A man takes a picture with his phone of a building that had been destroyed in a Russian attack in Kharkiv. AP
A man takes a picture with his phone of a building that had been destroyed in a Russian attack in Kharkiv. AP
A man takes a picture with his phone of a building that had been destroyed in a Russian attack in Kharkiv. AP
A man takes a picture with his phone of a building that had been destroyed in a Russian attack in Kharkiv. AP

Gaining upper hand in social media war is 'key to Ukraine victory over Russia'


Thomas Harding
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Ukraine’s social media is the key to winning the “first digital war” fought by citizens, the head of Britain’s Strategic Command has said.

The deluge of information provided by the local population taking pictures of Russian military was a “significant factor” in Ukraine’s success, said Gen Sir Jim Hockenhull.

This meant that individual citizens had essentially become spotters for the military. “What's happened is that so many people have become sensors, that every citizen, every phone has become a sensor,” he told the RUSI think tank.

The rapid feedback of information from commercial and social media information was “increasing the speed of action” in being able to target Russian forces.

He also argued that whichever side gained the upper hand first in the new open source intelligence war would “win” with mobile phones playing a key role.

Military observers believe that it is now becoming clear that the combination of precision weapons, drone and the social media information has allowed Ukraine to defeat Russia’s invasion.

In a David versus Goliath context this has allowed Ukraine to very quickly attack Russian targets of opportunity with exacting consequences and is a counterbalance to Moscow’s numerically superior forces.

The sheer number of civilian surveillance satellites and other surveillance meant that unlike military communications they were hard to “jam or disrupt,” said Gen Hockenhull, who previously commanded the UK’s Defence Intelligence organisation.

A woman using a mobile phone takes a selfie near the site of a missile strike in downtown Kyiv. EPA
A woman using a mobile phone takes a selfie near the site of a missile strike in downtown Kyiv. EPA

“It's incredibly difficult to overcome those commercial networks and therefore, that force multiplier of sensors has been a really significant factor in the way in which the Ukrainian military have been able to generate information advantage,” he told the webinar How Open-Source Intelligence Has Shaped the Russia-Ukraine War.

The “crowdsourcing” of information via chatbots had “allowed Ukrainian citizens to report Russian units and locations”.

“That civilian sensor network has been both a force multiplier, but also it's been able to provide a variety of viewpoints around information,” he added “That crowdsourcing has been really, really important and as the longer the conflict has gone the Ukrainians have got much better at being able to harness that enormous quantity of information to see what they can divine from it.”

The tremendous opportunities offered by open source intelligence meant that “whoever learns fastest is going to win”, he said.

Ukrainian civilians and soldiers checking their mobile phones while standing next to an internet booster station, in the recently recaptured city of Kupiansk, east of Kharkiv. EPA
Ukrainian civilians and soldiers checking their mobile phones while standing next to an internet booster station, in the recently recaptured city of Kupiansk, east of Kharkiv. EPA

The open source reporting had also “enabled an amazing extension and reach of the Ukraine military's situational awareness”.

With the huge amount of information available from commercial satellites, military sources and civilian phones the Ukraine conflict “can be viewed as the first digital war”

“This has enabled an amazing extension in reach of the Ukraine military's situational awareness and their ability to conduct some reconnaissance.”

The information had also influenced how the public “understood the way in which the conflict is taking place”.

He highlighted the Russian attempt at disinformation on 17 February – a week before the invasion – when it put out a “false narrative” that it was deploying away from Ukraine’s borders a lie that was “quickly exposed by an open source community”.

People check their phones as they shelter inside a metro station after a shelling in Kyiv. EPA
People check their phones as they shelter inside a metro station after a shelling in Kyiv. EPA

“It was able to show that not only were troops still in place but in fact what was happening was a redeployment of force in order to be able to better execute and the invasion,” he said.

“This was incredibly important in being able to rebut false flag narratives from the Russians, The fact that the truth was well known meant that as soon as false narratives put out by the Russians, they were immediately exposed or indeed, in many ways totally understood by the public to be a false narrative. That power of information and knowledge had a really significant impact on public on being able to counter Russian information operations.”

The information war, which included rapid reporting of Russian atrocities, such as in Bucha or attacks on civilian infrastructure with kamikaze drones, was key in getting support from western power.

“We think that one of the crucial elements of success in Ukraine conflict has been the commitment of western nations to provide support,” he said. “I think a lot of that has been driven by the public being able to see and understand what has happened, what is happening.”

But the general said that experts had to be careful on the lesson from Ukraine to avoid “looking in those locations where the light illuminates most” which could mean that important areas are missed due to “availability bias”.

Ukraine war latest - in pictures

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