Bjorn Heyerdahl, grandson of the legendary explorer Thor, at the decor show.
Bjorn Heyerdahl, grandson of the legendary explorer Thor, at the decor show.

Explorer's grandson goes green



MIDRAND, SOUTH AFRICA // The voyages of Thor Heyerdahl, the Norwegian explorer and anthropologist, captured the world's imagination, sailing the balsa-wood raft Kon-Tiki across the Pacific Ocean to demonstrate that Polynesia could have been colonised by emigrants from South America, and taking the reed boat Ra II across the Atlantic from Morocco to Barbados. His grandson, however, has been promoting his own message of environmentalism and ecology in an infinitely more prosaic setting this week, at a home decoration exhibition in South Africa.

Bjorn Heyerdahl, 41, is a burly Scandinavian, albeit born in South Africa, with Norse runes tattooed on his body and who named his consulting company Midgard, the Viking word for "middle earth", the world in which humans live, according to Norse mythology. The Gallagher Estate, a series of cavernous exhibition and meeting halls in Midrand, a new town between Johannesburg and Pretoria, where the upscale Decorex show was being held, is about as far from his ancestors' environment as it is possible to be.

But Midgard, which advises on eco-friendly building and urban design, was allocated an entire exhibition hall to manage, filling it with green housing products and examples of environmentally friendly architecture, from heat-storing floor tiles and solar-powered electricity generating panels to a "food forest" garden, microbiologically-balanced ponds, and a house with large windows on its sunny aspect and small ones on the shady side.

"We haven't gone hard-core green where only the hippies can visit," he said. "There's shades of green if you look between what we would ideally like to have and what there is. These people own big houses, I want to show them you can own a big house and still be intelligent, even if I would rather they didn't have such a big house." On a mission to "remind people of the sophistication of life on earth and seeing how beautiful and endangered it is", he said it was essential for environmentalists to talk to consumers on their own terms, adding that it was impossible to persuade people to go back to "running around in a loincloth".

"Somebody has to meet them here," he said. "We need to be cognisant of what the rest of society is doing and engage with them, engage the average housewife, the average corporate. I would like them to consume less but at the beginning I would like them to consume more considerately, conscious consumption, not conspicuous consumption." Nonetheless, he accepted the irony of his role at the event. A sailor and climber himself, he has spent much of his life in remote parts of southern Africa, and mounting expeditions around the world. "This is wild for me, I'm at Decorex in South Africa," he said.

"It's the first time I have been to anything like this in my life, I'm perfectly content being left alone in a natural environment. But every time I find a quiet spot someone comes and cuts down all the stuff around me." Many of the problems faced by urban man, he argued, are the result of "the ill-considered imposition of human will on the landscape", citing Johannesburg's own issues with its water supply, which has to be pumped large distances and stored in reservoirs, as a prime example - the city did not grow up over centuries in a location naturally suited to mass human habitation, but is the result of a gold rush that began about 120 years ago.

"We have been paying quite a price for that, but that's a global problem," he said, adding that it is a similar phenomenon to those that contributed to the downfalls of several ancient civilisations, from the Persians and Babylonians to the Romans. "We have got to start learning these lessons. The lack of humility we have had on that front as a species is what has caused us to sit where we are now," he said.

At the decor show, he believes that humanity needs to take a "biospheric approach", aligning its activities with the Earth, "which has 3.85 billion years of research and development of human life". "Most people will die without understanding their home. We have to have a polymathic approach. Leonardo da Vinci would have been sidelined in academia today because he would have been called a generalist, not a specialist," he said.

sberger@thenational.ae

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Favourite food: Pizza

Trivia: Was the voice of three characters in the Emirati animation, Shaabiyat Al Cartoon

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Max touring range: 620km / 590km
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On sale: Later this year
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A MINECRAFT MOVIE

Director: Jared Hess

Starring: Jack Black, Jennifer Coolidge, Jason Momoa

Rating: 3/5

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Hometown: Bogota, Colombia
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Price, base: Dh105,900 (Premium); Dh115,900 (Sport)

