A man required hospital treatment after being hit by a car while using a pedestrian crossing in Fujairah.
The Emirati, 55, suffered moderate injuries in the incident on Monday.
He was walking on a designated crossing opposite the emirate's vegetable market when he was struck.
Police said the Emirati driver, 72, will be prosecuted after failing to give priority to the pedestrian.
The force called on drivers to accept the "shared responsibility" of making the emirate's roads safer by abiding by traffic rules.
“Our operations room received a report about the incident on Monday following which patrols and an ambulance were dispatched to the scene,” said Col Saleh Al-Dhanhani, director of traffic at Fujairah Police.
“Speeding, failing to pay attention to the road and to pedestrians’ crossing zones are the main causes of run overs.
“The safety of pedestrians including the elderly and children is a shared responsibility between all road users.”
Official figures showed 32 people were hit by cars in Fujairah last year, down slightly from 33 in 2019.
Statistics revealed 10,135 accidents occurred on the emirate's roads last year, resulting in six deaths and 157 injuries.
These include 146 crashes and 165 incidents of vehicles hitting animals.
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What drives subscription retailing?
Once the domain of newspaper home deliveries, subscription model retailing has combined with e-commerce to permeate myriad products and services.
The concept has grown tremendously around the world and is forecast to thrive further, according to UnivDatos Market Insights’ report on recent and predicted trends in the sector.
The global subscription e-commerce market was valued at $13.2 billion (Dh48.5bn) in 2018. It is forecast to touch $478.2bn in 2025, and include the entertainment, fitness, food, cosmetics, baby care and fashion sectors.
The report says subscription-based services currently constitute “a small trend within e-commerce”. The US hosts almost 70 per cent of recurring plan firms, including leaders Dollar Shave Club, Hello Fresh and Netflix. Walmart and Sephora are among longer established retailers entering the space.
UnivDatos cites younger and affluent urbanites as prime subscription targets, with women currently the largest share of end-users.
That’s expected to remain unchanged until 2025, when women will represent a $246.6bn market share, owing to increasing numbers of start-ups targeting women.
Personal care and beauty occupy the largest chunk of the worldwide subscription e-commerce market, with changing lifestyles, work schedules, customisation and convenience among the chief future drivers.
