Rishi Sunak has rejected an assertion that government advertising campaigns with his face and signature on it are "narcissistic", claiming he is new to politics and wants people to know who he is.
The UK chancellor was asked why no one else in the Cabinet but the prime minister takes such a personal approach to branding.
The slick messaging has won praise with the public who resonated with popular schemes such as Eat Out to Help Out but fuelled speculation of a rift at the top of government as Boris Johnson’s popularity went on a downward trajectory.
In a round of media interviews this morning, Mr Sunak denied he was “narcissistic” and insisted he fully supported the prime minister.
However, he appeared to accept many of his colleagues did not have the same communication strategy.
He told Sky News: "I'm very new to politics in that sense. Most people didn’t know who I was before I had this job.
"My job is to make sure that everyone in this country understands what I’m doing on their behalf.
"That’s easier for them to do if they know who I am.
"I’m going to try lots of different ways to communicate with people. I want people to know what we’re up to.
"If people feel they know who’s doing it, it’s going to make for a much more informed debate."
Asked whether he wanted to be prime minister, Mr Sunak said: "I think the job I have is hard enough, and I see up close what the prime minister has to deal with every day, it's not an envious task, I think he does it admirably well.
"These are very difficult times, I'm grateful that we have his leadership, I think the country should be very grateful for that as well."
He also hit back at suggestions Eat Out to Help Out contributed to a spike in new coronavirus cases.
At the weekend, Mr Johnson said that the initiative — which paid people up to £10 ($13) per person for a meal in a restaurant in a bid to boost the hospitality sector — might have helped the transmission of the disease.
Mr Sunak did not see a cause-and-effect relationship.
He added that incidence of the virus has been lower in areas like the south-west of England, where there was significant take-up of the offer.
The chancellor said: “I would be, I guess, cautious about jumping to simplistic conclusions.
“It’s incredibly difficult to pinpoint at such a granular level exactly the cause of transmission.”
Asked about tax rises, Mr Sunak repeatedly stressed that jobs were the short-term focus but made it clear that he would have to tackle Britain's debt mountain in the medium term.
"Obviously this can't carry on forever. This level of borrowing, which will be record levels, pretty much, this year, is not sustainable in the long run," he told the BBC.
"Once we get through this I think people should rightly expect us to make sure we have a strong set of public finances."
Mr Sunak's emergency spending measures, including subsidies to slow a jump in unemployment, will cost about £200 billion this year and have already pushed public debt over £2 trillion ($2.60 trillion), or 100 per cent of gross domestic product.
Borrowing crunch
The chancellor yesterday warned of the damage higher interest rates could do given the huge size of the UK’s debt.
The government's flagship wage support programme is due to expire at the end of this month and will be replaced by a less generous subsidy scheme.
The Office for Budget Responsibility forecast in July that unemployment would peak at 11.9 per cent in the final quarter of 2020 under its central economic scenario, equivalent to just over 4 million people, before averaging 3.5 million in 2021.
In a more negative scenario, unemployment would average four million through 2021.
While Mr Sunak has refused to rule out tax increases, experts say he is unlikely to focus on shrinking the budget deficit quickly, given the parlous state of the economy.
The Institute for Fiscal Studies has said the time to pay for the jump in spending triggered by the pandemic is unlikely to come in 2021.
Mr Sunak also said on Tuesday the government would stick to its so-called "triple lock" for setting increases in state pensions which could jump next year because of calculation distortions caused by the coronavirus crisis.
Company profile
Name: Tharb
Started: December 2016
Founder: Eisa Alsubousi
Based: Abu Dhabi
Sector: Luxury leather goods
Initial investment: Dh150,000 from personal savings
TOUCH RULES
Touch is derived from rugby league. Teams consist of up to 14 players with a maximum of six on the field at any time.
Teams can make as many substitutions as they want during the 40 minute matches.
Similar to rugby league, the attacking team has six attempts - or touches - before possession changes over.
A touch is any contact between the player with the ball and a defender, and must be with minimum force.
After a touch the player performs a “roll-ball” - similar to the play-the-ball in league - stepping over or rolling the ball between the feet.
At the roll-ball, the defenders have to retreat a minimum of five metres.
A touchdown is scored when an attacking player places the ball on or over the score-line.
BMW M5 specs
Engine: 4.4-litre twin-turbo V-8 petrol enging with additional electric motor
Power: 727hp
Torque: 1,000Nm
Transmission: 8-speed auto
Fuel consumption: 10.6L/100km
On sale: Now
Price: From Dh650,000
GIANT REVIEW
Starring: Amir El-Masry, Pierce Brosnan
Director: Athale
Rating: 4/5
Company Profile
Name: Thndr
Started: 2019
Co-founders: Ahmad Hammouda and Seif Amr
Sector: FinTech
Headquarters: Egypt
UAE base: Hub71, Abu Dhabi
Current number of staff: More than 150
Funds raised: $22 million
Key facilities
- Olympic-size swimming pool with a split bulkhead for multi-use configurations, including water polo and 50m/25m training lanes
- Premier League-standard football pitch
- 400m Olympic running track
- NBA-spec basketball court with auditorium
- 600-seat auditorium
- Spaces for historical and cultural exploration
- An elevated football field that doubles as a helipad
- Specialist robotics and science laboratories
- AR and VR-enabled learning centres
- Disruption Lab and Research Centre for developing entrepreneurial skills
Islamophobia definition
A widely accepted definition was made by the All Party Parliamentary Group on British Muslims in 2019: “Islamophobia is rooted in racism and is a type of racism that targets expressions of Muslimness or perceived Muslimness.” It further defines it as “inciting hatred or violence against Muslims”.
