Magrudy's flagship shop in Jumeirah, Dubai in 1979. Photo: Magrudy's
Magrudy's flagship shop in Jumeirah, Dubai in 1979. Photo: Magrudy's
Magrudy's flagship shop in Jumeirah, Dubai in 1979. Photo: Magrudy's
Magrudy's flagship shop in Jumeirah, Dubai in 1979. Photo: Magrudy's

Timeframe: how Magrudy's bookstore put the UAE on the literary map nearly 50 years ago


Saeed Saeed
  • English
  • Arabic

There was a celebration this week for a UAE cultural institution.

Magrudy's, a home-grown brand now synonymous with children’s literature and educational toys, marked its 47th anniversary on Wednesday in a typically low-key manner at its branch in Jumeirah.

Milling with the crowd was co-founder Isobel Abulhoul, who exchanged recollections and reflections of a humble shop that grew into a market leader, and in the process helped place the UAE on the global literary map.

In Magrudy's was where some of the country's first book groups were formed and where the earliest batch of international authors were invited for readings and discussions, including celebrated Brazilian author Paulo Coelho in 2005.

With the Abu Dhabi and Sharjah International Book fairs — launching in 1981 and 1982 respectively — mostly focusing on trade at the time, it was the author sessions and meet and greets at Magrudy’s that sowed the seeds of what would become the Emirates Airline Festival of Literature.

Magrudy's book shop in Jumeirah in the mid 1980s. Photo: Magrudy's
Magrudy's book shop in Jumeirah in the mid 1980s. Photo: Magrudy's

Then again, these pioneering achievements were a far cry from what Abulhoul initially envisioned.

In a previous interview with The National, she described opening Magrudy’s first shop on the Dubai-Sharjah Road in 1975 as a necessity, after co-founding Dubai’s Al Ittihad Private School that same year.

“I had absolutely no retail experience,” she says.

“I wasn't even thinking about that. By the time we launched the school I had two young children, so education was very much on my mind.

“And once we opened the school I started thinking about how we needed a place where families can get books and educational toys, so we then set up Magrudy's.”

Abulhoul only has to close her eyes for images of the first Magrudy's store to come rushing back — but the brand eventually expanded to 15 locations, including in Abu Dhabi and Al Ain.

"There was plenty of space and lots [of items] at child's eye level. Around the walls, above the shelves, were big murals of cartoon types of creatures — whether they were alligators or bears — that formed a collage that everyone would enjoy," she says.

"It was full of the kind of toys that in 1975 were considered good toys — so, of course, we had Lego and Playmobil. We had a working steam engine paying credit to scientific ideas, lots of wooden toys, a rocking horse, lots of games such as Snakes and Ladders and chess.

“And that was just the beginning of the shop because in the back there were shelves of children's books, from the classics to ones selected from catalogues sent out by publishers."

Isobel Abulhoul, front, and Paulo Coelho, on her left, at Magrudy's, Ibn Battuta Mall in 2005. Photo: Magrudy's
Isobel Abulhoul, front, and Paulo Coelho, on her left, at Magrudy's, Ibn Battuta Mall in 2005. Photo: Magrudy's

It was Magrudy’s savvy selection of titles, ranging from bestsellers to non-fiction and instructional guides, that was also responsible for its renown.

The specialisation in children's literature and the family ethos made Magrudy’s the first UAE book chain to bring JK Rowling’s 1997 debut Harry Potter and the Philosopher's Stone to the country.

“I knew this was the beginning of some kind of phenomenon when two of my children found this book while we were on holiday in Cambridge. They were so entranced with it, I had to buy them a separate copy each because they couldn't share it,” she said.

“When I came back to Dubai I immediately imported more copies to the stores and we went on to eventually sell something like 5,000 copies of it. We kept ordering the books to meet the demand.”

Magrudy's co-founder Isobel Abulhoul reads a story o children at the BurJuman branch in 1990. Photo: Magrudy's
Magrudy's co-founder Isobel Abulhoul reads a story o children at the BurJuman branch in 1990. Photo: Magrudy's

While Magrudy’s continues to stock literary blockbusters, it is in education where it arguably makes its biggest impact.

The brand expansion includes two campus bookstores, one at NYU Abu Dhabi and another at Khalifa University Abu Dhabi.

Interactions with these students, and the adults who as children grew up visiting this Aladdin’s cave of imagination over the past four decades, give Abulhoul the biggest satisfaction.

