'Brotox': why more men are going for touch-ups and makeovers in Dubai's cosmetic clinics


Nick Webster
  • English
  • Arabic

More men are embracing cosmetic surgery and turning to facial injections to keep looking young.

Clinics that specialise in botulinum toxin — known as Botox — have said demand from men is now almost as high as from women.

The neurotoxic protein works by preventing the release of the neurotransmitter acetylcholine from nerve endings, causing flaccid paralysis.

Some clinics in Dubai even advertise the service as 'brotox', a term coined by lifestyle magazines.

When I started out in 1990 men accounted for 5-10 per cent of my clients. Now men make up 30 per cent of our client base
Dr Maurizio Viel,
London Centre for Aesthetic Surgery Gulf

Dr Maurizio Viel, a cosmetic surgeon at the London Centre for Aesthetic Surgery Gulf in Dubai Healthcare City, said demand for Botox from men had more than trebled.

“When I first started in 1990 in London, men accounted for around 5-10 per cent of my clients,” Dr Viel said.

“I moved to Dubai in 2008 and the numbers were already rising and now men make up at 30 per cent of our client base."

He runs the centre with his twin, Dr Robert Viel.

“It is a trend. Men look at how great their wives or girlfriends look and know it is safe," Dr Viel said.

“Women generally take better care of themselves here, and have a different lifestyle that is less gruelling so they have time for themselves in many cases.

“Now, more men are admitting among their Botox brothers that they are doing it, and that encourages other men to give it a go.”

Twin surgeons Dr Maurizio and Roberto Viel run the London Centre for Aesthetic Surgery Gulf, in Dubai. Anna Nielsen for The National
Twin surgeons Dr Maurizio and Roberto Viel run the London Centre for Aesthetic Surgery Gulf, in Dubai. Anna Nielsen for The National

According to the American Society of Plastic Surgeons, the neurotoxins used in the procedure typically take effect after about five days, but in some cases final results may not be apparent for up to 10 days after an injection.

To prepare for the treatment surgeons cleanse the area to be injected, then mark it with an eyeliner.

A numbing cream or ice pack can be used on the face before the desired muscles are injected.

Small bumps often appear at the injection site but these, along with mild bruising, usually disappear quickly ― after about 24-48 hours.

The effects usually last for between three and four months and typically cost from Dh1,500 per injection site.

Dr Viel said attitudes towards male cosmetic surgery had changed, with more pressure on men to look good.

“Twenty years ago if your dad had said he was going to moisturise his face you would have laughed at him, now everyone does it," he said.

“Men dyeing their hair was also stigmatised until quite recently, now it is normal.

“Men don’t want to transform, they just don’t want to age — we all want to look young for as long as possible.”

Most popular procedures

It is not only the desire to look good that motivates some men to choose Botox injections.

Some are turning to the toxin to relieve stress related issues like migraines or bruxism, a condition in which a person grinds, gnashes or clenches their teeth.

If severe enough, bruxism can lead to jaw disorders, headaches, damaged teeth and other problems.

As a treatment for bruxism, Botox works by freezing the masseter muscle responsible for jaw tension.

It relieves tension in facial muscles responsible for the paid and damage caused by the condition.

Dr Sanjay Parashar, a plastic surgeon at the Cocoona Centre of Aesthetic Transformation in Dubai, says some men are turning to Botox for stress relief. Pawan Singh / The National
Dr Sanjay Parashar, a plastic surgeon at the Cocoona Centre of Aesthetic Transformation in Dubai, says some men are turning to Botox for stress relief. Pawan Singh / The National

Dr Sanjay Parashar, a plastic surgeon at the Cocoona Centre of Aesthetic Transformation in Dubai, said the treatment was in demand.

“Men are under a lot of stress in this age, trying to balance work and families so these factors can develop into these kind of health problems,” he said.

“The most interesting trend in Botox is for migraine and tension headaches, particularly in men.

“We inject into the neck and shoulder muscles. It is also effective for those with bruxism.

"There are various stress factors or psychological pressures that cause these issues, so botulism can relax the muscles — it is a different use of Botox that we are finding more common for use in men.”

Other popular treatments requested by men include stem cell hair treatments for baldness, liposuction to remove fat from around the waist and flanks and male breast reductions.

“Men are a lot more open to explore the possibility of cosmetic surgery and discuss it with their friends,” said Dr Parashar.

“It is a trend we have seen steadily increase with demand for these kind of procedures.”

Neil Thomson – THE BIO

Family: I am happily married to my wife Liz and we have two children together.

Favourite music: Rock music. I started at a young age due to my father’s influence. He played in an Indian rock band The Flintstones who were once asked by Apple Records to fly over to England to perform there.

