US regulators' war on vaping sees fall of Juul but rise of Puff Bar


Nick Webster
  • English
  • Arabic

A ban on flavoured vapes led to a fall in the number of young Americans taking up e-cigarette smoking in 2020, though competitors selling disposables dodged the restriction and saw a boost in sales.

At the US Virtual E-Cigarette summit last week, delegates heard Juul's sales slumped by 18 per cent last year.

That followed a Food and Drug Administration ban in January 2020 on all flavours except menthol and traditional nicotine – which are not popular among young vapers.

The Institute for Social Research at the University of Michigan studied the impact of the ban on young consumers.

Something we definitely know for sure is they're not harmless, they do have some potential for harm

“Flavourings play a role in attracting children towards tobacco products,” said Prof Richard Miech, lead investigator at the institute, at the event.

“We noticed the growth of e-cigarette use in youths hit the brakes in 2020. Teen use of Juul declined from 2019-20 at a record rate."

The decline followed a 100 per cent increase in use from 2017-2018 among 10th and 12th grade pupils.

Juul voluntarily removed all flavours in the US two years ago. The FDA forced other manufacturers to do the same.

The 2020 National Youth Tobacco Survey on e-cigarette use showed just under 20 per cent of all American high school pupils use e-cigarettes.

Juul, whose largest investor is Marlboro owner Altria Group, has faced a series of lawsuits alleging it marketed its products specifically at teenagers, and even bought slots on Nickelodeon and Cartoon Network.

Its sales and market share have fallen significantly since and it halved its 2,000 strong workforce last year, according to reports.

“This is the first national evidence that reduced flavourings of e-cigarette products like Juul cuts the numbers of young people using them," Prof Miech said.

But Juul's decline was offset by an 18 per cent increase in the use of other brands that continued to sell flavoured disposable e-cigarettes.

In 2020, Puff Bar became the third most used e-cigarette brand among teenagers.

Vape makers dodge rules with 'tobacco-free' nicotine

Puff Bar has so far defied the FDA ruling – first because the rules did not cover disposable e-cigarettes, and later by introducing "tobacco-free nicotine".


The survey also found the use of other cartridge-based products declined or levelled off.

"In summary, after two years of record increases, overall teen use of e-cigarette use plateaued in 2020," Prof Miech said.

The Truth Initiative anti-tobacco group highlighted a pair of reports published in September by the FDA and Centres for Disease Control showing that though youth e-cigarette use decreased in a “meaningful” way, it remains at epidemic levels.

"The decline in youth e-cigarette use is good news but the deeper story is quite troubling," the group said.

“We still have millions of kids vaping and at risk of addiction and becoming tobacco consumers for life.”

It called for tougher federal policies to close the loopholes that allow menthol and flavoured disposables.

E-cigarette proponents often say they are less damaging than regular cigarettes, but reports last year highlighted the risks. 

Kevin Welding, associate director for Johns Hopkins University's Institute for Global Tobacco Control at Bloomberg School of Public Health, said the health impact of e-smoking "is a very hotly debated topic amongst public health researchers".

Something "we definitely know for sure is they're not harmless, they do have some potential for harm," he told The National.

The prohibition of e-cigarette sales in the UAE was lifted in April 2019, with no restrictions on flavoured cartridges.

But anyone found vaping or using an e-cigarette in unauthorised areas or no-smoking zones can be fined up to Dh2,000 ($544).

Dubai will host the region’s largest vaping and e-cigarette exhibition at the World Trade Centre from September 19 to 21.

UAE%20set%20for%20Scotland%20series
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What the law says

Micro-retirement is not a recognised concept or employment status under Federal Decree Law No. 33 of 2021 on the Regulation of Labour Relations (as amended) (UAE Labour Law). As such, it reflects a voluntary work-life balance practice, rather than a recognised legal employment category, according to Dilini Loku, senior associate for law firm Gateley Middle East.

“Some companies may offer formal sabbatical policies or career break programmes; however, beyond such arrangements, there is no automatic right or statutory entitlement to extended breaks,” she explains.

“Any leave taken beyond statutory entitlements, such as annual leave, is typically regarded as unpaid leave in accordance with Article 33 of the UAE Labour Law. While employees may legally take unpaid leave, such requests are subject to the employer’s discretion and require approval.”

If an employee resigns to pursue micro-retirement, the employment contract is terminated, and the employer is under no legal obligation to rehire the employee in the future unless specific contractual agreements are in place (such as return-to-work arrangements), which are generally uncommon, Ms Loku adds.

