Crunch time: a man shops in a supermarket in London. EPA
Crunch time: a man shops in a supermarket in London. EPA
Crunch time: a man shops in a supermarket in London. EPA
Crunch time: a man shops in a supermarket in London. EPA

Tory MP called ‘out of touch’ for advising shoppers swap to cheaper brands


Soraya Ebrahimi
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The Conservatives have been called “out of touch” after a Cabinet minister suggested consumers should swap to value brands as the crisis in the cost of living continues to bite.

Environment Secretary George Eustice has been criticised by political rivals and social commentators after saying that shoppers could “contain and manage their household budget” by changing the brands they buy.

Labour leader Sir Keir Starmer said it showed how “out of touch and out of ideas” the government was when it came to understanding the issues facing those on the lowest incomes.

The Liberal Democrats said Mr Eustice was living in a “parallel universe”, while Scotland’s First Minister Nicola Sturgeon said that, for many people, there was nothing else they could cut to help make ends meet.

Food campaigner Jack Monroe said ministers were in “no position” to hand out monetary advice.

Ms Monroe told the LBC that Mr Eustice’s comment left her “exasperated, to be honest, because on the one hand I charitably want to think it’s well meant, and on the other hand, I think somebody who claims £196,000 ($248,000) in expenses in a single year is in no position to tell other people to get cheaper biscuits.”

Supermarkets separate their products into different categories, from the most expensive premium level to progressively cheaper branded products, own brand and value lines.

MoneySavingExpert says dropping down a price level on brands at the supermarket typically cuts grocery bills by 30 per cent.

Martin Lewis, founder of the website, labelled Mr Eustice’s advice “patronising” and said it was nonsense to suggest people on low incomes did not already buy value brands.

“The advice is perfectly reasonable,” Mr Lewis told LBC.

“If you’re going supermarket shopping and you’re buying the most expensive brands and you need to cut back, then drop down a brand level or two.

“But the idea that that is some panacea for the working poor and the non-working poor in this country who don’t have enough income, and that they don’t know that, well that’s why it comes across as patronising and difficult.”

Food items at Kingston Food Bank warehouse in Kingston, London. EPA
Food items at Kingston Food Bank warehouse in Kingston, London. EPA

The latest figures show shop prices are up 2.7 per cent on last year, marking their highest rate of inflation for 11 years.

Food inflation accelerated to 3.5 per cent in April, up from 3.3 per cent in March, according to the BRC-NielsenIQ Shop Price Index.

But fresh food inflation slowed slightly from 3.5 per cent to 3.4 per cent amid fierce competition between supermarkets that resisted price rises on everyday essentials.

The squeeze on household finances is expected to get worse, with the CPI measure of inflation expected to hit a 40-year high of 8.7 per cent in the final three months of the year, the Office for Budget Responsibility forecasts.

Mr Eustice told Sky News that supermarkets were “competing very aggressively” on everyday items, which was helping to keep prices down.

He said that “generally speaking, what people find is by going for some of the value brands” or supermarket own-brand products “they can actually contain and manage their household budget”.

But Mr Eustice acknowledged increasing costs “will undoubtedly put a pressure on household budgets and, of course, it comes on top of those high gas prices as well”.

UK Prime Minister Boris Johnson was challenged about the comments while out campaigning before Thursday’s local elections.

“What we want to do is help people in any way that we can through the aftershocks of Covid," Mr Johnson said.

“What you have got is inflationary spikes, mainly in energy, but that’s knocking on into all sorts of other costs for people, for families.”

He highlighted the government’s £22 billion ($28bn) package of support, including £9bn to help with energy bills, but said a shift to a “high-wage, high-skill” economy would be the best protection.

Northern Ireland Secretary Brandon Lewis said there were “no plans” for any more support for struggling households before the autumn Budget.

Mr Lewis told ITV that the government would do “everything we can” to help people through the inflation crisis , which he called a “very difficult reality”.

But he said there was “only so far we can go”.

A customer shops for food items inside a Tesco supermarket store in east London on January 10, 2022. AFP
A customer shops for food items inside a Tesco supermarket store in east London on January 10, 2022. AFP

During his own campaigning in Wakefield, Mr Starmer said Mr Johnson and his minister had shown a lack of awareness when it came to the pressure household budgets were coming under.