“Nothing is better than meeting customers who visited us as children with their families decades ago,” she says.

“They now bring their own children to enjoy what we have to offer.”

Scroll through the gallery below to see photos from the 2022 Emirates Airlines Festival of Literature

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• Scientists estimate there could be as many as 3 million fungal species globally
• Only about 160,000 have been officially described leaving around 90% undiscovered
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PROFILE OF INVYGO

Started: 2018

Founders: Eslam Hussein and Pulkit Ganjoo

Based: Dubai

Sector: Transport

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Investment: $1,275,000

Investors: Class 5 Global, Equitrust, Gulf Islamic Investments, Kairos K50 and William Zeqiri

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Zakat: an Arabic word meaning ‘to cleanse’ or ‘purification’.

Nisab: the minimum amount that a Muslim must have before being obliged to pay zakat. Traditionally, the nisab threshold was 87.48 grams of gold, or 612.36 grams of silver. The monetary value of the nisab therefore varies by current prices and currencies.

Zakat Al Mal: the ‘cleansing’ of wealth, as one of the five pillars of Islam; a spiritual duty for all Muslims meeting the ‘nisab’ wealth criteria in a lunar year, to pay 2.5 per cent of their wealth in alms to the deserving and needy.

Zakat Al Fitr: a donation to charity given during Ramadan, before Eid Al Fitr, in the form of food. Every adult Muslim who possesses food in excess of the needs of themselves and their family must pay two qadahs (an old measure just over 2 kilograms) of flour, wheat, barley or rice from each person in a household, as a minimum.

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Australia tour of Pakistan

March 4-8: First Test, Rawalpindi  

March 12-16: Second Test, Karachi 

March 21-25: Third Test, Lahore

March 29: First ODI, Rawalpindi

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April 2: Third ODI, Rawalpindi

April 5: T20I, Rawalpindi

Electoral College Victory

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Popular Vote Tally

The count is ongoing, but Trump currently leads with nearly 51 per cent of the popular vote to Harris’s 47.6 per cent. Trump has over 72.2 million votes, while Harris trails with approximately 67.4 million.

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Steel company Evraz drops more than 10 per cent in trading after UK officials said it was potentially supplying the Russian military.

Sale of Chelsea Football Club is now impossible.

MATCH INFO

What: 2006 World Cup quarter-final
When: July 1
Where: Gelsenkirchen Stadium, Gelsenkirchen, Germany

Result:
England 0 Portugal 0
(Portugal win 3-1 on penalties)

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Bob Honey Who Just Do Stuff
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Simon & Schuster

Dubai Rugby Sevens, December 5 -7

World Sevens Series Pools

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Chancellor Rachel Reeves set markets on edge as she appeared visibly distraught in parliament on Wednesday. 

Legislative setbacks for the government have blown a new hole in the budgetary calculations at a time when the deficit is stubbornly large and the economy is struggling to grow. 

She appeared with Keir Starmer on Thursday and the pair embraced, but he had failed to give her his backing as she cried a day earlier.

A spokesman said her upset demeanour was due to a personal matter.

Some of Darwish's last words

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Aged just 11, Khulood Al Najjar’s daughter, Nora, bravely attempted to fight off Philip Spence. Her finger was injured when she put her hand in between the claw hammer and her mother’s head.

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Now aged 16, Nora has decided she wants to dedicate her career to helping other victims of crime.

“It was very horrible for her. She saw her mum, dying, just next to her eyes. But now she just wants to go forward,” said Khulood, speaking about how her eldest daughter was dealing with the trauma of the incident five years ago. “She is saying, 'mama, I want to be a lawyer, I want to help people achieve justice'.”

Khulood’s youngest daughter, Fatima, was seven at the time of the attack and attempted to help paramedics responding to the incident.

“Now she wants to be a maxillofacial doctor,” Khulood said. “She said to me ‘it is because a maxillofacial doctor returned your face, mama’. Now she wants to help people see themselves in the mirror again.”

Khulood’s son, Saeed, was nine in 2014 and slept through the attack. While he did not witness the trauma, this made it more difficult for him to understand what had happened. He has ambitions to become an engineer.

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While you're here
Company profile: buybackbazaar.com

Name: buybackbazaar.com

Started: January 2018

Founder(s): Pishu Ganglani and Ricky Husaini

Based: Dubai

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UAE currency: the story behind the money in your pockets
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Updated: November 19, 2022, 4:14 AM`