British inventor James Dyson has created almost as many misses as he has hits. AFP
British inventor James Dyson has created almost as many misses as he has hits. AFP
British inventor James Dyson has created almost as many misses as he has hits. AFP
British inventor James Dyson has created almost as many misses as he has hits. AFP

Sir James Dyson on why failure is the cornerstone of success


Saeed Saeed
  • English
  • Arabic

Keith Richards once described music as being similar to air. While the Rolling Stones guitarist meant it as a figurative statement of devotion to his chosen art form, one of the great inventors of modern times has taken this literally.

Last month, the UK company Dyson, founded by British engineer Sir James Dyson, announced its entry in the headphones market. The Dyson Zone, which will be released this year, is described as a set of noise-cancelling over-ear headphones that deliver high-fidelity sound, while simultaneously pumping purified air into your nose and mouth.

If this sounds like something out of a sci-fi film, then you wouldn't be far off. The National experienced those futuristic vibes when the product was exclusively displayed at the Palais De Tokyo in Paris on Monday. Although we were able only to gawk at the products, not wear them.

Dyson Zone will be released in select markets in 2023. Photo: Dyson
Dyson Zone will be released in select markets in 2023. Photo: Dyson

They look hefty, but staff assure us that's because they're designed to distribute the load "over the sides of the head", in a method similar to a horse saddle.

The cushions look flatter and angled in line with the contours of the ear for extra comfort, while the noise cancellation feature is also touted as being able to reduce volume by up to 40 decibels.

These elements discerning audiophiles will undoubtedly investigate next year, but they may pause when encountering the key feature: a non-contact visor that pumps clean air to the nose and mouth courtesy of compressors built into each ear cup.

This exists simply so customers can breathe cleaner air, Dyson says. We ask him if it's in response to the pandemic, but he says development began years before Covid-19 entered our lives.

The overall look of the product — the colour scheme of the displayed product is blue and copper — resembles something straight out of a cyberpunk comic.

And while the official price tag has yet to be revealed, it will follow most Dyson products at being at the top end of the scale.

And that’s nothing to apologise for, Dyson says during a career retrospective called A Life After Art School. The value reflects the six years of development and 500 prototypes it's taken to come up with the final product.

He says it's the price of "being innovative", particularly because there are "huge" upfront costs. "Inevitably, it’s going to be expensive."

The hits and misses

The technology for the Dyson Zone was initially developed for Dyson’s failed electric car venture, which had reportedly lost more than half a billion dollars before the plug was pulled in 2019.

Where such an eye-watering amount could have curbed his ambitions, Dyson, 75, and his team powered on.

The road to his estimated $7.7 billion fortune has long featured prolonged setbacks and mastering the art of making disparate connections.

James Dyson demonstrates his latest hoovering invention in London in 2005. Getty Images
James Dyson demonstrates his latest hoovering invention in London in 2005. Getty Images

It all started in 1978 when his own vacuum cleaner was not doing what it was supposed to do. Taking a cue from the industrial cyclone tower he designed for his UK factory — one where a centrifugal force was created to separate paint particles from the air — the fledgling engineer applied the same principle in creating the world's first bagless vacuum cleaner.

He says the five-year research and development process nearly made him broke, with 5,127 prototypes created until he hit pay dirt.

The technology was sold to a Japanese company, after a series of “all night meetings”, which went on to brand it The G Force.

"It was named by a magazine as one of the designs of the decade, next to the Sex Pistols and the Pompidou Centre," Dyson says wryly. "After that I did my own licensing and technology and released my first vacuum cleaner, the DC1, in 1993.”

While Dyson vacuum cleaners have become a household name, there are plenty of products that haven't been quite as successful.

Consigned to the scrap heap in 2000 was a short-lived robotic vacuum cleaner. "It had 120 sensors and it had about 18 battery cells," Dyson says. "I realised that no one would buy it because it was too expensive."

The experience did trigger some soul searching, however, into the effective role robotics could play in our everyday life.

"I realised the future of robotics is vision systems. It is about being able to see, film and interpret what it is seeing."

This sowed the seeds for the Dyson 360 Heurist, a more refined take on the original robot vacuum cleaner that, through artificial intelligence, knows the contours of your home and cleans up on instruction.

