A Eurofighter Typhoon fighter aircraft produced by BAE Systems. Much of BAE Systems earnings come from fighter aircraft programmes. EPA
A Eurofighter Typhoon fighter aircraft produced by BAE Systems. Much of BAE Systems earnings come from fighter aircraft programmes. EPA
A Eurofighter Typhoon fighter aircraft produced by BAE Systems. Much of BAE Systems earnings come from fighter aircraft programmes. EPA
A Eurofighter Typhoon fighter aircraft produced by BAE Systems. Much of BAE Systems earnings come from fighter aircraft programmes. EPA

War payouts put BAE shares on the up as arms firm withstands Saudi setback


Matthew Davies
  • English
  • Arabic

When Guillaume Faury, chief executive of Airbus, publicly voiced his concerns over Germany's “damaging” foot-dragging on a new batch of sales of the Eurofighter Typhoon fighter jet this week, he was speaking as much for the British defence giant BAE as his own interests.

For decades, the Typhoon has symbolised BAE's strongest Middle East relationship but sales of a batch of 48 aircraft are subject to a German veto and caught up in that country's coalition politics.

Whereas the issue might once have dogged BAE's stock market standing, the rising tide of global defence sales mean its relentless share price has been barely trimmed.

“BAE sales are diversified across several arenas including electronic systems, maritime related equipment, cyber and intelligence and aircraft sales,” Keith Bowman, investment analyst at Interactive Investor told The National.

The latest strong run seems to have its origins in the Russian invasion of Ukraine in early 2022
Russ Mould,
investment director, AJ Bell

“During 2022, aircraft-related profit proved its biggest earner, followed closely by electronic systems, with maritime equipment a clear third.

“As such, sales to Saudi matter, although must be taken within the context of the diverse bigger picture.”

Overall, economists tend to agree that wars are not good for economies. They mess with demand, redirect resources that would otherwise be gainfully employed and destroy economic infrastructure.

Modern conflicts mess with economic demand and destroy prewar business, apart from inflicting more wide-reaching effects, such as on the price of oil.

One industrial sector that does well in times of heightened geopolitical tension is defence, a fact that has been reflected in the recent share price performance of the UK's largest defence company, BAE Systems.

Geopolitical tension and conflicts such as the Russian invasion of Ukraine, the Israel-Gaza conflict and any potential China-Taiwan tension have fed a rising tide for the sector.

Shares in BAE Systems have soared in value by 151 per cent in the past three years and have gained about 10 per cent in the last month alone.

With a market capitalisation of about £33 billion, BAE Systems coffers are, for the most part, filled by the earnings from fighter jet programmes, which include the Eurofighter Typhoon and F-35 Lightning.

Last year, BAE Systems' largest markets were the US, the UK and Saudi Arabia.

'Indirect beneficiary'

The UK government defence budget has been increasing for some time, especially following the Russian invasion of Ukraine, when there were renewed calls for an increase to defence spending.

In 2021-2022, the UK spent £45.9 billion on defence. In his budget back in the Spring of this year, UK Chancellor Jeremy Hunt announced an additional £5 billion to defence spending over the next two years, and a further £2 billion a year in subsequent years up to 2028.

This increases defence spending by a total of £11 billion over this five-year period.

“BAE is directly impacted by the Ukraine war, because various countries are providing Ukraine with arms and BAE is a key government contractor,” Jamie Murray at Shore Capital told The National.

“With respect to Israel, I would view BAE as an indirect beneficiary. It doesn’t have a material exposure to Israel’s defence supply chain, but the conflict is ratcheting up geopolitical tensions, which in turn typically leads to higher defence spending which does benefit BAE."

But even though BAE Systems may have no "material exposure to Israel’s defence supply chain", hundreds of trade union activists blockaded the company's factory in Kent on Friday, under the banner "Workers for a Free Palestine", accusing BAE of supplying parts for the aircraft being used in the bombardment of Gaza.

The CV90 is combat proven and comes in more than a dozen variants for different mission sets. It is in use in seven countries. Photo: BAE Systems
The CV90 is combat proven and comes in more than a dozen variants for different mission sets. It is in use in seven countries. Photo: BAE Systems

BAE Systems shares are up 26 per cent so far this year and their earnings per share (EPS) have grown by 19 per cent, which compares favourably to a FTSE 100 index loss of about 2 per cent so far this year.