Favourite book: I constantly find myself reading The Bible.

Favourite film: The Greatest Showman.

Favourite holiday destination: I love visiting Melbourne as I have family there and it’s a wonderful place. New York at Christmas is also magical.

Favourite food: I went to boarding school so I like any cuisine really.

The years Ramadan fell in May

1987

1954

1921

1888

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MATCH INFO

Uefa Champions League final:

Who: Real Madrid v Liverpool
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UPI facts

More than 2.2 million Indian tourists arrived in UAE in 2023
More than 3.5 million Indians reside in UAE
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Indian residents in UAE can use their non-resident NRO and NRE accounts held in Indian banks linked to a UAE mobile number for UPI transactions

UAE currency: the story behind the money in your pockets
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The burning issue

The internal combustion engine is facing a watershed moment – major manufacturer Volvo is to stop producing petroleum-powered vehicles by 2021 and countries in Europe, including the UK, have vowed to ban their sale before 2040. The National takes a look at the story of one of the most successful technologies of the last 100 years and how it has impacted life in the UAE. 

Read part four: an affection for classic cars lives on

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Read part one: how cars came to the UAE

 

The five pillars of Islam
If you go

The flights

There are direct flights from Dubai to Sofia with FlyDubai (www.flydubai.com) and Wizz Air (www.wizzair.com), from Dh1,164 and Dh822 return including taxes, respectively.

The trip

Plovdiv is 150km from Sofia, with an hourly bus service taking around 2 hours and costing $16 (Dh58). The Rhodopes can be reached from Sofia in between 2-4hours.

The trip was organised by Bulguides (www.bulguides.com), which organises guided trips throughout Bulgaria. Guiding, accommodation, food and transfers from Plovdiv to the mountains and back costs around 170 USD for a four-day, three-night trip.

 

Specs

Engine: 51.5kW electric motor

Range: 400km

Power: 134bhp

Torque: 175Nm

Price: From Dh98,800

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The burning issue

The internal combustion engine is facing a watershed moment – major manufacturer Volvo is to stop producing petroleum-powered vehicles by 2021 and countries in Europe, including the UK, have vowed to ban their sale before 2040. The National takes a look at the story of one of the most successful technologies of the last 100 years and how it has impacted life in the UAE.

Read part three: the age of the electric vehicle begins

Read part two: how climate change drove the race for an alternative 

Read part one: how cars came to the UAE

Company profile

Name: Tharb

Started: December 2016

Founder: Eisa Alsubousi

Based: Abu Dhabi

Sector: Luxury leather goods

Initial investment: Dh150,000 from personal savings

 

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Starring: Saja Kilani, Clara Khoury, Motaz Malhees

Director: Kaouther Ben Hania

Rating: 4/5

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The bio

Date of Birth: April 25, 1993
Place of Birth: Dubai, UAE
Marital Status: Single
School: Al Sufouh in Jumeirah, Dubai
University: Emirates Airline National Cadet Programme and Hamdan University
Job Title: Pilot, First Officer
Number of hours flying in a Boeing 777: 1,200
Number of flights: Approximately 300
Hobbies: Exercising
Nicest destination: Milan, New Zealand, Seattle for shopping
Least nice destination: Kabul, but someone has to do it. It’s not scary but at least you can tick the box that you’ve been
Favourite place to visit: Dubai, there’s no place like home

Habib El Qalb

Assi Al Hallani

(Rotana)

Fixtures
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The%20specs
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Dunki
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Living in...

This article is part of a guide on where to live in the UAE. Our reporters will profile some of the country’s most desirable districts, provide an estimate of rental prices and introduce you to some of the residents who call each area home.

The burning issue

The internal combustion engine is facing a watershed moment – major manufacturer Volvo is to stop producing petroleum-powered vehicles by 2021 and countries in Europe, including the UK, have vowed to ban their sale before 2040. The National takes a look at the story of one of the most successful technologies of the last 100 years and how it has impacted life in the UAE. 

Read part four: an affection for classic cars lives on

Read part three: the age of the electric vehicle begins

Read part two: how climate change drove the race for an alternative 

Key facilities
  • Olympic-size swimming pool with a split bulkhead for multi-use configurations, including water polo and 50m/25m training lanes
  • Premier League-standard football pitch
  • 400m Olympic running track
  • NBA-spec basketball court with auditorium
  • 600-seat auditorium
  • Spaces for historical and cultural exploration
  • An elevated football field that doubles as a helipad
  • Specialist robotics and science laboratories
  • AR and VR-enabled learning centres
  • Disruption Lab and Research Centre for developing entrepreneurial skills
The years Ramadan fell in May

