Taking your vehicle off the safety of tarmac and on to significantly less firm terrain is more hazardous than your average gaming console might indicate.
However, OffRoad Zone, an activities company specialising in 4x4-related experiences, took the concept to the max with its second annual event dedicated to ploughing through the most demanding sands in a suitably impetuous manner.
The meeting, called the International Off-Road Day, took place at the XQuarry Adventure Park in Sharjah.
It featured a series of challenges for those willing to potentially suffer a vehicle beaching (or, indeed, toppling) in the name of entertainment.
There was little chance of mishaps, though, as there were plenty of OffRoad Zone instructors on hand to offer advice.
Attendees were split into teams before setting off on their desert adventures, with drivers navigating the sliding dunes before embarking on a rugged terrain trek.
It wasn’t all about the sand, though – organisers set up a 4x4 obstacle course, with water hazards, makeshift bridges and low walls.
This saw the teams get their vehicles going at all manner of crazy angles as they tried to make it to the end without flattening anything, least of all the spectators.
OffRoad Zone does weekly desert drives and offers a series of tough-terrain activities.
Company chief executive Hakob Harutyunyan aims to make the International Off-Road Day a regular event in the UAE’s motorsport calendar.
The firm’s main business revolves around supplying modifications for Jeeps, geared to providing souped-up performance as well as personalised stylings, both inside and out.
The Emirates’ love affair with tearing around the desert dates back to the 1950s, when the first Land Rovers and Toyota Land Cruisers arrived.
The choice of vehicles is wider now, and OffRoad Zone’s experiences feature modern Jeeps, with a distinct leaning towards the US manufacturer’s Wrangler models.
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Lexus LX700h specs
Engine: 3.4-litre twin-turbo V6 plus supplementary electric motor
Power: 464hp at 5,200rpm
Torque: 790Nm from 2,000-3,600rpm
Transmission: 10-speed auto
Fuel consumption: 11.7L/100km
On sale: Now
Price: From Dh590,000
How to register as a donor
1) Organ donors can register on the Hayat app, run by the Ministry of Health and Prevention
2) There are about 11,000 patients in the country in need of organ transplants
3) People must be over 21. Emiratis and residents can register.
4) The campaign uses the hashtag #donate_hope
The specs
Engine: 3.9-litre twin-turbo V8
Transmission: seven-speed
Power: 620bhp
Torque: 760Nm
Price: Dh898,000
On sale: now
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Score
Third Test, Day 1
New Zealand 229-7 (90 ov)
Pakistan
New Zealand won the toss and elected to bat