Amman shoemaker stays one step ahead in mass-market era


Khaled Yacoub Oweis
  • English
  • Arabic

A cognac-coloured pair of women's flat shoes sits in Ahmad Sharab's workshop in Amman, waiting to be collected by the customer.

The size 37 leather-soled pair were custom-made for a walk-in customer from Europe, says Mr Sharab, who has been making shoes for the past five decades.

"The lady came in asking about a men's shoe in the vetrina [display window]. So I made a women's version for her."

Mr Sharab's tightly packed shop is one of the last vestiges of an era when local craftsmen in Jordan and other countries in the Middle East thrived, before the advent of retail chains and mass imports.

The shoes for his European customer, crafted from Spanish calf leather and fixed with an Italian buckle, cost $49 — nearly five times as much as a mass-produced pair imported from China or Turkey.

"I don't think it is a lot of money for the quality," he says.

The display window at shoemaker Ahmad Sharab's shop in Amman. Khaled Yacoub Oweis / The National
The display window at shoemaker Ahmad Sharab's shop in Amman. Khaled Yacoub Oweis / The National

Mr Sharab has managed to stay in business despite the cheap imports that undermined domestic manufacturing in the 1980s. His regular customers come from trading and mostly middle-class families who knew him when he had a workshop in downtown Amman. Back then, the affluent bought mostly Italian or Lebanese shoes, and members of the middle class could still afford made-to-measure shoes.

In the past three decades, Mr Sharab's business has been augmented by Iraqis who moved to Jordan after the Gulf War, and after the US-led invasion of Iraq.

He says his Iraqi customers tend not to like laces, and they appreciate well-made shoes.

"Many times they bring me pictures of shoes from the internet and ask me to replicate them," he says.

His business has received a boost from tourists from Europe over the past year, after Ryanair and other low-cost airlines started flying to Amman more frequently.

Italian tourists are fond of black desert boots with thick, stitched rubber soles, he says. They sometimes order the $90 boots to be shipped to Italy, since it takes several days to make a pair.

He can line the boots with wool felt, but he advises customers against it because bare leather handles sweat better, he says.

Sometimes, he embosses his shoes using an Italian tool that cost him $350.

"Bespoke shoes are too expensive in Italy," Mr Sharab says.

I insist on taking a picture with my foreign customers, so they can show their friends a Jordanian craftsman
Ahmad Sharab,
shoemaker

"I insist on taking a picture with my foreign customers, so they can show their friends a Jordanian craftsman."

Besides shoes, his shop is filled with slippers, women's purses and leather bags that he makes.

A gaunt man, now in his late 60s, Mr Sharab works on an old table that has an old Singer sewing machine on it. Next to him is a tiny Emerson black-and-white TV from the 1980s, which still works. He occasionally takes a break for a cigarette and a chat with a retired childhood friend who frequents the shop.

Mr Sharab started learning his craft as a teenager in the 1960s, when his father sent him to apprentice at a workshop owned by his uncle, Omar, in downtown Amman.

"There were hundreds of such workshops in Jordan. Many customers wanted made-to-measure shoes," he says.

His uncle Omar learnt his craft in Beirut, which was the centre for the manufacture of high-end shoes in the Arab Middle East during the 1960s and 1970s.

"Lebanese manufacturing and raw materials were as good as the Italians. Then came the civil war," Mr Sharab says.

Ahmad Sharab stands in the doorway of his shop in Amman. Khaled Yacoub / The National
Ahmad Sharab stands in the doorway of his shop in Amman. Khaled Yacoub / The National

Like many Jordanians who played a major role in the kingdom's economy after independence in 1946, Mr Sharab is of Palestinian origin. His father Khalil, a builder, fled to Jordan with his family when Israel was created in 1948. They lived in Amman's old Jabal Al Jofah district, a short walk from the famed Roman theatre downtown.

The family came from the coastal town of Yafa (Jaffa), one of the most beautiful spots in Palestine.

"Yafa was gone but I still enjoyed going as a child to Palestine, until 1967," he said, referring to the year Israel captured the whole of historic Palestine.

After working for his uncle, Mr Sharab learnt shoe design at the shop of Victor Habra, another Palestinian, and opened his own workshop downtown, on Basman Street, where most shoe shops were at the time.

He employed 20 workers and used to supply retail shops with hundreds of shoes a week, aside from his made-to-measure output.

After Basman and the rest of the downtown area became derelict as the infrastructure deteriorated, the shoe shops and other businesses moved to newer parts in west Amman.

By the end of the 1980s, the Jordanian economy had partly collapsed and the dinar lost more than half of its value, further depressing the market for bespoke shoes.

Mr Sharab moved to his current location, a small shop on Othman bin Affan street in Jabal Amman, a relatively more upmarket area adjacent to downtown, in 2000.

Many times he turns away customers because there are no workers to help him. His two sons and two daughters did not take up his craft.