“BAE Systems’ share price stands at an all-time high for a variety of reasons, but the latest strong run seems to have its origins in the Russian invasion of Ukraine in early 2022,” Russ Mould, investment director at AJ Bell, told The National.

“A new conflict in the Middle East is also reminding investors of the potential value of defence stocks after a long period when environmental, social and governance (ESG) concerns and screens saw many portfolio builders intentionally exclude them from consideration.

“Those investors with long memories may also hark back to the 1970s, when defence stocks were one of the very few groupings to thrive during a time of conflict in the Middle East, oil price shocks, sticky inflation and soaring interest rates.

“That performance owed much to the [regrettably] consistent nature of demand for their products, which also conferred a degree of pricing power, a useful facet when input costs were rising,” he added.

For Mr Bowman, BAE’s performance so far this year has been “rewarding”.

“A 26 per cent gain in the price during 2023 compares to 0.5 per cent loss for the FTSE 100 and a 1.15 per cent retreat for the FTSE-All Share index,” he told The National.

“That said, other defence exposed companies Rolls-Royce and Babcock have generated gains of 137 per cent and 43 per cent year-to-date.”

Eurofighter Typhoon jets being assembled at BAE Warton in Lancashire. BAE Systems announced in August that it has an order book backlog worth a record £66.2 billion.
Eurofighter Typhoon jets being assembled at BAE Warton in Lancashire. BAE Systems announced in August that it has an order book backlog worth a record £66.2 billion.

There is no doubt that geopolitical tension and conflict have provided the support for BAE Systems soaring share price in recent years, but what of the future?

At least some of the increase in defence spending by governments, including the UK, will find its way into BAE Systems' sales ledger and then to the profit and loss account. But have those investors who do not currently hold BAE Systems shares missed the boat?

As a mathematical rule, when share prices rise, their dividend yields drop, meaning that those who invest late in a share make less money back as the price rises.

In BAE Systems' half-year results back in August, the company made two announcements that perked up yet more interest in the shares: An 11 per cent rise in the share dividend and an order book backlog worth a record £66.2 billion.

Given those figures, some analysts argue that even given its impressive share price rise, BAE Systems remains a solid invest for many.

“BAE has a track record of delivering a consistent and progressive dividend, which is highly valued by income investors,” Mr Murray told The National. “If there is an impact on income investors, I would argue it is immaterial.”

The current average price target of BAE shares among its analysts is 1,202.33 pence with a high forecast of 1,285.13-pence and a low forecast of 1,121.00 pence. That would be pretty impressive, given the shares started 2023 around the 860-pence mark and five years ago were hovering around 500-pence.

Saudi Arabia deal

The Saudi relationship remains lucrative for BAE and the Germans have not fully slammed the door on the Typhoon G5 sale. Mr Murray believes there may be some small uplift to the shares, should Germany decide not to use its veto in the final instance.

“Exposure to Saudi Arabia is a key risk factor that investors consider,” he told The National.

“If Germany get rid of their veto, it would mean this risk factor is slightly reduced, which makes the investment case slightly more appealing.

“However, it won’t have any impact on forecasts because analysts currently assume business as usual in Saudi Arabia.”

The HMS Anson, the fifth Astute class submarine, which BAE Systems has designed and built for the Royal Navy.
The HMS Anson, the fifth Astute class submarine, which BAE Systems has designed and built for the Royal Navy.

China and Taiwan

Defence stocks in general are coming back in vogue, as the world starts to feel a less safe place than perhaps it was seven or eight years ago, and governments refocus attention on their armed forces.

“The investment case for defence stocks rests upon consistent demand for their products, and the pricing power this confers, especially once service revenues are taken into account,” said Mr Mould.

“Fat order backlogs can provide good visibility, too, although contractors must then deliver to specification on time and avoid cost overruns.

“Wars and conflicts can be reminders of these potential attractions and the world does feel a less stable place now than it did 10 or 20 years ago, especially as China-Taiwan remains a potential flashpoint in the future, given the technological cold war that is playing out between the West and Beijing right now.”

Experts predict that the current geopolitical tension is not expected to be reduced any time soon, and, if anything, more could be added into the mix within the coming years.

“Even in times of ‘relative’ peace, there are always global tensions and, as such, defence companies benefit as governments work on upgrading existing equipment or start developing the next generation of weapons,” Mr Cole told The National.

“This is certainly the case in Europe, the US and Russia where there is a constant battle to keep ahead of your rivals, and now China is very much joining this race too.

“Globally, most governments spend on defence every year, and so there will always be money to be made in the defence industry.”

