The UAE is home to over 24,000 farms, according to Adio, which is allocating funds to accelerate innovation in local agriculture. Victor Besa / The National
The UAE is home to over 24,000 farms, according to Adio, which is allocating funds to accelerate innovation in local agriculture. Victor Besa / The National
The UAE is home to over 24,000 farms, according to Adio, which is allocating funds to accelerate innovation in local agriculture. Victor Besa / The National
The UAE is home to over 24,000 farms, according to Adio, which is allocating funds to accelerate innovation in local agriculture. Victor Besa / The National

SMEs and local food producers to get support from noon.com to drive online sales


Kelly Clarke
  • English
  • Arabic

Small Emirati-owned businesses will soon be able to sell their products on noon.com, under a new partnership between the online marketplace and Khalifa Fund for Economic Development.

The agreement aims to offer a helping hand to small businesses looking to break the e-commerce market in the UAE.

Startups and local entrepreneurs in Abu Dhabi will benefit from a host of benefits as part of the initiative.

Those who sign up will be given immediate access to noon’s millions of customers as well as discounted rates on online market space.

Participating small and medium-sized enterprises will be offered a two-month commission-free period for online sales on the website and will get one per cent credit back on their sales for three months.

We must give our local SMEs, the ones who have been on the frontline, the best tools to thrive

Local farms that promote home-grown UAE produce will also be allocated dedicated space on the popular ‘noon Daily’ grocery delivery service, where customers can shop their fruits and vegetables to help drive sales online.

As part of the e-Empower programme, which was set up by the Khalifa Fund last month, experts from noon.com will also provide one-on-one training to Emirati micro-businesses looking to upscale their online customer reach.

From support with content creation, getting the most out of analytics and help with marketing campaigns, they will learn how to stay afloat during economic instability.

There will be a dedicated section on noon.com to give special visibility to e-Empower companies.

An intensive marketing campaign will also be co-created between noon.com and the Khalifa Fund to propel sales.

Local businesses can apply to participate in the programme via noon.com.

Consumer habits around the world have been affected by the Covid-19 outbreak.

As people spend more time at home, they have increasingly turned to online shopping, hastening the growth of e-commerce in the region.

In June, a study by Dubai Police, Dubai Economy and Visa, showed that 48 per cent of consumers planned on increasing their use of online payments with cards or digital wallets for future e-commerce purchases, even after the Covid-19 pandemic subsides.

Mohamed Alabbar, founder of noon.com. Satish Kumar / The National
Mohamed Alabbar, founder of noon.com. Satish Kumar / The National

In Abu Dhabi, SMEs account for 98 per cent of all companies making them a key pillar of the emirate’s economy.

As such, the UAE capital recently announced various measures to support and develop SMEs, including economic relief packages during the pandemic.

Speaking to The National, Mouza Al Nasri, chief executive of Khalifa Fund said the collaboration with noon.com would help small businesses thrive in a digital consumer landscape.

"The onset of the current health pandemic has had an impact on the way people shop and over the past few months we have seen positive trends in the e-commerce sector,” she said.

“With this initiative our objective is to transform adversity into opportunity and support and develop the spirit of entrepreneurship in Abu Dhabi.

“Collaborating with an industry giant like noon, a company which has high penetration in the e-commerce market, will create a huge advantage for hundreds of SMEs.”

Mohamed Alabbar, founder of noon, said the new partnership would act as a support system for small businesses.

“The noon.com partnership with the Khalifa Fund for Enterprise Development is an important step in the safeguarding of our digital landscape for future generations,” he said.

“We must give our local SMEs, the ones who have been on the frontline, the best tools to thrive.

"E-empower companies will grow with noon, expanding their reach to millions of customers in the region."

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ESSENTIALS

The flights

Emirates flies from Dubai to Phnom Penh via Yangon from Dh2,700 return including taxes. Cambodia Bayon Airlines and Cambodia Angkor Air offer return flights from Phnom Penh to Siem Reap from Dh250 return including taxes. The flight takes about 45 minutes.

The hotels

Rooms at the Raffles Le Royal in Phnom Penh cost from $225 (Dh826) per night including taxes. Rooms at the Grand Hotel d'Angkor cost from $261 (Dh960) per night including taxes.

The tours

A cyclo architecture tour of Phnom Penh costs from $20 (Dh75) per person for about three hours, with Khmer Architecture Tours. Tailor-made tours of all of Cambodia, or sites like Angkor alone, can be arranged by About Asia Travel. Emirates Holidays also offers packages. 

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THE SPECS

Engine: 3.5-litre V6
Transmission: six-speed manual
Power: 325bhp
Torque: 370Nm
Speed: 0-100km/h 3.9 seconds
Price: Dh230,000
On sale: now

Keane on …

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Zlatan Ibrahimovic’s instant impact at former club LA Galaxy: “Brilliant. It’s been a great start for him and for the club. They were crying out for another big name there. They were lacking that, for the prestige of LA Galaxy. And now they have one of the finest stars. I hope they can go win something this year.”

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UAE jiu-jitsu squad

Men: Hamad Nawad and Khalid Al Balushi (56kg), Omar Al Fadhli and Saeed Al Mazroui (62kg), Taleb Al Kirbi and Humaid Al Kaabi (69kg), Mohammed Al Qubaisi and Saud Al Hammadi (70kg), Khalfan Belhol and Mohammad Haitham Radhi (85kg), Faisal Al Ketbi and Zayed Al Kaabi (94kg)

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This article is part of a guide on where to live in the UAE. Our reporters will profile some of the country’s most desirable districts, provide an estimate of rental prices and introduce you to some of the residents who call each area home. 

Sustainable Development Goals

1. End poverty in all its forms everywhere

2. End hunger, achieve food security and improved nutrition and promote sustainable agriculture

3. Ensure healthy lives and promote well-being for all at all ages

4. Ensure inclusive and equitable quality education and promote lifelong learning opportunities for all

5. Achieve gender equality and empower all women and girls

6. Ensure availability and sustainable management of water and sanitation for all

7. Ensure access to affordable, reliable, sustainable and modern energy for all

8. Promote sustained, inclusive and sustainable economic growth, full and productive employment and decent work for all

9. Build resilient infrastructure, promote inclusive and sustainable industrialisation and foster innovation

10. Reduce inequality  within and among countries

11. Make cities and human settlements inclusive, safe, resilient and sustainable

12. Ensure sustainable consumption and production patterns

13. Take urgent action to combat climate change and its effects

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17. Strengthen the means of implementation and revitalise the global partnership for sustainable development

Living in...

This article is part of a guide on where to live in the UAE. Our reporters will profile some of the country’s most desirable districts, provide an estimate of rental prices and introduce you to some of the residents who call each area home.

Specs

Engine: Duel electric motors
Power: 659hp
Torque: 1075Nm
On sale: Available for pre-order now
Price: On request