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Starring: Akshay Kumar, Radhika Madan, Paresh Rawal 

Rating: 2/5

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Director: Shazia Iqbal

Starring: Siddhant Chaturvedi, Triptii Dimri 

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Premier League results

Saturday

Tottenham Hotspur 1 Arsenal 1

Bournemouth 0 Manchester City 1

Brighton & Hove Albion 1 Huddersfield Town 0

Burnley 1 Crystal Palace 3

Manchester United 3 Southampton 2

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Roll%20of%20Honour%2C%20men%E2%80%99s%20domestic%20rugby%20season
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COMPANY PROFILE
Name: Mamo 

 Year it started: 2019 Founders: Imad Gharazeddine, Asim Janjua

 Based: Dubai, UAE

 Number of employees: 28

 Sector: Financial services

 Investment: $9.5m

 Funding stage: Pre-Series A Investors: Global Ventures, GFC, 4DX Ventures, AlRajhi Partners, Olive Tree Capital, and prominent Silicon Valley investors. 

 
Company%C2%A0profile
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Volvo ES90 Specs

Engine: Electric single motor (96kW), twin motor (106kW) and twin motor performance (106kW)

Power: 333hp, 449hp, 680hp

Torque: 480Nm, 670Nm, 870Nm

On sale: Later in 2025 or early 2026, depending on region

Price: Exact regional pricing TBA

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Sheikh Zayed's poem

When it is unveiled at Abu Dhabi Art, the Standing Tall exhibition will appear as an interplay of poetry and art. The 100 scarves are 100 fragments surrounding five, figurative, female sculptures, and both sculptures and scarves are hand-embroidered by a group of refugee women artisans, who used the Palestinian cross-stitch embroidery art of tatreez. Fragments of Sheikh Zayed’s poem Your Love is Ruling My Heart, written in Arabic as a love poem to his nation, are embroidered onto both the sculptures and the scarves. Here is the English translation.

Your love is ruling over my heart

Your love is ruling over my heart, even a mountain can’t bear all of it

Woe for my heart of such a love, if it befell it and made it its home

You came on me like a gleaming sun, you are the cure for my soul of its sickness

Be lenient on me, oh tender one, and have mercy on who because of you is in ruins

You are like the Ajeed Al-reem [leader of the gazelle herd] for my country, the source of all of its knowledge

You waddle even when you stand still, with feet white like the blooming of the dates of the palm

Oh, who wishes to deprive me of sleep, the night has ended and I still have not seen you

You are the cure for my sickness and my support, you dried my throat up let me go and damp it

Help me, oh children of mine, for in his love my life will pass me by. 

The five pillars of Islam

1. Fasting

2. Prayer

3. Hajj

4. Shahada

5. Zakat 

The specs

AT4 Ultimate, as tested

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Company profile

Date started: December 24, 2018

Founders: Omer Gurel, chief executive and co-founder and Edebali Sener, co-founder and chief technology officer

Based: Dubai Media City

Number of employees: 42 (34 in Dubai and a tech team of eight in Ankara, Turkey)

Sector: ConsumerTech and FinTech

Cashflow: Almost $1 million a year

Funding: Series A funding of $2.5m with Series B plans for May 2020

The five pillars of Islam

1. Fasting 

2. Prayer 

3. Hajj 

4. Shahada 

5. Zakat 

Company%C2%A0profile
%3Cp%3E%3Cstrong%3ECompany%20name%3A%20%3C%2Fstrong%3EHayvn%3Cbr%3E%3Cstrong%3EStarted%3A%20%3C%2Fstrong%3E2018%3Cbr%3E%3Cstrong%3EFounders%3A%20%3C%2Fstrong%3EChristopher%20Flinos%2C%20Ahmed%20Ismail%3Cbr%3E%3Cstrong%3EBased%3A%20%3C%2Fstrong%3EAbu%20Dhabi%2C%20UAE%3Cbr%3E%3Cstrong%3ESector%3A%20%3C%2Fstrong%3Efinancial%3Cbr%3E%3Cstrong%3EInitial%20investment%3A%20%3C%2Fstrong%3Eundisclosed%3Cbr%3E%3Cstrong%3ESize%3A%3C%2Fstrong%3E%2044%20employees%3Cbr%3E%3Cstrong%3EInvestment%20stage%3A%20%3C%2Fstrong%3Eseries%20B%20in%20the%20second%20half%20of%202023%3Cbr%3E%3Cstrong%3EInvestors%3A%20%3C%2Fstrong%3EHilbert%20Capital%2C%20Red%20Acre%20Ventures%3C%2Fp%3E%0A
Company profile

Date started: January, 2014

Founders: Mike Dawson, Varuna Singh, and Benita Rowe

Based: Dubai

Sector: Education technology

Size: Five employees

Investment: $100,000 from the ExpoLive Innovation Grant programme in 2018 and an initial $30,000 pre-seed investment from the Turn8 Accelerator in 2014. Most of the projects are government funded.

Partners/incubators: Turn8 Accelerator; In5 Innovation Centre; Expo Live Innovation Impact Grant Programme; Dubai Future Accelerators; FHI 360; VSO and Consult and Coach for a Cause (C3)