The burning issue

The internal combustion engine is facing a watershed moment – major manufacturer Volvo is to stop producing petroleum-powered vehicles by 2021 and countries in Europe, including the UK, have vowed to ban their sale before 2040. The National takes a look at the story of one of the most successful technologies of the last 100 years and how it has impacted life in the UAE.

Read part three: the age of the electric vehicle begins

Read part two: how climate change drove the race for an alternative 

Read part one: how cars came to the UAE

Chris%20Jordan%20on%20Sanchit
%3Cp%3EChris%20Jordan%20insists%20Sanchit%20Sharma%20will%20make%20an%20impact%20on%20the%20ILT20%2C%20despite%20him%20starting%20the%20campaign%20on%20Gulf%20Giants'%20bench.%3Cbr%3EThe%20young%20UAE%20seamer%20was%20an%20instant%20success%20for%20the%20side%20last%20season%2C%20and%20remained%20part%20of%20the%20XI%20as%20they%20claimed%20the%20title.%3Cbr%3EHe%20has%20yet%20to%20feature%20this%20term%20as%20the%20Giants%20have%20preferred%20Aayan%20Khan%20and%20Usman%20Khan%20as%20their%20two%20UAE%20players%20so%20far.%3Cbr%3EHowever%2C%20England%20quick%20Jordan%20is%20sure%20his%20young%20colleague%20will%20have%20a%20role%20to%20play%20at%20some%20point.%3Cbr%3E%22Me%20and%20Sanchit%20have%20a%20great%20relationship%20from%20last%20season%2C%22%20Jordan%20said.%3Cbr%3E%22Whenever%20I%20am%20working%20with%20more%20inexperienced%20guys%2C%20I%20take%20pleasure%20in%20sharing%20as%20much%20as%20possible.%3Cbr%3E%22I%20know%20what%20it%20was%20like%20when%20I%20was%20younger%20and%20learning%20off%20senior%20players.%3Cbr%3E%22Last%20season%20Sanchit%20kick-started%20our%20season%20in%20Abu%20Dhabi%20with%20a%20brilliant%20man-of-the-match%20performance.%3Cbr%3E%22Coming%20into%20this%20one%2C%20I%20have%20seen%20a%20lot%20of%20improvement.%20The%20focus%20he%20is%20showing%20will%20only%20stand%20him%20in%20good%20stead.%22%3C%2Fp%3E%0A
Dhadak 2

Director: Shazia Iqbal

Starring: Siddhant Chaturvedi, Triptii Dimri 

Rating: 1/5

EPL's youngest
  • Ethan Nwaneri (Arsenal)
    15 years, 181 days old
  • Max Dowman (Arsenal)
    15 years, 235 days old
  • Jeremy Monga (Leicester)
    15 years, 271 days old
  • Harvey Elliott (Fulham)
    16 years, 30 days old
  • Matthew Briggs (Fulham)
    16 years, 68 days old
Specs
Engine: Electric motor generating 54.2kWh (Cooper SE and Aceman SE), 64.6kW (Countryman All4 SE)
Power: 218hp (Cooper and Aceman), 313hp (Countryman)
Torque: 330Nm (Cooper and Aceman), 494Nm (Countryman)
On sale: Now
Price: From Dh158,000 (Cooper), Dh168,000 (Aceman), Dh190,000 (Countryman)
UAE currency: the story behind the money in your pockets
UAE currency: the story behind the money in your pockets
The biog

From: Ras Al Khaimah

Age: 50

Profession: Electronic engineer, worked with Etisalat for the past 20 years

Hobbies: 'Anything that involves exploration, hunting, fishing, mountaineering, the sea, hiking, scuba diving, and adventure sports'

Favourite quote: 'Life is so simple, enjoy it'

HER%20FIRST%20PALESTINIAN
%3Cp%3EAuthor%3A%20Saeed%20Teebi%3C%2Fp%3E%0A%3Cp%3EPages%3A%20256%3C%2Fp%3E%0A%3Cp%3EPublisher%3A%C2%A0House%20of%20Anansi%20Press%3C%2Fp%3E%0A
Indika
%3Cp%3E%3Cstrong%3EDeveloper%3A%3C%2Fstrong%3E%2011%20Bit%20Studios%3Cbr%3E%3Cstrong%3EPublisher%3A%3C%2Fstrong%3E%20Odd%20Meter%3Cbr%3E%3Cstrong%3EConsole%3A%3C%2Fstrong%3E%20PlayStation%205%2C%20PC%20and%20Xbox%20series%20X%2FS%3Cbr%3E%3Cstrong%3ERating%3A%3C%2Fstrong%3E%204%2F5%3C%2Fp%3E%0A
Specs

