The EU is preparing to take action against the spread of deepfakes and fake accounts by ordering social media companies to act or risk hefty fines.
Alphabet's Google, Facebook/Meta, Twitter, and other technology companies will be required to show they are taking measures to stamp out fake news on their platforms under an updated EU code of practice, according to a document from Brussels seen by Reuters.
The changes are expected to be announced on Thursday, when the European Commission publishes an update to the code introduced in 2018 as a voluntary programme. It will not become a co-regulation scheme, with responsibility shared between the regulators and signatories.
The updated rules set out examples of manipulative behaviour such as deepfakes and fake accounts which the signatories are obliged to tackle.
Deepfakes are videos or photos in which a person is replaced with someone else’s likeness using artificial intelligence technology. The synthetic media has caused alarm around the world, particularly when used in a political context.
Many deepfakes are pornographic, with the faces of female celebrities routinely used by makers. Audio can also be deepfaked to create “voice skins” or “voice clones”, a practice which causes concern among authorities particularly when used to represent a political figure.
“Relevant signatories will adopt, reinforce and implement clear policies regarding impermissible manipulative behaviour and practices on their services, based on the latest evidence on the conduct and tactics, techniques and procedures employed by malicious actors,” the EU document read.
The code will also be linked to new EU rules known as the Digital Services Act (DSA) agreed by the 27-member bloc this year which has a section on combating disinformation.
In effect, companies which fail to meet their obligations under the code risk fines of as much as 6 per cent of their global turnover based on DSA rules. They have six months to put the measures into effect once they have signed up to the code.
Signatories will also have to take measures to tackle advertising containing disinformation and provide more transparency on political advertising.
“The DSA provides a legal backbone to the Code of Practice against disinformation — including heavy dissuasive sanctions,” EU industry chief Thierry Breton, who is leading the EU's efforts against disinformation, said.
EC Vice President Vera Jourova said Russia's invasion of Ukraine was behind some of the changes in the code.
“Once the code is operational, we will be better prepared to address disinformation, also coming from Russia,” she said in a statement.
STAGE 4 RESULTS
1 Sam Bennett (IRL) Deceuninck-QuickStep - 4:51:51
2 David Dekker (NED) Team Jumbo-Visma
3 Caleb Ewan (AUS) Lotto Soudal
4 Elia Viviani (ITA) Cofidis
5 Matteo Moschetti (ITA) Trek-Segafredo
General Classification
1 Tadej Pogacar (SLO) UAE Team Emirates - 12:50:21
2 Adam Yates (GBR) Teamn Ineos Grenadiers - 0:00:43
3 Joao Almeida (POR) Deceuninck-QuickStep - 0:01:03
4 Chris Harper (AUS) Jumbo-Visma - 0:01:43
5 Neilson Powless (USA) EF Education-Nippo - 0:01:45
The%C2%A0specs%20
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ELIO
Starring: Yonas Kibreab, Zoe Saldana, Brad Garrett
Directors: Madeline Sharafian, Domee Shi, Adrian Molina
Rating: 4/5
PROFILE BOX
Company name: Overwrite.ai
Founder: Ayman Alashkar
Started: Established in 2020
Based: Dubai International Financial Centre, Dubai
Sector: PropTech
Initial investment: Self-funded by founder
Funding stage: Seed funding, in talks with angel investors
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- DLD registration fee can be paid through banks or credit cards at zero interest rates
Company%20profile
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Mountain%20Boy
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Washmen Profile
Date Started: May 2015
Founders: Rami Shaar and Jad Halaoui
Based: Dubai, UAE
Sector: Laundry
Employees: 170
Funding: about $8m
Funders: Addventure, B&Y Partners, Clara Ventures, Cedar Mundi Partners, Henkel Ventures
RESULT
Arsenal 1 Chelsea 2
Arsenal: Aubameyang (13')
Chelsea: Jorginho (83'), Abraham (87')
MATCH INFO
Northern Warriors 92-1 (10 ovs)
Russell 37 no, Billings 35 no
Team Abu Dhabi 93-4 (8.3 ovs)
Wright 48, Moeen 30, Green 2-22
Team Abu Dhabi win by six wickets
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%3Cp%3EEncourage%20innovation%20in%20the%20metaverse%20field%20and%20boost%20economic%20contribution%3C%2Fp%3E%0A%3Cp%3EDevelop%20outstanding%20talents%20through%20education%20and%20training%3C%2Fp%3E%0A%3Cp%3EDevelop%20applications%20and%20the%20way%20they%20are%20used%20in%20Dubai's%20government%20institutions%3C%2Fp%3E%0A%3Cp%3EAdopt%2C%20expand%20and%20promote%20secure%20platforms%20globally%3C%2Fp%3E%0A%3Cp%3EDevelop%20the%20infrastructure%20and%20regulations%3C%2Fp%3E%0A
The Sand Castle
Director: Matty Brown
Stars: Nadine Labaki, Ziad Bakri, Zain Al Rafeea, Riman Al Rafeea
Rating: 2.5/5
Getting%20there%20and%20where%20to%20stay
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Real estate tokenisation project
Dubai launched the pilot phase of its real estate tokenisation project last month.
The initiative focuses on converting real estate assets into digital tokens recorded on blockchain technology and helps in streamlining the process of buying, selling and investing, the Dubai Land Department said.
Dubai’s real estate tokenisation market is projected to reach Dh60 billion ($16.33 billion) by 2033, representing 7 per cent of the emirate’s total property transactions, according to the DLD.
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What are the influencer academy modules?
- Mastery of audio-visual content creation.
- Cinematography, shots and movement.
- All aspects of post-production.
- Emerging technologies and VFX with AI and CGI.
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- Tourism industry knowledge.
- Professional ethics.
Dubai World Cup factbox
Most wins by a trainer: Godolphin’s Saeed bin Suroor(9)
Most wins by a jockey: Jerry Bailey(4)
Most wins by an owner: Godolphin(9)
Most wins by a horse: Godolphin’s Thunder Snow(2)
What can victims do?
Always use only regulated platforms
Stop all transactions and communication on suspicion
Save all evidence (screenshots, chat logs, transaction IDs)
Report to local authorities
Warn others to prevent further harm
Courtesy: Crystal Intelligence