Donald Trump NFT trading card collection. Truth Social
Donald Trump NFT trading card collection. Truth Social
Donald Trump NFT trading card collection. Truth Social
Donald Trump NFT trading card collection. Truth Social

Trump back on Instagram to promote second series of digital trading cards


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Former US President Donald Trump posted images on his Instagram account on Tuesday, for the first time since January 5, 2021, the day before the deadly Capitol riots.

Mr Trump took to Instagram to promote his digital trading cards series, posting a picture of himself appearing to hold the Liberty Bell, a symbol of abolitionists’ efforts to put to end slavery in the US.

“I am pleased to inform you that, due to the great success of my previously launched digital trading cards, we are doing it again, series 2, available right now,” he wrote alongside the picture.

He then posted a second image of himself dressed in a red superhero costume. His belt reads “Trump Champion.”

Mr Trump launched his first line of non-fungible tokens (NFTs) in December calling it the “official Donald Trump Digital Trading Card collection”. The first series sold out in two hours, the official website said.

NFTs are unique digital trading cards that cannot be copied, substituted or subdivided. They are recorded in a blockchain, which is used to certify ownership and authenticity.

The cards are on sale for $99 each on the website. The site also promises those who buy 47 cards a ticket to a dinner with the former president at his residence in Mar-a-Lago, Florida.

The last time Mr Trump posted on his Instagram account he shared a banner inviting his supporters to join him to a “Save America March” on January 6, 2021, at the Ellipse near the White House.

His supporters stormed the US Capitol in an effort to prevent Congress from certifying Joe Biden as president.

Mr Trump was banned from the social media platform after his response. But in January, Meta, the parent company of Instagram and Facebook announced that it would allow him back on its platforms.

Mr Trump announced in November that he would run in the 2024 presidential election.

The trading cards site said sales money would not fund the campaign.

“These Digital Trading Cards are not political and have nothing to do with any political campaign,” according to the frequently asked question section on the site.

What drives subscription retailing?

Once the domain of newspaper home deliveries, subscription model retailing has combined with e-commerce to permeate myriad products and services.

The concept has grown tremendously around the world and is forecast to thrive further, according to UnivDatos Market Insights’ report on recent and predicted trends in the sector.

The global subscription e-commerce market was valued at $13.2 billion (Dh48.5bn) in 2018. It is forecast to touch $478.2bn in 2025, and include the entertainment, fitness, food, cosmetics, baby care and fashion sectors.

The report says subscription-based services currently constitute “a small trend within e-commerce”. The US hosts almost 70 per cent of recurring plan firms, including leaders Dollar Shave Club, Hello Fresh and Netflix. Walmart and Sephora are among longer established retailers entering the space.

UnivDatos cites younger and affluent urbanites as prime subscription targets, with women currently the largest share of end-users.

That’s expected to remain unchanged until 2025, when women will represent a $246.6bn market share, owing to increasing numbers of start-ups targeting women.

Personal care and beauty occupy the largest chunk of the worldwide subscription e-commerce market, with changing lifestyles, work schedules, customisation and convenience among the chief future drivers.

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Updated: April 18, 2023, 9:08 PM`