Engine: 51.5kW electric motor

Range: 400km

Power: 134bhp

Torque: 175Nm

Price: From Dh98,800

Available: Now

The years Ramadan fell in May

1987

1954

1921

1888

ENGLAND SQUAD

Joe Root (captain), Dom Sibley, Rory Burns, Dan Lawrence, Ben Stokes, Ollie Pope, Ben Foakes (wicketkeeper), Moeen Ali, Olly Stone, Chris Woakes, Jack Leach, Stuart Broad

HOW TO WATCH

Facebook: TheNationalNews 

Twitter: @thenationalnews 

Instagram: @thenationalnews.com 

TikTok: @thenationalnews   

Quick%20facts
%3Cul%3E%0A%3Cli%3EStorstockholms%20Lokaltrafik%20(SL)%20offers%20free%20guided%20tours%20of%20art%20in%20the%20metro%20and%20at%20the%20stations%3C%2Fli%3E%0A%3Cli%3EThe%20tours%20are%20free%20of%20charge%3B%20all%20you%20need%20is%20a%20valid%20SL%20ticket%2C%20for%20which%20a%20single%20journey%20(valid%20for%2075%20minutes)%20costs%2039%20Swedish%20krone%20(%243.75)%3C%2Fli%3E%0A%3Cli%3ETravel%20cards%20for%20unlimited%20journeys%20are%20priced%20at%20165%20Swedish%20krone%20for%2024%20hours%3C%2Fli%3E%0A%3Cli%3EAvoid%20rush%20hour%20%E2%80%93%20between%209.30%20am%20and%204.30%20pm%20%E2%80%93%20to%20explore%20the%20artwork%20at%20leisure%3C%2Fli%3E%0A%3C%2Ful%3E%0A
The specs

Engine: 2.0-litre 4cyl turbo

Power: 261hp at 5,500rpm

Torque: 405Nm at 1,750-3,500rpm

Transmission: 9-speed auto

Fuel consumption: 6.9L/100km

On sale: Now

Price: From Dh117,059

Volvo ES90 Specs

Engine: Electric single motor (96kW), twin motor (106kW) and twin motor performance (106kW)

Power: 333hp, 449hp, 680hp

Torque: 480Nm, 670Nm, 870Nm

On sale: Later in 2025 or early 2026, depending on region

Price: Exact regional pricing TBA

Various Artists 
Habibi Funk: An Eclectic Selection Of Music From The Arab World (Habibi Funk)
​​​​​​​

Pharaoh's curse

British aristocrat Lord Carnarvon, who funded the expedition to find the Tutankhamun tomb, died in a Cairo hotel four months after the crypt was opened.
He had been in poor health for many years after a car crash, and a mosquito bite made worse by a shaving cut led to blood poisoning and pneumonia.
Reports at the time said Lord Carnarvon suffered from “pain as the inflammation affected the nasal passages and eyes”.
Decades later, scientists contended he had died of aspergillosis after inhaling spores of the fungus aspergillus in the tomb, which can lie dormant for months. The fact several others who entered were also found dead withiin a short time led to the myth of the curse.

UAE currency: the story behind the money in your pockets
Sly%20Cooper%20and%20the%20Thievius%20Raccoonus
%3Cp%3E%3Cstrong%3EDeveloper%3A%3C%2Fstrong%3E%20Sucker%20Punch%20Productions%3Cbr%3E%3Cstrong%3EPublisher%3A%3C%2Fstrong%3E%20Sony%20Computer%20Entertainment%3Cbr%3E%3Cstrong%3EConsole%3A%3C%2Fstrong%3E%20PlayStation%202%20to%205%3Cbr%3E%3Cstrong%3ERating%3A%3C%2Fstrong%3E%205%2F5%3C%2Fp%3E%0A
Jetour T1 specs

Engine: 2-litre turbocharged

Power: 254hp

Torque: 390Nm

Price: From Dh126,000

Available: Now

Earth under attack: Cosmic impacts throughout history

4.5 billion years ago: Mars-sized object smashes into the newly-formed Earth, creating debris that coalesces to form the Moon

- 66 million years ago: 10km-wide asteroid crashes into the Gulf of Mexico, wiping out over 70 per cent of living species – including the dinosaurs.