“The prime minister is suggesting that pensioners should ride the buses to keep warm and ministers are suggesting that families should stop buying branded food," he said.

“I mean, talk about out of touch and out of ideas and out of excuses.”

Liberal Democrat work and pensions spokeswoman Wendy Chamberlain said: “These comments show George Eustice and the Conservatives are living in a parallel universe.

“Families and pensioners who can’t afford their weekly shop need more help, not patronising advice from a clueless minister.”

Ms Sturgeon said: “Every time a Tory minister opens their mouth just now, they just seem to show how deeply out of touch they are.

“Then you’ve got George Eustice talking about buying cheaper brand food. People are already at the edge here and there’s nothing, for many people, left to cut.”

Ms Sturgeon called for the government to “get money into the pockets” of people who were struggling.

Williams at Wimbledon

Venus Williams - 5 titles (2000, 2001, 2005, 2007 and 2008)

Serena Williams - 7 titles (2002, 2003, 2009, 2010, 2012, 2015 and 2016)

Royal Birkdale Golf Course

Location: Southport, Merseyside, England

Established: 1889

Type: Private

Total holes: 18

Super Rugby play-offs

Quarter-finals

  • Hurricanes 35, ACT 16
  • Crusaders 17, Highlanders 0
  • Lions 23, Sharks 21
  • Chiefs 17, Stormers 11

Semi-finals

Saturday, July 29

  • Crusaders v Chiefs, 12.35pm (UAE)
  • Lions v Hurricanes, 4.30pm
The Indoor Cricket World Cup

When: September 16-23

Where: Insportz, Dubai

Indoor cricket World Cup:
Insportz, Dubai, September 16-23

UAE fixtures:
Men

Saturday, September 16 – 1.45pm, v New Zealand
Sunday, September 17 – 10.30am, v Australia; 3.45pm, v South Africa
Monday, September 18 – 2pm, v England; 7.15pm, v India
Tuesday, September 19 – 12.15pm, v Singapore; 5.30pm, v Sri Lanka
Thursday, September 21 – 2pm v Malaysia
Friday, September 22 – 3.30pm, semi-final
Saturday, September 23 – 3pm, grand final

Women
Saturday, September 16 – 5.15pm, v Australia
Sunday, September 17 – 2pm, v South Africa; 7.15pm, v New Zealand
Monday, September 18 – 5.30pm, v England
Tuesday, September 19 – 10.30am, v New Zealand; 3.45pm, v South Africa
Thursday, September 21 – 12.15pm, v Australia
Friday, September 22 – 1.30pm, semi-final
Saturday, September 23 – 1pm, grand final

Grand slam winners since July 2003

Who has won major titles since Wimbledon 2003 when Roger Federer won his first grand slam

Roger Federer 19 (8 Wimbledon, 5 Australian Open, 5 US Open, 1 French Open)

Rafael Nadal 16 (10 French Open, 3 US Open, 2 Wimbledon, 1 Australian Open)

Novak Djokovic 12 (6 Australian Open, 3 Wimbledon, 2 US Open, 1 French Open)

Andy Murray 3 (2 Wimbledon, 1 US Open)

Stan Wawrinka 3 (1 Australian Open, 1 French Open, 1 US Open)

Andy Roddick 1 (1 US Open) 

Gaston Gaudio 1 (1 French Open)

Marat Safin 1 (1 Australian Open)

Juan Martin del Potro 1 (1 US Open)

Marin Cilic 1 (1 US Open)

Netherlands v UAE, Twenty20 International series

Saturday, August 3 - First T20i, Amstelveen
Monday, August 5 – Second T20i, Amstelveen​​​​​​​
Tuesday, August 6 – Third T20i, Voorburg​​​​​​​
Thursday, August 8 – Fourth T20i, Vooryburg

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Name: Airev
Started: September 2023
Founder: Muhammad Khalid
Based: Abu Dhabi
Sector: Generative AI
Initial investment: Undisclosed
Investment stage: Series A
Investors: Core42
Current number of staff: 47
 
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7.40pm: Conditions Dh240,000 1,600m - Winner: Walking Thunder, Connor Beasley, Ahmed bin Harmash

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10pm: Handicap Dh190,000 1,400m - Winner: Rodaini, Connor Beasley, Ahmed bin Harmash

The burning issue

The internal combustion engine is facing a watershed moment – major manufacturer Volvo is to stop producing petroleum-powered vehicles by 2021 and countries in Europe, including the UK, have vowed to ban their sale before 2040. The National takes a look at the story of one of the most successful technologies of the last 100 years and how it has impacted life in the UAE.