Improving 'prosaic, boring and even nasty products'

Dyson has since become known for items other than vacuum cleaners, from cord-free hair straighteners to high-velocity fans, but Dyson is aware his sprawling empire has been built on the back of products that perhaps won't get people's blood pumping.

“I have never been attracted to glamorous products. I like the more prosaic, boring and even nasty products, like vacuum cleaners, and try to make them interesting and beautiful,” he says.

“I am sort of perverse in that way. I like taking on things that are not attractive and making them work better.”

It is a philosophy Dyson wants to leave as his legacy.

This is encapsulated in his 2021 memoir, Invention: A Life, in which he comes across as more fond of his failures than successes.

The biggest career setback, he says, came early on, when he was a minority shareholder in a company, leaving him creatively bereft. It's why he decided to launch Dyson and keep it as a family business.

It's also partly why he backed the UK decision to leave the European Union in 2020.

“On principle, it’s like companies. If you are taken over by another company, then you lose your individuality and ability to choose your own direction. So, for me, Brexit was about sovereignty and being able to decide our own course of action.

“As a small business owner, I must feel like that. I don’t want to feel part of a conglomerate. It is as simple as that ... it’s a psychological benefit.”

Dyson is now passing his knowledge on to future generations, because he wants to foster greater confidence in dealing with uncertainty. He's set up a series education facilities, such as London’s Dyson School of Design Engineering and The Dyson Building campuses in London Royal College of Art, which all revolve around the Steam syllabus of science, technology, engineering, the arts and mathematics.

“We recruit engineers because they love to change things and that’s their life ambition,” he says.

“I have also found that work experience doesn’t always help. What we need is people who need to be pioneers and not afraid to learn every day and young people I find are not scared of doing that."

Households of the future

When it comes to envisioning the household decades from now, Dyson is unsurprisingly reticent. He says an ill-judged answer could come precariously close to giving away company secrets.

"Robotics is something we are working on," he says, cryptically.

"Tidying up after children is a real chore. Clearing up after dogs and all kinds of things. Home help is becoming really important.”

One thing he is clear about, however, is that the investments and failures will keep racking up.

"You just have to accept that it's all a big risk and that you are going to be wrong sometimes," he says.

"If it always works, life will be too easy. It's all part of the thrill of it, it is a productive form of gambling that creates jobs and wealth."

Whether the Dyson Zone is one of those hits or misses, remains to be seen.

World Cup warm-up fixtures

Friday, May 24:

  • Pakistan v Afghanistan (Bristol)
  • Sri Lanka v South Africa (Cardiff)

Saturday, May 25

  • England v Australia (Southampton)
  • India v New Zealand (The Oval, London)

Sunday, May 26

  • South Africa v West Indies (Bristol)
  • Pakistan v Bangladesh (Cardiff)

Monday, May 27

  • Australia v Sri Lanka (Southampton)
  • England v Afghanistan (The Oval, London)

Tuesday, May 28

  • West Indies v New Zealand (Bristol)
  • Bangladesh v India (Cardiff)
THE LOWDOWN

Photograph

Rating: 4/5

Produced by: Poetic License Motion Pictures; RSVP Movies

Director: Ritesh Batra

Cast: Nawazuddin Siddiqui, Sanya Malhotra, Farrukh Jaffar, Deepak Chauhan, Vijay Raaz

Benefits of first-time home buyers' scheme
  • Priority access to new homes from participating developers
  • Discounts on sales price of off-plan units
  • Flexible payment plans from developers
  • Mortgages with better interest rates, faster approval times and reduced fees
  • DLD registration fee can be paid through banks or credit cards at zero interest rates
Milestones on the road to union

1970

October 26: Bahrain withdraws from a proposal to create a federation of nine with the seven Trucial States and Qatar. 

December: Ahmed Al Suwaidi visits New York to discuss potential UN membership.

1971

March 1:  Alex Douglas Hume, Conservative foreign secretary confirms that Britain will leave the Gulf and “strongly supports” the creation of a Union of Arab Emirates.

July 12: Historic meeting at which Sheikh Zayed and Sheikh Rashid make a binding agreement to create what will become the UAE.

July 18: It is announced that the UAE will be formed from six emirates, with a proposed constitution signed. RAK is not yet part of the agreement.

August 6:  The fifth anniversary of Sheikh Zayed becoming Ruler of Abu Dhabi, with official celebrations deferred until later in the year.

August 15: Bahrain becomes independent.

September 3: Qatar becomes independent.