50,000 years ago: 50m-wide iron meteor crashes in Arizona with the violence of 10 megatonne hydrogen bomb, creating the famous 1.2km-wide Barringer Crater

1490: Meteor storm over Shansi Province, north-east China when large stones “fell like rain”, reportedly leading to thousands of deaths.  

1908: 100-metre meteor from the Taurid Complex explodes near the Tunguska river in Siberia with the force of 1,000 Hiroshima-type bombs, devastating 2,000 square kilometres of forest.

1998: Comet Shoemaker-Levy 9 breaks apart and crashes into Jupiter in series of impacts that would have annihilated life on Earth.

-2013: 10,000-tonne meteor burns up over the southern Urals region of Russia, releasing a pressure blast and flash that left over 1600 people injured.

The bio

Favourite book: Kane and Abel by Jeffrey Archer

Favourite quote: “The world makes way for the man who knows where he is going.” - Ralph Waldo Emerson, American essayist

Favourite Authors: Arab poet Abu At-Tayyib Al-Mutanabbi

Favourite Emirati food: Luqaimat, a deep-fried dough soaked in date syrup

Hobbies: Reading and drawing

SPECS%3A%20Polestar%203
%3Cp%3E%3Cstrong%3EEngine%3A%20%3C%2Fstrong%3ELong-range%20dual%20motor%20with%20400V%20battery%3Cbr%3E%3Cstrong%3EPower%3A%20%3C%2Fstrong%3E360kW%20%2F%20483bhp%3Cbr%3E%3Cstrong%3ETorque%3A%20%3C%2Fstrong%3E840Nm%3Cbr%3E%3Cstrong%3ETransmission%3A%20%3C%2Fstrong%3ESingle-speed%20automatic%3Cbr%3E%3Cstrong%3EMax%20touring%20range%3A%3C%2Fstrong%3E%20628km%3Cbr%3E%3Cstrong%3E0-100km%2Fh%3A%3C%2Fstrong%3E%204.7sec%3Cbr%3E%3Cstrong%3ETop%20speed%3A%3C%2Fstrong%3E%20210kph%20%3Cbr%3E%3Cstrong%3EPrice%3A%20%3C%2Fstrong%3EFrom%20Dh360%2C000%3Cbr%3E%3Cstrong%3EOn%20sale%3A%20%3C%2Fstrong%3ESeptember%3Cbr%3E%3C%2Fp%3E%0A
The specs

Engine: 6.2-litre supercharged V8

Power: 712hp at 6,100rpm

Torque: 881Nm at 4,800rpm

Transmission: 8-speed auto

Fuel consumption: 19.6 l/100km

Price: Dh380,000

On sale: now 

Profile of Whizkey

Date founded: 04 November 2017

Founders: Abdulaziz AlBlooshi and Harsh Hirani

Based: Dubai, UAE

Number of employees: 10

Sector: AI, software

Cashflow: Dh2.5 Million  

Funding stage: Series A

Key facilities
  • Olympic-size swimming pool with a split bulkhead for multi-use configurations, including water polo and 50m/25m training lanes
  • Premier League-standard football pitch
  • 400m Olympic running track
  • NBA-spec basketball court with auditorium
  • 600-seat auditorium
  • Spaces for historical and cultural exploration
  • An elevated football field that doubles as a helipad
  • Specialist robotics and science laboratories
  • AR and VR-enabled learning centres
  • Disruption Lab and Research Centre for developing entrepreneurial skills
Race%20card
%3Cp%3E6pm%3A%20Al%20Maktoum%20Challenge%20Round%201%20%E2%80%93%20Group%201%20(PA)%20%2450%2C000%20(Dirt)%201%2C600m%3Cbr%3E6.35pm%3A%20Dubai%20Racing%20Club%20Classic%20%E2%80%93%20Handicap%20(TB)%20%24100%2C000%20(D)%202%2C410m%3Cbr%3E7.10pm%3A%20Dubawi%20Stakes%20%E2%80%93%20Group%203%20(TB)%20%24150%2C000%20(D)%201%2C200m%3Cbr%3E7.45pm%3A%20Jumeirah%20Classic%20Trial%20%E2%80%93%20Conditions%20(TB)%20%24150%2C000%20(Turf)%201%2C400m%3Cbr%3E8.20pm%3A%20Al%20Maktoum%20Challenge%20Round%201%20%E2%80%93%20Group%202%20(TB)%20%24250%2C000%20(D)%201%2C600m%3Cbr%3E8.55pm%3A%20Al%20Fahidi%20Fort%20%E2%80%93%20Group%202%20(TB)%20%24180%2C000%20(T)%201%2C400m%3Cbr%3E9.30pm%3A%20Ertijaal%20Dubai%20Dash%20%E2%80%93%20Listed%20(TB)%20%24100%2C000%20(T)%201%2C000m%3C%2Fp%3E%0A
Where can I submit a sample?

