President Recep Tayyip Erdogan of Turkey will discuss tourism with UK Prime Minister Boris Johnson when they meet at a Nato summit this month.
Last month, the UK placed Turkey on its Covid travel red list and warned citizens against visiting the country because of the coronavirus.
It led to the all-English Champions League football final being moved from Istanbul to Portugal and the cancellation of the Turkish Grand Prix.
Red list countries are regarded as high risk and only British or Irish citizens and those with UK residency rights are allowed to enter Britain after visiting Turkey in the previous 10 days.
Tourism is a vital source of income for Turkey, but Mr Erdogan said his government was hopeful ahead of the usually busy summer season.
Mr Erdogan told state broadcaster TRT Haber that tourism officials had held talks with German and Russian officials in an attempt to entice holidaymakers.
Mr Johnson is expected to push US President Joe Biden to open up a US-UK travel corridor, creating an exemption from Covid quarantine rules for vaccinated travellers between the two countries.