November 23-25: Meeting with Sheikh Zayed and Sheikh Rashid and senior British officials to fix December 2 as date of creation of the UAE.

November 29:  At 5.30pm Iranian forces seize the Greater and Lesser Tunbs by force.

November 30: Despite  a power sharing agreement, Tehran takes full control of Abu Musa. 

November 31: UK officials visit all six participating Emirates to formally end the Trucial States treaties

December 2: 11am, Dubai. New Supreme Council formally elects Sheikh Zayed as President. Treaty of Friendship signed with the UK. 11.30am. Flag raising ceremony at Union House and Al Manhal Palace in Abu Dhabi witnessed by Sheikh Khalifa, then Crown Prince of Abu Dhabi.

December 6: Arab League formally admits the UAE. The first British Ambassador presents his credentials to Sheikh Zayed.

December 9: UAE joins the United Nations.

Voy!%20Voy!%20Voy!
%3Cp%3E%3Cstrong%3EDirector%3A%3C%2Fstrong%3E%20Omar%20Hilal%3Cbr%3E%3Cstrong%3EStars%3A%3C%2Fstrong%3E%20Muhammad%20Farrag%2C%20Bayoumi%20Fouad%2C%20Nelly%20Karim%3Cbr%3E%3Cstrong%3ERating%3A%3C%2Fstrong%3E%204%2F5%3C%2Fp%3E%0A

Crazy Rich Asians

Director: Jon M Chu

Starring: Constance Wu, Henry Golding, Michelle Yeon, Gemma Chan

Four stars

What the law says

Micro-retirement is not a recognised concept or employment status under Federal Decree Law No. 33 of 2021 on the Regulation of Labour Relations (as amended) (UAE Labour Law). As such, it reflects a voluntary work-life balance practice, rather than a recognised legal employment category, according to Dilini Loku, senior associate for law firm Gateley Middle East.

“Some companies may offer formal sabbatical policies or career break programmes; however, beyond such arrangements, there is no automatic right or statutory entitlement to extended breaks,” she explains.

“Any leave taken beyond statutory entitlements, such as annual leave, is typically regarded as unpaid leave in accordance with Article 33 of the UAE Labour Law. While employees may legally take unpaid leave, such requests are subject to the employer’s discretion and require approval.”

If an employee resigns to pursue micro-retirement, the employment contract is terminated, and the employer is under no legal obligation to rehire the employee in the future unless specific contractual agreements are in place (such as return-to-work arrangements), which are generally uncommon, Ms Loku adds.

F1 The Movie

Starring: Brad Pitt, Damson Idris, Kerry Condon, Javier Bardem

Director: Joseph Kosinski

Rating: 4/5

Top 5 concerns globally:

1. Unemployment

2. Spread of infectious diseases

3. Fiscal crises

4. Cyber attacks

5. Profound social instability

Top 5 concerns in the Mena region

1. Energy price shock

2. Fiscal crises

3. Spread of infectious diseases

4. Unmanageable inflation

5. Cyber attacks

Source: World Economic Foundation

Profile

Company: Justmop.com

Date started: December 2015

Founders: Kerem Kuyucu and Cagatay Ozcan

Sector: Technology and home services

Based: Jumeirah Lake Towers, Dubai

Size: 55 employees and 100,000 cleaning requests a month

Funding:  The company’s investors include Collective Spark, Faith Capital Holding, Oak Capital, VentureFriends, and 500 Startups. 

Dhadak

Director: Shashank Khaitan

Starring: Janhvi Kapoor, Ishaan Khattar, Ashutosh Rana

Stars: 3

Results:

5pm: Conditions (PA) Dh80,000 1,400m | Winner: AF Tahoonah, Richard Mullen (jockey), Ernst Oertel (trainer)

5.30pm: Handicap (TB) Dh90,000 1,400m | Winner: Ajwad, Gerald Avranche, Rashed Bouresly

6pm: Maiden (PA) Dh80,000 1,600m | Winner: RB Lam Tara, Fabrice Veron, Eric Lemartinel

6.30pm: Handicap (PA) Dh80,000 1,600m | Winner: Duc De Faust, Szczepan Mazur, Younis Al Kalbani

7pm: Wathba Stallions Cup (PA) Dh70,000 2,200m | Winner: Shareef KB, Fabrice Veron, Ernst Oertel

