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Manar Al Hinai

Contributor
Abu Dhabi
Manar is an award-winning Emirati journalist, entrepreneur and communications consultant in Abu Dhabi. She previously worked as director of corporate communications at Abu Dhabi Investment Company. She was named Arab Woman of the Year in 2011 and in the list of 100 inspirational individuals in the UAE in 2012 and 2014.
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Coursera has added 15 million new students to its platform since the start of the pandemic, with the majority taking courses in business, tech or data science. Getty
How crisis management strategies of the past can help us navigate future challenges

Preparing contingency plans and diversifying revenue streams can help cushion the impact of a crisis

CommentJuly 04, 2020
While some business owners with spare time are learning new skills online, others are finally catching up with their exercise regimes. Getty Images
How entrepreneurs can take advantage of their free time

With business conditions still slow for many, consider this an opportunity to support your community and plan for a new normal

EconomyJune 27, 2020
Covid-19 has changed the business world and presents an opportunity for businesses to revisit their branding and messaging and go beyond the conventional brand colour palette. Alamy
Why now is the time to rethink your branding

The Covid-19 pandemic has changed the dynamics of doing business where giving back to your community

CommentJune 20, 2020
Young Man Working In Comfort of His Home. Getty Images
What will the gig economy look like in a post-coronavirus world?

Freelancers will become an integral part of the future economy as we re-evaluate our business models

EconomyJune 13, 2020
A woman walks near an advertising poster in Kiev, Ukraine. Speak your customers’ language, be relevant and give back to the community, says Manar Al Hinai. Reuters
Why marketing will never be the same after Covid-19

Some businesses have flourished during the crisis because of the way they communicate with their customers

EconomyJune 06, 2020
An increasing number of employers are now acknowledging the effectiveness of online training courses. Reuters
How online events can save businesses time and money beyond Covid-19

Hosting meetings and seminars virtually could become the new normal for businesses, says Manar Al Hinai

EconomyMay 30, 2020
A graduate zip lines from the school to the stage where she grabs her diploma from the head administrator. Celebrating achievements is more important amid the fallout from the pandemic. AP
Why it’s important to celebrate small wins even during a pandemic

Research shows people who incorporate a daily habit of practising gratitude are less anxious and have overall better physical health

CommentMay 25, 2020
Government bodies and free zones across the UAE have been waiving or reducing registration fees for start-up as part of measures aimed at reducing the economic impact of Covid-19. Getty Images
Why now is a good time to start a new business

Cheaper set-up costs, more helpful banks, and access to a big pool of talent are three of the reasons why starting your own company in uncertain times might make sense

CommentMay 16, 2020
Companies that had already adopted an e-commerce model for their business were ready for the pandemic. Getty Images
Key lessons businesses can learn from the Covid-19 crisis

The crisis is not over yet but it has already underlined the importance of resilience, resourcefulness and preparedness for businesses

EconomyMay 09, 2020
A refugee from Kurdistan cuts fabric for face covers amid a new coronavirus Covid19 pandemic. The crisis can provide an opportunity for some to repurpose their business. AFP
Why Covid-19 can be an opportunity to realign your business

Re-shaping a business can provide employees with needed motivation and the drive they crave, while also helping the community

CommentMay 02, 2020
Ramadan is a good time to think about renewing your subscription, updating the software and cleaning up unnecessary data from your system.
How this Ramadan could be your most productive yet

The holy month this year provides a great opportunity for us to develop on both spiritual and professional levels

EconomyApril 25, 2020
Delivering food ordered online while in home isolation during quarantine. Stay home we deliver sign on box.
How retailers can connect with customers amid Covid-19

Companies should use this time to understand their customers more deeply

EconomyApril 18, 2020
Social distance signs are posted on fences in New Jersey. Covid-19 has spread throughout the world, claiming nearly 103,000 lives, infecting about 1.7 million people and disrupting the global economy. AFP
How to remain productive during Covid-19

Changing one's perspective about work can be helpful and provide a sense of calm and distraction

BusinessApril 13, 2020
Setting aside budgets to spend with smaller firms can help them to get through a difficult economic climate due to the Covid-19 outbreak. Getty Images
How businesses can support SMEs during the Covid-19 crisis

Setting aside budgets to spend with smaller firms or even highlighting their work can help companies which may be struggling due to lower demand

CommentApril 04, 2020
The coronavirus pandemic forced companies globally to migrate to WFH, a big shift for the UAE which had a low participation rate until then. Getty Images
Why doing business will never be the same after Covid-19

For managers the present pandemic is a case study for the future

BusinessMarch 28, 2020
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