COMPANY%20PROFILE
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Fund-raising tips for start-ups
Develop an innovative business concept
Have the ability to differentiate yourself from competitors
Put in place a business continuity plan after Covid-19
Prepare for the worst-case scenario (further lockdowns, long wait for a vaccine, etc.)
Have enough cash to stay afloat for the next 12 to 18 months
Be creative and innovative to reduce expenses
Be prepared to use Covid-19 as an opportunity for your business
* Tips from Jassim Al Marzooqi and Walid Hanna
Nepotism is the name of the game
Salman Khan’s father, Salim Khan, is one of Bollywood’s most legendary screenwriters. Through his partnership with co-writer Javed Akhtar, Salim is credited with having paved the path for the Indian film industry’s blockbuster format in the 1970s. Something his son now rules the roost of. More importantly, the Salim-Javed duo also created the persona of the “angry young man” for Bollywood megastar Amitabh Bachchan in the 1970s, reflecting the angst of the average Indian. In choosing to be the ordinary man’s “hero” as opposed to a thespian in new Bollywood, Salman Khan remains tightly linked to his father’s oeuvre. Thanks dad.
COMPANY%20PROFILE
%3Cp%3E%3Cstrong%3ECompany%20name%3A%3C%2Fstrong%3E%20Mozn%3C%2Fp%3E%0A%3Cp%3E%3Cstrong%3EStarted%3A%3C%2Fstrong%3E%202017%3C%2Fp%3E%0A%3Cp%3E%3Cstrong%3EFounders%3A%3C%2Fstrong%3E%20Mohammed%20Alhussein%2C%20Khaled%20Al%20Ghoneim%2C%20Abdullah%20Alsaeed%20and%20Malik%20Alyousef%3C%2Fp%3E%0A%3Cp%3E%3Cstrong%3EBased%3A%3C%2Fstrong%3E%20Riyadh%2C%20Saudi%20Arabia%3C%2Fp%3E%0A%3Cp%3E%3Cstrong%3EIndustry%3A%3C%2Fstrong%3E%20FinTech%3C%2Fp%3E%0A%3Cp%3E%3Cstrong%3EFunding%3A%3C%2Fstrong%3E%20%2410%20million%3C%2Fp%3E%0A%3Cp%3E%3Cstrong%3EInvestors%3A%3C%2Fstrong%3E%20Raed%20Ventures%2C%20Shorooq%20Partners%2C%20VentureSouq%2C%20Sukna%20Ventures%20and%20others%3C%2Fp%3E%0A
A State of Passion
Directors: Carol Mansour and Muna Khalidi
Stars: Dr Ghassan Abu-Sittah
Rating: 4/5
Our legal consultant
Name: Dr Hassan Mohsen Elhais
Position: legal consultant with Al Rowaad Advocates and Legal Consultants.
Labour dispute
The insured employee may still file an ILOE claim even if a labour dispute is ongoing post termination, but the insurer may suspend or reject payment, until the courts resolve the dispute, especially if the reason for termination is contested. The outcome of the labour court proceedings can directly affect eligibility.
- Abdullah Ishnaneh, Partner, BSA Law
Diriyah%20project%20at%20a%20glance
%3Cp%3E-%20Diriyah%E2%80%99s%201.9km%20King%20Salman%20Boulevard%2C%20a%20Parisian%20Champs-Elysees-inspired%20avenue%2C%20is%20scheduled%20for%20completion%20in%202028%0D%3Cbr%3E-%20The%20Royal%20Diriyah%20Opera%20House%20is%20expected%20to%20be%20completed%20in%20four%20years%0D%3Cbr%3E-%20Diriyah%E2%80%99s%20first%20of%2042%20hotels%2C%20the%20Bab%20Samhan%20hotel%2C%20will%20open%20in%20the%20first%20quarter%20of%202024%0D%3Cbr%3E-%20On%20completion%20in%202030%2C%20the%20Diriyah%20project%20is%20forecast%20to%20accommodate%20more%20than%20100%2C000%20people%0D%3Cbr%3E-%20The%20%2463.2%20billion%20Diriyah%20project%20will%20contribute%20%247.2%20billion%20to%20the%20kingdom%E2%80%99s%20GDP%0D%3Cbr%3E-%20It%20will%20create%20more%20than%20178%2C000%20jobs%20and%20aims%20to%20attract%20more%20than%2050%20million%20visits%20a%20year%0D%3Cbr%3E-%20About%202%2C000%20people%20work%20for%20the%20Diriyah%20Company%2C%20with%20more%20than%2086%20per%20cent%20being%20Saudi%20citizens%0D%3C%2Fp%3E%0A
UAE currency: the story behind the money in your pockets
Who was Alfred Nobel?
The Nobel Prize was created by wealthy Swedish chemist and entrepreneur Alfred Nobel.
- In his will he dictated that the bulk of his estate should be used to fund "prizes to those who, during the preceding year, have conferred the greatest benefit to humankind".
- Nobel is best known as the inventor of dynamite, but also wrote poetry and drama and could speak Russian, French, English and German by the age of 17. The five original prize categories reflect the interests closest to his heart.
- Nobel died in 1896 but it took until 1901, following a legal battle over his will, before the first prizes were awarded.
