If anything is a tough sell at the moment, it must be the euro.
As Athens cleans its debris-strewn streets and ratings agencies threaten further downgrades, now might not seem the time to convince others of the benefits of the single currency.
Yet, with the euro zone struggling to pull itself back from the economic precipice, that is just what the European Union's two most senior officials were trying to do yesterday - and in China of all places.
While China's economy, with its unique form of authoritarian capitalism, is expected to expand about 8.5 per cent this year, the euro zone economies are forecast by the International Monetary Fund to contract 0.5 per cent.
Despite this, the European Council president, Herman Van Rompuy, and the European Commission president, José Manuel Barroso, arrived at the University of International Business and Economics in Beijing to press the case for the euro to hundreds of Chinese students. They were also there to launch an exhibition extolling the currency's virtues.
Mr Van Rompuy talked of the "astonishing success" of the euro's launch and insisted, in a nod to the length of Chinese history, a common theme used to butter up audiences, "that Europe and China can think in decades, yes even centuries".
"Therefore a period of crisis, such as we live these days, does not distract us from our sense of direction and from our goal: more Europe," he said.
Although the euro zone has been accused of a lack of coordinated action over its sovereign debt crisis, yesterday there appeared to be near perfect harmony between Mr Van Rompuy and Mr Barroso's speechwriters.
One might conclude that, recognising the difficulty of their task, they were simply mounting an extra effort to ram home the message that the currency has improved trade both within and beyond Europe and that the continent is well on the way to putting its economic house in order.
As both men said, more than US$1 billion (Dh3.67bn) of that trade each day is with the dragon economy, although some have said China's undervaluing of the yuan means it benefits from this bilateral trade more than Europe does.
On Tuesday, the two EU leaders met the Chinese premier, Wen Jiabao, who expressed China's support for the euro zone but declined to commit to investing any of his country's $410 billion (Dh1.47 trillion) sovereign wealth fund into the euro zone's planned €500bn bailout fund.
There is an obvious irony to Europe having to come cap in hand to China, a country where the leadership never lets the people forget they were humbled by predatory European powers in the 19th century.
The audience listening to Mr Van Rompuy and Mr Barroso, however, were in forgiving mood.
"Colonialism was a long time ago. Now we are brothers. China should help the euro get over the crisis," said Wang Xueqing, a fourth-year information management and systems student at the university.
dbardsley@thenational.ae
WORLD CUP SEMI-FINALS
England v New Zealand (Saturday, 12pm)
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Farage on Muslim Brotherhood
Nigel Farage told Reform's annual conference that the party will proscribe the Muslim Brotherhood if he becomes Prime Minister.
"We will stop dangerous organisations with links to terrorism operating in our country," he said. "Quite why we've been so gutless about this – both Labour and Conservative – I don't know.
“All across the Middle East, countries have banned and proscribed the Muslim Brotherhood as a dangerous organisation. We will do the very same.”
It is 10 years since a ground-breaking report into the Muslim Brotherhood by Sir John Jenkins.
Among the former diplomat's findings was an assessment that “the use of extreme violence in the pursuit of the perfect Islamic society” has “never been institutionally disowned” by the movement.
The prime minister at the time, David Cameron, who commissioned the report, said membership or association with the Muslim Brotherhood was a "possible indicator of extremism" but it would not be banned.