"There are perhaps five people still in the profession in Jordan," he says. "I don’t think it will continue in the country after us."

COMPANY PROFILE

Name: Qyubic
Started: October 2023
Founder: Namrata Raina
Based: Dubai
Sector: E-commerce
Current number of staff: 10
Investment stage: Pre-seed
Initial investment: Undisclosed 

UAE currency: the story behind the money in your pockets
Key facilities
  • Olympic-size swimming pool with a split bulkhead for multi-use configurations, including water polo and 50m/25m training lanes
  • Premier League-standard football pitch
  • 400m Olympic running track
  • NBA-spec basketball court with auditorium
  • 600-seat auditorium
  • Spaces for historical and cultural exploration
  • An elevated football field that doubles as a helipad
  • Specialist robotics and science laboratories
  • AR and VR-enabled learning centres
  • Disruption Lab and Research Centre for developing entrepreneurial skills
Episode list:

Ep1: A recovery like no other- the unevenness of the economic recovery 

Ep2: PCR and jobs - the future of work - new trends and challenges 

Ep3: The recovery and global trade disruptions - globalisation post-pandemic 

Ep4: Inflation- services and goods - debt risks 

Ep5: Travel and tourism 

Getting there

The flights

Flydubai operates up to seven flights a week to Helsinki. Return fares to Helsinki from Dubai start from Dh1,545 in Economy and Dh7,560 in Business Class.

The stay

Golden Crown Igloos in Levi offer stays from Dh1,215 per person per night for a superior igloo; www.leviniglut.net 

Panorama Hotel in Levi is conveniently located at the top of Levi fell, a short walk from the gondola. Stays start from Dh292 per night based on two people sharing; www. golevi.fi/en/accommodation/hotel-levi-panorama

Arctic Treehouse Hotel in Rovaniemi offers stays from Dh1,379 per night based on two people sharing; www.arctictreehousehotel.com

How to donate

Send “thenational” to the following numbers or call the hotline on: 0502955999
2289 – Dh10
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CREW
%3Cp%3E%3Cstrong%3EDirector%3A%20%3C%2Fstrong%3ERajesh%20A%20Krishnan%3C%2Fp%3E%0A%3Cp%3E%3Cstrong%3EStarring%3A%20%3C%2Fstrong%3ETabu%2C%20Kareena%20Kapoor%20Khan%2C%20Kriti%20Sanon%26nbsp%3B%3C%2Fp%3E%0A%3Cp%3E%3Cstrong%3ERating%3A%3C%2Fstrong%3E%203.5%2F5%3C%2Fp%3E%0A
Diriyah%20project%20at%20a%20glance
%3Cp%3E-%20Diriyah%E2%80%99s%201.9km%20King%20Salman%20Boulevard%2C%20a%20Parisian%20Champs-Elysees-inspired%20avenue%2C%20is%20scheduled%20for%20completion%20in%202028%3Cbr%3E-%20The%20Royal%20Diriyah%20Opera%20House%20is%20expected%20to%20be%20completed%20in%20four%20years%3Cbr%3E-%20Diriyah%E2%80%99s%20first%20of%2042%20hotels%2C%20the%20Bab%20Samhan%20hotel%2C%20will%20open%20in%20the%20first%20quarter%20of%202024%3Cbr%3E-%20On%20completion%20in%202030%2C%20the%20Diriyah%20project%20is%20forecast%20to%20accommodate%20more%20than%20100%2C000%20people%3Cbr%3E-%20The%20%2463.2%20billion%20Diriyah%20project%20will%20contribute%20%247.2%20billion%20to%20the%20kingdom%E2%80%99s%20GDP%3Cbr%3E-%20It%20will%20create%20more%20than%20178%2C000%20jobs%20and%20aims%20to%20attract%20more%20than%2050%20million%20visits%20a%20year%3Cbr%3E-%20About%202%2C000%20people%20work%20for%20the%20Diriyah%20Company%2C%20with%20more%20than%2086%20per%20cent%20being%20Saudi%20citizens%3Cbr%3E%3C%2Fp%3E%0A
Scores in brief:

Boost Defenders 205-5 in 20 overs
(Colin Ingram 84 not out, Cameron Delport 36, William Somerville 2-28)
bt Auckland Aces 170 for 5 in 20 overs
(Rob O’Donnell 67 not out, Kyle Abbott 3-21).

Defence review at a glance

• Increase defence spending to 2.5% of GDP by 2027 but given “turbulent times it may be necessary to go faster”

• Prioritise a shift towards working with AI and autonomous systems

• Invest in the resilience of military space systems.

• Number of active reserves should be increased by 20%

• More F-35 fighter jets required in the next decade

• New “hybrid Navy” with AUKUS submarines and autonomous vessels

MOUNTAINHEAD REVIEW

Starring: Ramy Youssef, Steve Carell, Jason Schwartzman

Director: Jesse Armstrong

Rating: 3.5/5

Updated: February 23, 2023, 9:03 AM`