Britain’s advertising watchdog has named and shamed social media influencers who failed to disclose paid promotions on their accounts.
Chloe Ferry, Chloe Khan, Jodie Marsh and Lucy Mecklenburgh – who all rose to prominence after their appearances on UK reality television shows and now boast hundreds of thousands of online followers - were called out by the Advertising Standards Authority for failing to include “clear and upfront ad labels” on some of their social media posts.
The watchdog had previously contacted the influencers to seek assurances paid promotions would be highlighted as such.
However, all four either failed to give such assurances or gave them but then reneged, a statement said.
Their names now appear on a designated website designed to highlight influencers who fall foul of the rules.
They will remain on the website for three months.
ASA chief executive Guy Parker said the four are the first influencers to be placed on the list.
"We prefer to work with influencers and brands to help them stick to the rules,” he said.
"It's not difficult: be upfront and clear when posts and stories are ads. If this doesn't bring about the changes we expect, we won't hesitate to consider further sanctions."
The ASA said it could take out its own adverts naming the influencers or it can ask social media platforms to have the offending content removed.
According to a study of 122 UK-based influencers in September last year, nearly one in four of the Instagram stories it assessed was advertising.
However, just 35 per cent of the posts were clearly labelled as a paid promotion.
UK advertising rules state that a post is advertising if the influencer receives any sort of payment, which can include a commission, free loan of a product or service, a free product or any other incentive.
ELIO
Starring: Yonas Kibreab, Zoe Saldana, Brad Garrett
Directors: Madeline Sharafian, Domee Shi, Adrian Molina
Rating: 4/5
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How to watch Ireland v Pakistan in UAE
When: The one-off Test starts on Friday, May 11
What time: Each day’s play is scheduled to start at 2pm UAE time.
TV: The match will be broadcast on OSN Sports Cricket HD. Subscribers to the channel can also stream the action live on OSN Play.
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A timeline of the Historical Dictionary of the Arabic Language
- 2018: Formal work begins
- November 2021: First 17 volumes launched
- November 2022: Additional 19 volumes released
- October 2023: Another 31 volumes released
- November 2024: All 127 volumes completed
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Benefits of first-time home buyers' scheme
- Priority access to new homes from participating developers
- Discounts on sales price of off-plan units
- Flexible payment plans from developers
- Mortgages with better interest rates, faster approval times and reduced fees
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Sole DXB runs from December 6 to 8 at Dubai Design District. Weekend pass is Dh295 while a one day pass is Dh195. Tickets are available from www.soledxb.com
Navdeep Suri, India's Ambassador to the UAE
There has been a longstanding need from the Indian community to have a religious premises where they can practise their beliefs. Currently there is a very, very small temple in Bur Dubai and the community has outgrown this. So this will be a major temple and open to all denominations and a place should reflect India’s diversity.
It fits so well into the UAE’s own commitment to tolerance and pluralism and coming in the year of tolerance gives it that extra dimension.
What we will see on April 20 is the foundation ceremony and we expect a pretty broad cross section of the Indian community to be present, both from the UAE and abroad. The Hindu group that is building the temple will have their holiest leader attending – and we expect very senior representation from the leadership of the UAE.
When the designs were taken to the leadership, there were two clear options. There was a New Jersey model with a rectangular structure with the temple recessed inside so it was not too visible from the outside and another was the Neasden temple in London with the spires in its classical shape. And they said: look we said we wanted a temple so it should look like a temple. So this should be a classical style temple in all its glory.
It is beautifully located - 30 minutes outside of Abu Dhabi and barely 45 minutes to Dubai so it serves the needs of both communities.
This is going to be the big temple where I expect people to come from across the country at major festivals and occasions.
It is hugely important – it will take a couple of years to complete given the scale. It is going to be remarkable and will contribute something not just to the landscape in terms of visual architecture but also to the ethos. Here will be a real representation of UAE’s pluralism.
The Dictionary of Animal Languages
Heidi Sopinka
Scribe
RACE CARD
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What can victims do?
Always use only regulated platforms
Stop all transactions and communication on suspicion
Save all evidence (screenshots, chat logs, transaction IDs)
Report to local authorities
Warn others to prevent further harm
Courtesy: Crystal Intelligence
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Global state-owned investor ranking by size
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1. |
United States |
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2. |
China |
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3. |
UAE |
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4. |
Japan |
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5 |
Norway |
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Canada |
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Singapore |
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Australia |
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Saudi Arabia |
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South Korea |
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Tearful appearance
Chancellor Rachel Reeves set markets on edge as she appeared visibly distraught in parliament on Wednesday.
Legislative setbacks for the government have blown a new hole in the budgetary calculations at a time when the deficit is stubbornly large and the economy is struggling to grow.
She appeared with Keir Starmer on Thursday and the pair embraced, but he had failed to give her his backing as she cried a day earlier.
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Joe Root (captain), Alastair Cook, Keaton Jennings, Gary Ballance, Jonny Bairstow (wicketkeeper), Ben Stokes (vice-captain), Moeen Ali, Liam Dawson, Toby Roland-Jones, Stuart Broad, Mark Wood, James Anderson.