Volunteers can now submit DNA samples at a number of centres across Abu Dhabi. The programme is open to all ages.

Collection centres in Abu Dhabi include:

  • Abu Dhabi National Exhibition Centre (ADNEC)
  • Biogenix Labs in Masdar City
  • Al Towayya in Al Ain
  • NMC Royal Hospital in Khalifa City
  • Bareen International Hospital
  • NMC Specialty Hospital, Al Ain
  • NMC Royal Medical Centre - Abu Dhabi
  • NMC Royal Women’s Hospital.
Some of Darwish's last words

"They see their tomorrows slipping out of their reach. And though it seems to them that everything outside this reality is heaven, yet they do not want to go to that heaven. They stay, because they are afflicted with hope." - Mahmoud Darwish, to attendees of the Palestine Festival of Literature, 2008

His life in brief: Born in a village near Galilee, he lived in exile for most of his life and started writing poetry after high school. He was arrested several times by Israel for what were deemed to be inciteful poems. Most of his work focused on the love and yearning for his homeland, and he was regarded the Palestinian poet of resistance. Over the course of his life, he published more than 30 poetry collections and books of prose, with his work translated into more than 20 languages. Many of his poems were set to music by Arab composers, most significantly Marcel Khalife. Darwish died on August 9, 2008 after undergoing heart surgery in the United States. He was later buried in Ramallah where a shrine was erected in his honour.

UAE currency: the story behind the money in your pockets

Veere di Wedding
Dir: Shashanka Ghosh
Starring: Kareena Kapoo-Khan, Sonam Kapoor, Swara Bhaskar and Shikha Talsania ​​​​​​​
Verdict: 4 Stars

GAC GS8 Specs

Engine: 2.0-litre 4cyl turbo

Power: 248hp at 5,200rpm

Torque: 400Nm at 1,750-4,000rpm

Transmission: 8-speed auto

Fuel consumption: 9.1L/100km

On sale: Now

Price: From Dh149,900

War 2

Director: Ayan Mukerji

Stars: Hrithik Roshan, NTR, Kiara Advani, Ashutosh Rana

Rating: 2/5

Babumoshai Bandookbaaz

Director: Kushan Nandy

Starring: Nawazuddin Siddiqui, Bidita Bag, Jatin Goswami

Three stars

House-hunting

Top 10 locations for inquiries from US house hunters, according to Rightmove

  1. Edinburgh, Scotland 
  2. Westminster, London 
  3. Camden, London 
  4. Glasgow, Scotland 
  5. Islington, London 
  6. Kensington and Chelsea, London 
  7. Highlands, Scotland 
  8. Argyll and Bute, Scotland 
  9. Fife, Scotland 
  10. Tower Hamlets, London 

 

What drives subscription retailing?

Once the domain of newspaper home deliveries, subscription model retailing has combined with e-commerce to permeate myriad products and services.

The concept has grown tremendously around the world and is forecast to thrive further, according to UnivDatos Market Insights’ report on recent and predicted trends in the sector.

The global subscription e-commerce market was valued at $13.2 billion (Dh48.5bn) in 2018. It is forecast to touch $478.2bn in 2025, and include the entertainment, fitness, food, cosmetics, baby care and fashion sectors.

The report says subscription-based services currently constitute “a small trend within e-commerce”. The US hosts almost 70 per cent of recurring plan firms, including leaders Dollar Shave Club, Hello Fresh and Netflix. Walmart and Sephora are among longer established retailers entering the space.

UnivDatos cites younger and affluent urbanites as prime subscription targets, with women currently the largest share of end-users.

That’s expected to remain unchanged until 2025, when women will represent a $246.6bn market share, owing to increasing numbers of start-ups targeting women.

Personal care and beauty occupy the largest chunk of the worldwide subscription e-commerce market, with changing lifestyles, work schedules, customisation and convenience among the chief future drivers.

Updated: November 10, 2023, 8:57 AM`