1987

1954

1921

1888

UAE currency: the story behind the money in your pockets
COMPANY%20PROFILE
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Ruwais timeline

1971 Abu Dhabi National Oil Company established

1980 Ruwais Housing Complex built, located 10 kilometres away from industrial plants

1982 120,000 bpd capacity Ruwais refinery complex officially inaugurated by the founder of the UAE Sheikh Zayed

1984 Second phase of Ruwais Housing Complex built. Today the 7,000-unit complex houses some 24,000 people.  

1985 The refinery is expanded with the commissioning of a 27,000 b/d hydro cracker complex

2009 Plans announced to build $1.2 billion fertilizer plant in Ruwais, producing urea

2010 Adnoc awards $10bn contracts for expansion of Ruwais refinery, to double capacity from 415,000 bpd

2014 Ruwais 261-outlet shopping mall opens

2014 Production starts at newly expanded Ruwais refinery, providing jet fuel and diesel and allowing the UAE to be self-sufficient for petrol supplies

2014 Etihad Rail begins transportation of sulphur from Shah and Habshan to Ruwais for export

2017 Aldar Academies to operate Adnoc’s schools including in Ruwais from September. Eight schools operate in total within the housing complex.

2018 Adnoc announces plans to invest $3.1 billion on upgrading its Ruwais refinery 

2018 NMC Healthcare selected to manage operations of Ruwais Hospital

2018 Adnoc announces new downstream strategy at event in Abu Dhabi on May 13

Source: The National

The biog

Name: Younis Al Balooshi

Nationality: Emirati

Education: Doctorate degree in forensic medicine at the University of Bonn

Hobbies: Drawing and reading books about graphic design

What are the influencer academy modules?
  1. Mastery of audio-visual content creation. 
  2. Cinematography, shots and movement.
  3. All aspects of post-production.
  4. Emerging technologies and VFX with AI and CGI.
  5. Understanding of marketing objectives and audience engagement.
  6. Tourism industry knowledge.
  7. Professional ethics.
SPECS
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The biog

Favourite books: 'Ruth Bader Ginsburg: A Life' by Jane D. Mathews and ‘The Moment of Lift’ by Melinda Gates

Favourite travel destination: Greece, a blend of ancient history and captivating nature. It always has given me a sense of joy, endless possibilities, positive energy and wonderful people that make you feel at home.

Favourite pastime: travelling and experiencing different cultures across the globe.

Favourite quote: “In the future, there will be no female leaders. There will just be leaders” - Sheryl Sandberg, COO of Facebook.

Favourite Movie: Mona Lisa Smile 

Favourite Author: Kahlil Gibran

Favourite Artist: Meryl Streep

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A timeline of the Historical Dictionary of the Arabic Language
  • 2018: Formal work begins
  • November 2021: First 17 volumes launched 
  • November 2022: Additional 19 volumes released
  • October 2023: Another 31 volumes released
  • November 2024: All 127 volumes completed
Company profile

Name: Back to Games and Boardgame Space

Started: Back to Games (2015); Boardgame Space (Mark Azzam became co-founder in 2017)

Founder: Back to Games (Mr Azzam); Boardgame Space (Mr Azzam and Feras Al Bastaki)

Based: Dubai and Abu Dhabi 

Industry: Back to Games (retail); Boardgame Space (wholesale and distribution) 

Funding: Back to Games: self-funded by Mr Azzam with Dh1.3 million; Mr Azzam invested Dh250,000 in Boardgame Space  

Growth: Back to Games: from 300 products in 2015 to 7,000 in 2019; Boardgame Space: from 34 games in 2017 to 3,500 in 2019

COMPANY%20PROFILE
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Specs

Price, base: Dhs850,000
Engine: 3.9-litre twin-turbo V8
Transmission: Seven-speed automatic
Power: 591bhp @ 7,500rpm
Torque: 760Nm @ 3,000rpm
Fuel economy, combined: 11.3L / 100km

Opening weekend Premier League fixtures

Weekend of August 10-13

Arsenal v Manchester City

Bournemouth v Cardiff City

Fulham v Crystal Palace

Huddersfield Town v Chelsea

Liverpool v West Ham United

Manchester United v Leicester City

Newcastle United v Tottenham Hotspur

Southampton v Burnley

Watford v Brighton & Hove Albion

Wolverhampton Wanderers v Everton

The specs: 2018 Genesis G70

Price, base / as tested: Dh155,000 / Dh205,000

Engine: 3.3-litre, turbocharged V6

Gearbox: Eight-speed automatic

Power: 370hp @ 6,000rpm

Torque: 510Nm @ 1,300rpm

Fuel economy, combined: 10.6L / 100km

Updated: September 24, 2022, 12:52 PM`