Engine: 2.5-litre four-cylinder

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BIGGEST CYBER SECURITY INCIDENTS IN RECENT TIMES

SolarWinds supply chain attack: Came to light in December 2020 but had taken root for several months, compromising major tech companies, governments and its entities

Microsoft Exchange server exploitation: March 2021; attackers used a vulnerability to steal emails

Kaseya attack: July 2021; ransomware hit perpetrated REvil, resulting in severe downtime for more than 1,000 companies

Log4j breach: December 2021; attackers exploited the Java-written code to inflitrate businesses and governments

Timeline

1947
Ferrari’s road-car company is formed and its first badged car, the 125 S, rolls off the assembly line

1962
250 GTO is unveiled

1969
Fiat becomes a Ferrari shareholder, acquiring 50 per cent of the company

1972
The Fiorano circuit, Ferrari’s racetrack for development and testing, opens

1976
First automatic Ferrari, the 400 Automatic, is made

1987
F40 launched

1988
Enzo Ferrari dies; Fiat expands its stake in the company to 90 per cent

2002
The Enzo model is announced

2010
Ferrari World opens in Abu Dhabi

2011
First four-wheel drive Ferrari, the FF, is unveiled

2013
LaFerrari, the first Ferrari hybrid, arrives

2014
Fiat Chrysler announces the split of Ferrari from the parent company

2015
Ferrari launches on Wall Street

2017
812 Superfast unveiled; Ferrari celebrates its 70th anniversary

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%3Cp%3EAverage%20amount%20of%20biofuel%20produced%20at%20DIC%20factory%20every%20month%3A%20%3Cstrong%3EApproximately%20106%2C000%20litres%3C%2Fstrong%3E%3C%2Fp%3E%0A%3Cp%3EAmount%20of%20biofuel%20produced%20from%201%20litre%20of%20used%20cooking%20oil%3A%20%3Cstrong%3E920ml%20(92%25)%3C%2Fstrong%3E%3C%2Fp%3E%0A%3Cp%3ETime%20required%20for%20one%20full%20cycle%20of%20production%20from%20used%20cooking%20oil%20to%20biofuel%3A%20%3Cstrong%3EOne%20day%3C%2Fstrong%3E%3C%2Fp%3E%0A%3Cp%3EEnergy%20requirements%20for%20one%20cycle%20of%20production%20from%201%2C000%20litres%20of%20used%20cooking%20oil%3A%3Cbr%3E%3Cstrong%3E%E2%96%AA%20Electricity%20-%201.1904%20units%3Cbr%3E%E2%96%AA%20Water-%2031%20litres%3Cbr%3E%E2%96%AA%20Diesel%20%E2%80%93%2026.275%20litres%3C%2Fstrong%3E%3C%2Fp%3E%0A
Test

Director: S Sashikanth

Cast: Nayanthara, Siddharth, Meera Jasmine, R Madhavan

Star rating: 2/5

Volunteers offer workers a lifeline

Community volunteers have swung into action delivering food packages and toiletries to the men.

When provisions are distributed, the men line up in long queues for packets of rice, flour, sugar, salt, pulses, milk, biscuits, shaving kits, soap and telecom cards.

Volunteers from St Mary’s Catholic Church said some workers came to the church to pray for their families and ask for assistance.

Boxes packed with essential food items were distributed to workers in the Dubai Investments Park and Ras Al Khaimah camps last week. Workers at the Sonapur camp asked for Dh1,600 towards their gas bill.

“Especially in this year of tolerance we consider ourselves privileged to be able to lend a helping hand to our needy brothers in the Actco camp," Father Lennie Connully, parish priest of St Mary’s.

Workers spoke of their helplessness, seeing children’s marriages cancelled because of lack of money going home. Others told of their misery of being unable to return home when a parent died.

“More than daily food, they are worried about not sending money home for their family,” said Kusum Dutta, a volunteer who works with the Indian consulate.