The Covid-19 pandemic has altered the business world in unimaginable ways.
With US oil prices slumping down to below zero, factories at standstill in China, the travel and hospitality industries battered, many businesses are desperate. Some are fighting for their survival while others are shellshocked and don’t know what steps to take.
Take for instance an entrepreneur friend of mine who owns a abaya brand in Bahrain. She has not received any new orders for over two months.
Last week another friend explained how the current crisis provides the perfect opportunity to shut down a business, especially if it had been suffering the past period.
Though that may be true in some cases, I believe that the golden opportunity this crisis provides is for us to re-shape a business’s mission in a manner that helps it navigate through this crisis and thereafter.
Re-shaping a business’s purpose could provide employees with needed motivation and the drive they crave, while also helping the community.
Prior to the pandemic, the main objective of your business may have been buried in between pleasing investors and meeting financial projections. But take a few minutes to think about this in the context of today’s developments. How can your business purpose help your community? How can it help your business? How can it help you after the crisis subsides and survive something like this again?
This is the time to pause and huddle with your team and rethink the purpose of your business and value proposition.
Though there is no demand for her abayas right now, my friend decided to slightly modify her business's operation for the time being. She redefined her business from providing beautiful garments at affordable prices to allocating her equipment, fabric and sowing machines to create reusable, environmentally friendly face masks that can be donated to blue-collar workers in Bahrain.
Her initiative will help mitigate the risk of people getting infected with Covid-19, while also answering the call for doing business in a sustainable form. She shared her journey with our friends and has inspired them to think of ways to give back, help our governments and communities in combating this pandemic.
In repurposing her business one of the questions my friend is addressing is how the realignment will drive her operations in the future? She decided to contribute a portion of her sales to support community initiatives and to source her materials from family owned businesses.
Today, other businesses have also altered their business operations. We see a number of publications providing part of their online content for free as their way of helping the community, and a number of restaurants in the UAE are providing food for free for those who can’t afford it.
Amouage, the Omani luxury fragrance brand, is utilising its factories to manufacture hand sanitisers for the health sector in Oman. Though no one can visit the movie theatre for a while, Vox Cinemas in Al Jimi Mall, Al Ain, have sent out 250 packages of popcorn, nachos, and candy bars to the health workers at Al Ain hospital to thank them for their effort.
We see museums and art galleries providing virtual experiences for free for visitors to enjoy.
Sultan Al Qassemi, the Emirati art collector, columnist, and owner of Barjeel Art Foundation, has moved his Culture Majlis online. Every week, users from around the world could attend and participate in cultural dialogues with the different speakers that Mr Sultan hosts.
In a way, Mr Sultan has ensured that the learning process continues, and more people from around the world are educated about the region’s culture scene. Perhaps it is the most significant moment to do this as more of us have spare time to attend and benefit from such events.
It may take us a while to get back to a normal working day, but as we look to that time, we can now do this with a new more holistic purpose that benefits everyone.
Manar Al Hinai is an award-winning Emirati journalist and entrepreneur, who manages her marketing and communications company in Abu Dhabi
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Date started: 2012
Founder: Amir Barsoum
Based: Dubai, UAE
Sector: HealthTech / MedTech
Size: 300 employees
Funding: $22.6 million (as of September 2018)
Investors: Technology Development Fund, Silicon Badia, Beco Capital, Vostok New Ventures, Endeavour Catalyst, Crescent Enterprises’ CE-Ventures, Saudi Technology Ventures and IFC
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Nepotism is the name of the game
Salman Khan’s father, Salim Khan, is one of Bollywood’s most legendary screenwriters. Through his partnership with co-writer Javed Akhtar, Salim is credited with having paved the path for the Indian film industry’s blockbuster format in the 1970s. Something his son now rules the roost of. More importantly, the Salim-Javed duo also created the persona of the “angry young man” for Bollywood megastar Amitabh Bachchan in the 1970s, reflecting the angst of the average Indian. In choosing to be the ordinary man’s “hero” as opposed to a thespian in new Bollywood, Salman Khan remains tightly linked to his father’s oeuvre. Thanks dad.
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Springtime in a Broken Mirror,
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This article is part of a guide on where to live in the UAE. Our reporters will profile some of the country’s most desirable districts, provide an estimate of rental prices and introduce you to some of the residents who call each area home.
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Saturday
Borussia Dortmund v Eintracht Frankfurt (5.30pm kick-off UAE)
Bayer Leverkusen v Schalke (5.30pm)
Wolfsburg v Cologne (5.30pm)
Mainz v Arminia Bielefeld (5.30pm)
Augsburg v Hoffenheim (5.30pm)
RB Leipzig v Bayern Munich (8.30pm)
Borussia Monchengladbach v Freiburg (10.30pm)
Sunday
VfB Stuttgart v Werder Bremen (5.30pm)
Union Berlin v Hertha Berlin (8pm)
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What: International friendly
When: 7pm kick off
Where: Rugby Park, Dubai Sports City
Admission: Free
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Following fashion
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Losing your balance
You end up with too much exposure to an individual company or sector that has taken your fancy.
Being over active
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Running your losers
Investors hate admitting mistakes and hold onto bad stocks hoping they will come good.
Selling in a panic
If you sell up when the market drops, you have locked yourself out of the recovery.
Timing the market
Even the best investor in the world cannot consistently call market movements.
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- Open communication with customers to see how they are coping and be flexible about extending terms, etc
Courtesy: Craig Moore, founder and CEO of Beehive, which provides term finance and working capital finance to SMEs. Only SMEs that have been trading for two years are eligible for funding from Beehive.
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HAJJAN
The Abu Dhabi Awards explained:
What are the awards? They honour anyone who has made a contribution to life in Abu Dhabi.
Are they open to only Emiratis? The awards are open to anyone, regardless of age or nationality, living anywhere in the world.
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How do I nominate someone? Through the website.
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TALE OF THE TAPE
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Height: 166cm
Reach: 170cm
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Engine: Duel electric motors
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Although you can buy gold easily on the Dubai markets, the problem with buying physical bars, coins or jewellery is that you then have storage, security and insurance issues.
A far easier option is to invest in a low-cost exchange traded fund (ETF) that invests in the precious metal instead, for example, ETFS Physical Gold (PHAU) and iShares Physical Gold (SGLN) both track physical gold. The VanEck Vectors Gold Miners ETF invests directly in mining companies.
Alternatively, BlackRock Gold & General seeks to achieve long-term capital growth primarily through an actively managed portfolio of gold mining, commodity and precious-metal related shares. Its largest portfolio holdings include gold miners Newcrest Mining, Barrick Gold Corp, Agnico Eagle Mines and the NewMont Goldcorp.
Brave investors could take on the added risk of buying individual gold mining stocks, many of which have performed wonderfully well lately.
London-listed Centamin is up more than 70 per cent in just three months, although in a sign of its volatility, it is down 5 per cent on two years ago. Trans-Siberian Gold, listed on London's alternative investment market (AIM) for small stocks, has seen its share price almost quadruple from 34p to 124p over the same period, but do not assume this kind of runaway growth can continue for long
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