Media college bids to develop Emirati talent



ABU DHABI // A media college is to open a second campus in the UAE as part of Abu Dhabi's effort to build its creative media industry.

The Australian-based SAE Institute, which has about 50 branches worldwide, will open its doors this year at TwoFour54, the capital's media free zone.

Wayne Borg, the chief operating officer of TwoFour54, said one of the zone's key goals was vocational training and developing young Emirati talent - and the investment in SAE was the next step in its educational plan.

"It will allow us to fast track Emiratis into the workplace," he said. "From an industry perspective, they are the leaders in professional industry training.

"They have some of the leading courses for the sector, which was a perfect fit for us here. It was a combination of quality training and bringing an institution with an established reputation."

SAE already has a campus in Dubai Knowledge Village, which opened seven years ago and has about 300 students.

It offers courses varying from short diplomas to bachelor's degrees, attracting school leavers and industry professionals who want to change direction or to learn new skills.

The Abu Dhabi campus will focus on school-leavers. "That's not to say industry professionals won't come, but its focus is mainly those leaving high school," said Mr Borg.

Predgrag Toncev, the SAE Institute's campus manager in Dubai, said the Abu Dhabi site would initially offer only diplomas.

The TwoFour54 location would help students develop close links with the industry, giving them more career opportunities when they complete their studies.

Students will specialise in fields such as audio, film, animation and gaming - technical courses that are currently thin on the ground in the UAE.

Zayed University offers a degree in journalism and mass communication, and Paris Sorbonne University offers communications-based masters degrees focused on marketing and publishing, but there is a gap to be filled when it comes to technical expertise.

Dr Mahboub Hashem, the head of mass communications at the American University of Sharjah, said course offerings in the UAE were still limited to "old fashioned" forms of journalism, advertising and public relations.

Industry, meanwhile, is crying out for a broader range of graduates.

"I support the development of these institutions [such as SAE] that offer programmes like gaming. The country needs it," he said. "This is a young country with a young population and gaming is a major part of youth. If you look at social media and gaming, it occupies most of the time of our youth and it would be nice to consider these as fields for expansion."

Schedule
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Key facilities
  • Olympic-size swimming pool with a split bulkhead for multi-use configurations, including water polo and 50m/25m training lanes
  • Premier League-standard football pitch
  • 400m Olympic running track
  • NBA-spec basketball court with auditorium
  • 600-seat auditorium
  • Spaces for historical and cultural exploration
  • An elevated football field that doubles as a helipad
  • Specialist robotics and science laboratories
  • AR and VR-enabled learning centres
  • Disruption Lab and Research Centre for developing entrepreneurial skills
RACECARD
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Results:

Women:

1. Rhiannan Iffland (AUS) 322.95 points
2. Lysanne Richard (CAN) 285.75
3. Ellie Smart (USA) 277.70

Men:

1. Gary Hunt (GBR) 431.55
2. Constantin Popovici (ROU) 424.65
3. Oleksiy Prygorov (UKR) 392.30

the pledge

I pledge to uphold the duty of tolerance

I pledge to take a first stand against hate and injustice

I pledge to respect and accept people whose abilities, beliefs and culture are different from my own

I pledge to wish for others what I wish for myself

I pledge to live in harmony with my community

I pledge to always be open to dialogue and forgiveness

I pledge to do my part to create peace for all

I pledge to exercise benevolence and choose kindness in all my dealings with my community

I pledge to always stand up for these values: Zayed's values for tolerance and human fraternity

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Sudden change in behaviour or displays higher levels of stress or anxiety

Shows signs of depression or isolation

Ability to sleep well diminishes

Academic performance begins to deteriorate

Changes in eating habits

Struggles to concentrate

Refuses to go to school

Behaviour changes and is aggressive towards siblings

Begins to use language they do not normally use

The National's picks

4.35pm: Tilal Al Khalediah
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8.50pm: Calandogan
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Bombshell

Director: Jay Roach

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Dr Amal Khalid Alias revealed a recent case of a woman with daughters, who specifically wanted a boy.

A semen analysis of the father showed abnormal sperm so the couple required IVF.

Out of 21 eggs collected, six were unused leaving 15 suitable for IVF.

A specific procedure was used, called intracytoplasmic sperm injection where a single sperm cell is inserted into the egg.

On day three of the process, 14 embryos were biopsied for gender selection.

The next day, a pre-implantation genetic report revealed four normal male embryos, three female and seven abnormal samples.

Day five of the treatment saw two male embryos transferred to the patient.

The woman recorded a positive pregnancy test two weeks later.