7.30pm: Handicap (PA) Dh90,000 1,500m | Winner: Bainoona, Pat Cosgrave, Eric Lemartinel

GAC GS8 Specs

Engine: 2.0-litre 4cyl turbo

Power: 248hp at 5,200rpm

Torque: 400Nm at 1,750-4,000rpm

Transmission: 8-speed auto

Fuel consumption: 9.1L/100km

On sale: Now

Price: From Dh149,900

1,000 Books to Read Before You Die: A Life-Changing List
James Mustich, Workman

Dhahdak 2

Director: Shazia Iqbal

Stars: Siddhant Chaturvedi, Triptii Dimri 

Rating: 1/5

500 People from Gaza enter France

115 Special programme for artists

25   Evacuation of injured and sick

The specs

Engine: 2.0-litre 4cyl turbo

Power: 261hp at 5,500rpm

Torque: 405Nm at 1,750-3,500rpm

Transmission: 9-speed auto

Fuel consumption: 6.9L/100km

On sale: Now

Price: From Dh117,059

Jetour T1 specs

Engine: 2-litre turbocharged

Power: 254hp

Torque: 390Nm

Price: From Dh126,000

Available: Now

UAE%20athletes%20heading%20to%20Paris%202024
%3Cp%3E%3Cstrong%3EEquestrian%3Cbr%3E%3C%2Fstrong%3EAbdullah%20Humaid%20Al%20Muhairi%2C%20Abdullah%20Al%20Marri%2C%20Omar%20Al%20Marzooqi%2C%20Salem%20Al%20Suwaidi%2C%20and%20Ali%20Al%20Karbi%20(four%20to%20be%20selected).%3C%2Fp%3E%0A%3Cp%3E%3Cstrong%3E%3Cbr%3EJudo%3Cbr%3E%3C%2Fstrong%3EMen%3A%20Narmandakh%20Bayanmunkh%20(66kg)%2C%20Nugzari%20Tatalashvili%20(81kg)%2C%20Aram%20Grigorian%20(90kg)%2C%20Dzhafar%20Kostoev%20(100kg)%2C%20Magomedomar%20Magomedomarov%20(%2B100kg)%3B%20women's%20Khorloodoi%20Bishrelt%20(52kg).%3C%2Fp%3E%0A%3Cp%3E%3Cstrong%3E%3Cbr%3ECycling%3Cbr%3E%3C%2Fstrong%3ESafia%20Al%20Sayegh%20(women's%20road%20race).%3Cstrong%3E%3Cbr%3E%3C%2Fstrong%3E%3C%2Fp%3E%0A%3Cp%3E%3Cstrong%3ESwimming%3Cbr%3E%3C%2Fstrong%3EMen%3A%20Yousef%20Rashid%20Al%20Matroushi%20(100m%20freestyle)%3B%20women%3A%20Maha%20Abdullah%20Al%20Shehi%20(200m%20freestyle).%3Cstrong%3E%3Cbr%3E%3C%2Fstrong%3E%3C%2Fp%3E%0A%3Cp%3E%3Cstrong%3EAthletics%3Cbr%3E%3C%2Fstrong%3EMaryam%20Mohammed%20Al%20Farsi%20(women's%20100%20metres).%3C%2Fp%3E%0A
Heavily-sugared soft drinks slip through the tax net

Some popular drinks with high levels of sugar and caffeine have slipped through the fizz drink tax loophole, as they are not carbonated or classed as an energy drink.

Arizona Iced Tea with lemon is one of those beverages, with one 240 millilitre serving offering up 23 grams of sugar - about six teaspoons.

A 680ml can of Arizona Iced Tea costs just Dh6.

Most sports drinks sold in supermarkets were found to contain, on average, five teaspoons of sugar in a 500ml bottle.