Part three: an affection for classic cars lives on

Read part two: how climate change drove the race for an alternative 

Read part one: how cars came to the UAE

'Cheb%20Khaled'
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UAE squad

Esha Oza (captain), Al Maseera Jahangir, Emily Thomas, Heena Hotchandani, Indhuja Nandakumar, Katie Thompson, Lavanya Keny, Mehak Thakur, Michelle Botha, Rinitha Rajith, Samaira Dharnidharka, Siya Gokhale, Sashikala Silva, Suraksha Kotte, Theertha Satish (wicketkeeper) Udeni Kuruppuarachchige, Vaishnave Mahesh.

UAE tour of Zimbabwe

All matches in Bulawayo
Friday, Sept 26 – First ODI
Sunday, Sept 28 – Second ODI
Tuesday, Sept 30 – Third ODI
Thursday, Oct 2 – Fourth ODI
Sunday, Oct 5 – First T20I
Monday, Oct 6 – Second T20I

While you're here
UAE currency: the story behind the money in your pockets
BMW M5 specs

Engine: 4.4-litre twin-turbo V-8 petrol enging with additional electric motor

Power: 727hp

Torque: 1,000Nm

Transmission: 8-speed auto

Fuel consumption: 10.6L/100km

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  • Engine: 3.9-litre twin-turbo V8
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In numbers: PKK’s money network in Europe

Germany: PKK collectors typically bring in $18 million in cash a year – amount has trebled since 2010

Revolutionary tax: Investigators say about $2 million a year raised from ‘tax collection’ around Marseille

Extortion: Gunman convicted in 2023 of demanding $10,000 from Kurdish businessman in Stockholm

Drug trade: PKK income claimed by Turkish anti-drugs force in 2024 to be as high as $500 million a year

Denmark: PKK one of two terrorist groups along with Iranian separatists ASMLA to raise “two-digit million amounts”

Contributions: Hundreds of euros expected from typical Kurdish families and thousands from business owners

TV channel: Kurdish Roj TV accounts frozen and went bankrupt after Denmark fined it more than $1 million over PKK links in 2013 

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Ticket prices
  • Golden circle - Dh995
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  • Lower Bowl Platinum - Dh95
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  • Lower Bowl Plus - Dh695
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  • Upper Bowl Premium - Dh395
  • Upper Bowl standard - Dh295
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'Ghostbusters: From Beyond'

Director: Jason Reitman

Starring: Paul Rudd, Carrie Coon, Finn Wolfhard, Mckenna Grace

Rating: 2/5

RESULT

Liverpool 4 Southampton 0
Jota (2', 32')
Thiago (37')
Van Dijk (52')

Man of the match: Diogo Jota (Liverpool)

The specs
Engine: 2.5-litre, turbocharged 5-cylinder

Transmission: seven-speed auto

Power: 400hp

Torque: 500Nm

Price: Dh300,000 (estimate)

On sale: 2022 

The specs

Engine: 5.2-litre twin-turbo V12

Transmission: eight-speed automatic

Power: 715bhp

Torque: 900Nm

Price: Dh1,289,376

On sale: now

Winners

Best Men's Player of the Year: Kylian Mbappe (PSG)

Maradona Award for Best Goal Scorer of the Year: Robert Lewandowski (Bayern Munich)

TikTok Fans’ Player of the Year: Robert Lewandowski

Top Goal Scorer of All Time: Cristiano Ronaldo (Manchester United)

Best Women's Player of the Year: Alexia Putellas (Barcelona)

Best Men's Club of the Year: Chelsea

Best Women's Club of the Year: Barcelona

Best Defender of the Year: Leonardo Bonucci (Juventus/Italy)

Best Goalkeeper of the Year: Gianluigi Donnarumma (PSG/Italy)

Best Coach of the Year: Roberto Mancini (Italy)

Best National Team of the Year: Italy 

Best Agent of the Year: Federico Pastorello

Best Sporting Director of the Year: Txiki Begiristain (Manchester City)

Player Career Award: Ronaldinho

Updated: May 04, 2022, 10:24 PM