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Real Madrid 2
Marcelo (43'), Asensio (56')
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%3Cp%3EName%3A%20Tabby%3Cbr%3EFounded%3A%20August%202019%3B%20platform%20went%20live%20in%20February%202020%3Cbr%3EFounder%2FCEO%3A%20Hosam%20Arab%2C%20co-founder%3A%20Daniil%20Barkalov%3Cbr%3EBased%3A%20Dubai%2C%20UAE%3Cbr%3ESector%3A%20Payments%3Cbr%3ESize%3A%2040-50%20employees%3Cbr%3EStage%3A%20Series%20A%3Cbr%3EInvestors%3A%20Arbor%20Ventures%2C%20Mubadala%20Capital%2C%20Wamda%20Capital%2C%20STV%2C%20Raed%20Ventures%2C%20Global%20Founders%20Capital%2C%20JIMCO%2C%20Global%20Ventures%2C%20Venture%20Souq%2C%20Outliers%20VC%2C%20MSA%20Capital%2C%20HOF%20and%20AB%20Accelerator.%3Cbr%3E%3C%2Fp%3E%0A
The%20Emperor%20and%20the%20Elephant
%3Cp%3E%3Cstrong%3EAuthor%3A%20%3C%2Fstrong%3ESam%20Ottewill-Soulsby%3C%2Fp%3E%0A%3Cp%3E%3Cstrong%3EPublisher%3A%20%3C%2Fstrong%3EPrinceton%20University%20Press%3C%2Fp%3E%0A%3Cp%3E%3Cstrong%3EPages%3A%20%3C%2Fstrong%3E392%3C%2Fp%3E%0A%3Cp%3E%3Cstrong%3EAvailable%3A%20%3C%2Fstrong%3EJuly%2011%3C%2Fp%3E%0A
The specs
Engine: 2.0-litre 4-cyl turbo
Power: 247hp at 6,500rpm
Torque: 370Nm from 1,500-3,500rpm
Transmission: 10-speed auto
Fuel consumption: 7.8L/100km
Price: from Dh94,900
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In-demand jobs and monthly salaries
- Technology expert in robotics and automation: Dh20,000 to Dh40,000
- Energy engineer: Dh25,000 to Dh30,000
- Production engineer: Dh30,000 to Dh40,000
- Data-driven supply chain management professional: Dh30,000 to Dh50,000
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- Engineering leader: Dh30,000 to Dh55,000
- Project manager: Dh55,000 to Dh65,000
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- Senior maintenance engineer: Dh22,000 to Dh34,000
- Field engineer: Dh6,500 to Dh7,500
- Field supervisor: Dh9,000 to Dh12,000
- Field operator: Dh5,000 to Dh7,000
How to wear a kandura
Dos
- Wear the right fabric for the right season and occasion
- Always ask for the dress code if you don’t know
- Wear a white kandura, white ghutra / shemagh (headwear) and black shoes for work
- Wear 100 per cent cotton under the kandura as most fabrics are polyester
Don’ts
- Wear hamdania for work, always wear a ghutra and agal
- Buy a kandura only based on how it feels; ask questions about the fabric and understand what you are buying
Lexus LX700h specs
Engine: 3.4-litre twin-turbo V6 plus supplementary electric motor
Power: 464hp at 5,200rpm
Torque: 790Nm from 2,000-3,600rpm
Transmission: 10-speed auto
Fuel consumption: 11.7L/100km
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Price: From Dh590,000
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%3Cp%3E%3Cstrong%3ECompany%20name%3A%3C%2Fstrong%3E%20Revibe%20%0D%3Cbr%3E%3Cstrong%3EStarted%3A%3C%2Fstrong%3E%202022%0D%3Cbr%3E%3Cstrong%3EFounders%3A%3C%2Fstrong%3E%20Hamza%20Iraqui%20and%20Abdessamad%20Ben%20Zakour%20%0D%3Cbr%3E%3Cstrong%3EBased%3A%3C%2Fstrong%3E%20UAE%20%0D%3Cbr%3E%3Cstrong%3EIndustry%3A%3C%2Fstrong%3E%20Refurbished%20electronics%20%0D%3Cbr%3E%3Cstrong%3EFunds%20raised%20so%20far%3A%3C%2Fstrong%3E%20%2410m%20%0D%3Cbr%3E%3Cstrong%3EInvestors%3A%20%3C%2Fstrong%3EFlat6Labs%2C%20Resonance%20and%20various%20others%0D%3C%2Fp%3E%0A