Fight card

Preliminaries:

Nouredine Samir (UAE) v Sheroz Kholmirzav (UZB); Lucas Porst (SWE) v Ellis Barboza (GBR); Mouhmad Amine Alharar (MAR) v Mohammed Mardi (UAE); Ibrahim Bilal (UAE) v Spyro Besiri (GRE); Aslamjan Ortikov (UZB) v Joshua Ridgwell (GBR)

Main card:

Carlos Prates (BRA) v Dmitry Valent (BLR); Bobirjon Tagiev (UZB) v Valentin Thibaut (FRA); Arthur Meyer (FRA) v Hicham Moujtahid (BEL); Ines Es Salehy (BEL) v Myriame Djedidi (FRA); Craig Coakley (IRE) v Deniz Demirkapu (TUR); Artem Avanesov (ARM) v Badreddine Attif (MAR); Abdulvosid Buranov (RUS) v Akram Hamidi (FRA)

Title card:

Intercontinental Lightweight: Ilyass Habibali (UAE) v Angel Marquez (ESP)

Intercontinental Middleweight: Amine El Moatassime (UAE) v Francesco Iadanza (ITA)

Asian Featherweight: Zakaria El Jamari (UAE) v Phillip Delarmino (PHI)

UAE squad to face Ireland

Ahmed Raza (captain), Chirag Suri (vice-captain), Rohan Mustafa, Mohammed Usman, Mohammed Boota, Zahoor Khan, Junaid Siddique, Waheed Ahmad, Zawar Farid, CP Rizwaan, Aryan Lakra, Karthik Meiyappan, Alishan Sharafu, Basil Hameed, Kashif Daud, Adithya Shetty, Vriitya Aravind

Tips to stay safe during hot weather
  • Stay hydrated: Drink plenty of fluids, especially water. Avoid alcohol and caffeine, which can increase dehydration.
  • Seek cool environments: Use air conditioning, fans, or visit community spaces with climate control.
  • Limit outdoor activities: Avoid strenuous activity during peak heat. If outside, seek shade and wear a wide-brimmed hat.
  • Dress appropriately: Wear lightweight, loose and light-coloured clothing to facilitate heat loss.
  • Check on vulnerable people: Regularly check in on elderly neighbours, young children and those with health conditions.
  • Home adaptations: Use blinds or curtains to block sunlight, avoid using ovens or stoves, and ventilate living spaces during cooler hours.
  • Recognise heat illness: Learn the signs of heat exhaustion and heat stroke (dizziness, confusion, rapid pulse, nausea), and seek medical attention if symptoms occur.
Gothia Cup 2025

4,872 matches 

1,942 teams

116 pitches

76 nations

26 UAE teams

15 Lebanese teams

2 Kuwaiti teams

Sheer grandeur

The Owo building is 14 storeys high, seven of which are below ground, with the 30,000 square feet of amenities located subterranean, including a 16-seat private cinema, seven lounges, a gym, games room, treatment suites and bicycle storage.

A clear distinction between the residences and the Raffles hotel with the amenities operated separately.

Our legal consultant

Name: Hassan Mohsen Elhais

Position: legal consultant with Al Rowaad Advocates and Legal Consultants.

The specs

Engine: Dual 180kW and 300kW front and rear motors

Power: 480kW

Torque: 850Nm

Transmission: Single-speed automatic

Price: From Dh359,900 ($98,000)

On sale: Now

Company%20profile
%3Cp%3E%3Cstrong%3ECompany%20name%3A%3C%2Fstrong%3E%20Fasset%0D%3Cbr%3E%3Cstrong%3EStarted%3A%20%3C%2Fstrong%3E2019%0D%3Cbr%3E%3Cstrong%3EFounders%3A%3C%2Fstrong%3E%20Mohammad%20Raafi%20Hossain%2C%20Daniel%20Ahmed%0D%3Cbr%3E%3Cstrong%3EBased%3A%3C%2Fstrong%3E%20Dubai%0D%3Cbr%3E%3Cstrong%3ESector%3A%20%3C%2Fstrong%3EFinTech%0D%3Cbr%3E%3Cstrong%3EInitial%20investment%3A%3C%2Fstrong%3E%20%242.45%20million%0D%3Cbr%3E%3Cstrong%3ECurrent%20number%20of%20staff%3A%3C%2Fstrong%3E%2086%0D%3Cbr%3E%3Cstrong%3EInvestment%20stage%3A%3C%2Fstrong%3E%20Pre-series%20B%0D%3Cbr%3E%3Cstrong%3EInvestors%3A%3C%2Fstrong%3E%20Investcorp%2C%20Liberty%20City%20Ventures%2C%20Fatima%20Gobi%20Ventures%2C%20Primal%20Capital%2C%20Wealthwell%20Ventures%2C%20FHS%20Capital%2C%20VN2%20Capital%2C%20local%20family%20offices%3C%2Fp%3E%0A
Updated: February 10, 2023, 6:02 PM`