As the UAE gears up for its historic mission to Mars, the nation has joined forces with a Hollywood star to help others achieve their lofty dreams.
The Emirates Nation Brand office - established at the start of the year to promote the country across the globe - has enlisted American comic Kevin Hart to launch an international campaign inspired by the country's latest and most ambitious space odyssey on July 15.
The Mars Shot will encourage people to share their wildest dreams and, in keeping with the Emirates's motto of 'Impossible is Possible', three lucky winners will see their wishes fulfilled.
Social media users can get involved by posting a one-minute high-quality video to their Instagram accounts using #MarsShot.
The trio of winners will be announced in a live virtual event hosted by the actor and producer on July 29.
“Through this campaign, we dare people to dream. We dare them to make their goals in life so big and show them that what they have thought of as impossible, is possible,” said Hart.
“We hope to create a positive momentum and share inspiring stories that reminds people of their wonderful ability to dream and make anything happen with determination and willpower.
"I could not find a better partner than my friends in The Emirates to carry this message forward and enable people globally to accomplish what they have long wished for. I am committed to empowering individuals to change their realities to the better.”
Alia Al Hammadi, director of the Emirates Nation Brand office, is keen to demonstrate to the wider limit that no limits should be placed on progress,
“Since its foundation, The Emirates has united people from more than 190 nationalities to fulfill their utmost potential," she said.
"This investment in the human capital has, in return, driven the nation’s rapid growth and development to great strides in less than half a century.
"At a time with unprecedented global change and uncertainty, our hope is to inspire, create and build a bigger sense of community and togetherness to uplift and encourage the next generation.”
Video submissions must be posted by July 19.
Entries will be evaluated based on the originality and personal association with the dream, impact, message content and quality of presentation. Dreams submitted need to be tangible and practical.
Once submissions end, the judging panel will shortlist 15 finalists on the campaign's official website and invite the public to vote for the top five dreamers.
Mars Shot is open to all nationalities and age groups across the world.
MATCH INFO
Uefa Champions League final:
Who: Real Madrid v Liverpool
Where: NSC Olimpiyskiy Stadium, Kiev, Ukraine
When: Saturday, May 26, 10.45pm (UAE)
TV: Match on BeIN Sports
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2.0
Director: S Shankar
Producer: Lyca Productions; presented by Dharma Films
Cast: Rajnikanth, Akshay Kumar, Amy Jackson, Sudhanshu Pandey
Rating: 3.5/5 stars
Living in...
This article is part of a guide on where to live in the UAE. Our reporters will profile some of the country’s most desirable districts, provide an estimate of rental prices and introduce you to some of the residents who call each area home.
1,000 Books to Read Before You Die: A Life-Changing List
James Mustich, Workman
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Fourth-round clashes for British players
- Andy Murray (1) v Benoit Paire, Centre Court (not before 4pm)
- Johanna Konta (6) v Caroline Garcia (21), Court 1 (4pm)
Takreem Awards winners 2021
Corporate Leadership: Carl Bistany (Lebanon)
Cultural Excellence: Hoor Al Qasimi (UAE)
Environmental Development and Sustainability: Bkerzay (Lebanon)
Environmental Development and Sustainability: Raya Ani (Iraq)
Humanitarian and Civic Services: Women’s Programs Association (Lebanon)
Humanitarian and Civic Services: Osamah Al Thini (Libya)
Excellence in Education: World Innovation Summit for Education (WISE) (Qatar)
Outstanding Arab Woman: Balghis Badri (Sudan)
Scientific and Technological Achievement: Mohamed Slim Alouini (KSA)
Young Entrepreneur: Omar Itani (Lebanon)
Lifetime Achievement: Suad Al Amiry (Palestine)
COMPANY%20PROFILE
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Brief scores:
Huesca 0
Real Madrid 1
Bale 8'
UAE currency: the story behind the money in your pockets
Killing of Qassem Suleimani
What is Reform?
Reform is a right-wing, populist party led by Nigel Farage, a former MEP who won a seat in the House of Commons last year at his eighth attempt and a prominent figure in the campaign for the UK to leave the European Union.
It was founded in 2018 and originally called the Brexit Party.
Many of its members previously belonged to UKIP or the mainstream Conservatives.
After Brexit took place, the party focused on the reformation of British democracy.
Former Tory deputy chairman Lee Anderson became its first MP after defecting in March 2024.
The party gained support from Elon Musk, and had hoped the tech billionaire would make a £100m donation. However, Mr Musk changed his mind and called for Mr Farage to step down as leader in a row involving the US tycoon's support for far-right figurehead Tommy Robinson who is in prison for contempt of court.
Killing of Qassem Suleimani
Checks continue
A High Court judge issued an interim order on Friday suspending a decision by Agriculture Minister Edwin Poots to direct a stop to Brexit agri-food checks at Northern Ireland ports.
Mr Justice Colton said he was making the temporary direction until a judicial review of the minister's unilateral action this week to order a halt to port checks that are required under the Northern Ireland Protocol.
Civil servants have yet to implement the instruction, pending legal clarity on their obligations, and checks are continuing.
PROFILE OF HALAN
Started: November 2017
Founders: Mounir Nakhla, Ahmed Mohsen and Mohamed Aboulnaga
Based: Cairo, Egypt
Sector: transport and logistics
Size: 150 employees
Investment: approximately $8 million
Investors include: Singapore’s Battery Road Digital Holdings, Egypt’s Algebra Ventures, Uber co-founder and former CTO Oscar Salazar
Tearful appearance
Chancellor Rachel Reeves set markets on edge as she appeared visibly distraught in parliament on Wednesday.
Legislative setbacks for the government have blown a new hole in the budgetary calculations at a time when the deficit is stubbornly large and the economy is struggling to grow.
She appeared with Keir Starmer on Thursday and the pair embraced, but he had failed to give her his backing as she cried a day earlier.
A spokesman said her upset demeanour was due to a personal matter.
Favourite things
Luxury: Enjoys window shopping for high-end bags and jewellery
Discount: She works in luxury retail, but is careful about spending, waits for sales, festivals and only buys on discount
University: The only person in her family to go to college, Jiang secured a bachelor’s degree in business management in China
Masters: Studying part-time for a master’s degree in international business marketing in Dubai
Vacation: Heads back home to see family in China
Community work: Member of the Chinese Business Women’s Association of the UAE to encourage other women entrepreneurs
Match info
Karnataka Tuskers 110-3
J Charles 35, M Pretorius 1-19, Z Khan 0-16
Deccan Gladiators 111-5 in 8.3 overs
K Pollard 45*, S Zadran 2-18
Killing of Qassem Suleimani
Benefits of first-time home buyers' scheme
- Priority access to new homes from participating developers
- Discounts on sales price of off-plan units
- Flexible payment plans from developers
- Mortgages with better interest rates, faster approval times and reduced fees
- DLD registration fee can be paid through banks or credit cards at zero interest rates
