Adidas has ended its fashion partnership with Beyonce, the Wall Street Journal reported on Tuesday.
If confirmed, it would mark a second high-profile split between adidas and a celebrity partner, after the German sportswear brand ended its collaboration with Kanye West, now known as Ye, over his anti-Semitic comments.
Adidas signed a deal with Beyonce in April 2019 to relaunch her brand Ivy Park.
The Hollywood Reporter was the first to report the brand and Beyonce had cut ties, saying last Thursday the decision was mutual and citing "major creative differences".
The Wall Street Journal, citing people familiar with the matter, said sales of Ivy Park had been underperforming expectations for years. Last month, it reported that the brand missed internal sales projections by more than $200 million last year, though the singer was still earning $20 million a year from the deal.
Adidas said then that the Ivy Park partnership was "strong and successful” and declined to discuss its financial performance. “We continue to be inspired by our collective vision and are proud of the work we have created together,” the company said.
This year, Adidas projected the line will earn $63 million in sales, compared with an earlier projection of $335 million.
Beyonce first released Ivy Park in 2016 as a joint venture with Sir Philip Green of Topshop. That 50-50 partnership ended in 2018, and the pop star gained full ownership of the brand, named after her daughter Blue Ivy.
Beyonce previewed Park Trail, her latest adidas x Ivy Park collaboration, in Dubai in January, a day before she performed a private concert at the opening of Atlantis The Royal for her first live show in four years.
She will launch her Renaissance World Tour in May in Stockholm.
Scroll through the gallery below for more images from Beyonce's performance at the opening of Atlantis The Royal
— Additional reporting by Reuters
The bio
Studied up to grade 12 in Vatanappally, a village in India’s southern Thrissur district
Was a middle distance state athletics champion in school
Enjoys driving to Fujairah and Ras Al Khaimah with family
His dream is to continue working as a social worker and help people
Has seven diaries in which he has jotted down notes about his work and money he earned
Keeps the diaries in his car to remember his journey in the Emirates
Red flags
- Promises of high, fixed or 'guaranteed' returns.
- Unregulated structured products or complex investments often used to bypass traditional safeguards.
- Lack of clear information, vague language, no access to audited financials.
- Overseas companies targeting investors in other jurisdictions - this can make legal recovery difficult.
- Hard-selling tactics - creating urgency, offering 'exclusive' deals.
Courtesy: Carol Glynn, founder of Conscious Finance Coaching
RESULTS
Catchweight 82kg
Piotr Kuberski (POL) beat Ahmed Saeb (IRQ) by decision.
Women’s bantamweight
Corinne Laframboise (CAN) beat Cornelia Holm (SWE) by unanimous decision.
Welterweight
Omar Hussein (PAL) beat Vitalii Stoian (UKR) by unanimous decision.
Welterweight
Josh Togo (LEB) beat Ali Dyusenov (UZB) by unanimous decision.
Flyweight
Isaac Pimentel (BRA) beat Delfin Nawen (PHI) TKO round-3.
Catchweight 80kg
Seb Eubank (GBR) beat Emad Hanbali (SYR) KO round 1.
Lightweight
Mohammad Yahya (UAE) beat Ramadan Noaman (EGY) TKO round 2.
Lightweight
Alan Omer (GER) beat Reydon Romero (PHI) submission 1.
Welterweight
Juho Valamaa (FIN) beat Ahmed Labban (LEB) by unanimous decision.
Featherweight
Elias Boudegzdame (ALG) beat Austin Arnett (USA) by unanimous decision.
Super heavyweight
Maciej Sosnowski (POL) beat Ibrahim El Sawi (EGY) by submission round 1.
How to watch Ireland v Pakistan in UAE
When: The one-off Test starts on Friday, May 11
What time: Each day’s play is scheduled to start at 2pm UAE time.
TV: The match will be broadcast on OSN Sports Cricket HD. Subscribers to the channel can also stream the action live on OSN Play.
Farage on Muslim Brotherhood
Nigel Farage told Reform's annual conference that the party will proscribe the Muslim Brotherhood if he becomes Prime Minister.
"We will stop dangerous organisations with links to terrorism operating in our country," he said. "Quite why we've been so gutless about this – both Labour and Conservative – I don't know.
“All across the Middle East, countries have banned and proscribed the Muslim Brotherhood as a dangerous organisation. We will do the very same.”
It is 10 years since a ground-breaking report into the Muslim Brotherhood by Sir John Jenkins.
Among the former diplomat's findings was an assessment that “the use of extreme violence in the pursuit of the perfect Islamic society” has “never been institutionally disowned” by the movement.
The prime minister at the time, David Cameron, who commissioned the report, said membership or association with the Muslim Brotherhood was a "possible indicator of extremism" but it would not be banned.
More on Quran memorisation:
The bio
Favourite vegetable: Broccoli
Favourite food: Seafood
Favourite thing to cook: Duck l'orange
Favourite book: Give and Take by Adam Grant, one of his professors at University of Pennsylvania
Favourite place to travel: Home in Kuwait.
Favourite place in the UAE: Al Qudra lakes
