Sheikh Mohammed bin Rashid launches New Media Academy in Dubai


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Sheikh Mohammed bin Rashid, Vice President and Ruler of Dubai, launched a media academy in Dubai on Monday.

The New Media Academy aims to train the future workforce to be leaders in the increasingly growing field of digital marketing.

Sheikh Mohammed toured the new facility on Monday, saying it would act as an educational centre for all things related to new media.

"Today, we launched the New Media Academy, an institution created to equip new generations of media professionals with digital media skills. New Media is a new science … it has its tools and its secrets, and we want our talents to be at the forefront of this," he said on Twitter.

The academy will train media professionals in the public and private sector and develop social media content creators

Though the academy has a physical campus, it will provide career-oriented educational programmes through digital masterclasses, that aim to nurture social media content creators and develop them into innovative resources in digital marketing and social media.

The curriculum was developed by experts in social media and digital marketing and will be delivered by internationally acclaimed specialists including Duke University’s Matt Bailey, among the world’s most sought-after internet marketing experts; Juan Pablo Sanchez, Masterclass Educator at top 10 digital programmes; and Caleb Gardner, the former US President Barack Obama’s lead digital strategist.

Instructors also include representatives of the four new media giants Facebook, Twitter, Google and LinkedIn.

The New Media Academy will open on July 7 with interactive online masterclasses in digital marketing, social media and content creation open to full-time employees and international students.

“The academy will train media professionals in the public and private sector and develop social media content creators. The new media provides job opportunities and supports the development process," Sheikh Mohammed said.

On Monday, Dr Sultan Al Jaber, Minister of State and chairman of the National Media Council, said the academy was a great addition to the country's education and media sector.

"New Media Academy Media ... contributes to honing the skills of young professionals and empowering them with knowledge and expertise to ensure optimal use of new media technologies," he said.

Rashid Al Awadhi, the former senior vice-president for marketing and communications at Dubai International Financial Centre, was appointed as the chief executive of the academy.

"Through my role, I aim to utilise my experience and an accelerated pursuit of knowledge in the ever-changing digital sphere to achieve the long-term goal of the academy, which is to create the next generation of full-stack digital professionals," he said.

The first course on offer, from next month, is the Impact Digital Creator Program.

This aims to train groups of 20 social media content creators to become full-time content creators. The two-month programme, spread over a wider three-year Talent Development strategy, will provide customised curriculum for students to follow up their progress, develop lifelong digital skills and enable them to create innovative and meaningful online content.

The Social Media Management Development programme, to be launched on August 2, aims to upgrade the digital skills of 100 full-time media professionals in the public and private sector.

The academy’s curriculum is designed to foster the development of both hard and soft skills to enable students to lead a successful career in digital marketing.

Participants must complete 190 hours of learning to graduate from the programmes. This includes 110 hours of classroom instruction, 30 hours of e-learning, 15 hours of expert talks and 35 hours of projects.

On completion, graduates will receive an internationally accredited certificate issued in the UAE upon completion of the programme.

Pre-register for both programmes on the New Media Academy website.

Benefits of first-time home buyers' scheme
  • Priority access to new homes from participating developers
  • Discounts on sales price of off-plan units
  • Flexible payment plans from developers
  • Mortgages with better interest rates, faster approval times and reduced fees
  • DLD registration fee can be paid through banks or credit cards at zero interest rates
F1 The Movie

Starring: Brad Pitt, Damson Idris, Kerry Condon, Javier Bardem

Director: Joseph Kosinski

Rating: 4/5

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The Perfect Couple

Starring: Nicole Kidman, Liev Schreiber, Jack Reynor

Creator: Jenna Lamia

Rating: 3/5

UAE currency: the story behind the money in your pockets
Labour dispute

The insured employee may still file an ILOE claim even if a labour dispute is ongoing post termination, but the insurer may suspend or reject payment, until the courts resolve the dispute, especially if the reason for termination is contested. The outcome of the labour court proceedings can directly affect eligibility.


- Abdullah Ishnaneh, Partner, BSA Law 

Results

5pm: Maiden (PA) Dh80,000 (Turf) 2,200m; Winner: Gurm, Antonio Fresu (jockey), Eric Lemartinel (trainer)

5.30pm: Handicap (PA) Dh80,000 (T) 1,600m; Winner: Al Nafece, Al Muatasm Al Balushi, Mohammed Ramadan

6pm: Wathba Stallions Cup Handicap (PA) Dh70,000 (T) 1,200m; Winner: Ashton Tourettes, Adrie de Vries, Ibrahim Aseel

6.30pm: Arabian Triple Crown – Group 3 (PA) Dh300,000 (T) 2,200m; Winner: Ottoman, Adrie de Vries, Abdallah Al Hammadi

7pm: Liwa Oasis – Group 2 (PA) 300,000 (T) 1,400m; Winner: Hakeemat Muscat, Szczepan Mazur, Ibrahim Al Hadhrami

7.30pm: Handicap (TB) Dh80,000 (T) 1,600m; Winner: Ganbaru, Antonio Fresu, Musabah Al Muhairi

Director: Jon Favreau

Starring: Donald Glover, Seth Rogen, John Oliver

Rating: 2 out of 5 stars

Pharaoh's curse

British aristocrat Lord Carnarvon, who funded the expedition to find the Tutankhamun tomb, died in a Cairo hotel four months after the crypt was opened.
He had been in poor health for many years after a car crash, and a mosquito bite made worse by a shaving cut led to blood poisoning and pneumonia.
Reports at the time said Lord Carnarvon suffered from “pain as the inflammation affected the nasal passages and eyes”.
Decades later, scientists contended he had died of aspergillosis after inhaling spores of the fungus aspergillus in the tomb, which can lie dormant for months. The fact several others who entered were also found dead withiin a short time led to the myth of the curse.

UAE currency: the story behind the money in your pockets
GAC GS8 Specs

Engine: 2.0-litre 4cyl turbo

Power: 248hp at 5,200rpm

Torque: 400Nm at 1,750-4,000rpm

Transmission: 8-speed auto

Fuel consumption: 9.1L/100km

On sale: Now

Price: From Dh149,900

The specs

Engine: Two permanent-magnet synchronous AC motors

Transmission: two-speed

Power: 671hp

Torque: 849Nm

Range: 456km

Price: from Dh437,900 

On sale: now

WHAT IS A BLACK HOLE?

1. Black holes are objects whose gravity is so strong not even light can escape their pull

2. They can be created when massive stars collapse under their own weight

3. Large black holes can also be formed when smaller ones collide and merge

4. The biggest black holes lurk at the centre of many galaxies, including our own

5. Astronomers believe that when the universe was very young, black holes affected how galaxies formed

SPEC%20SHEET%3A%20NOTHING%20PHONE%20(2A)
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Pros%20and%20cons%20of%20BNPL
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Green ambitions
  • Trees: 1,500 to be planted, replacing 300 felled ones, with veteran oaks protected
  • Lake: Brown's centrepiece to be cleaned of silt that makes it as shallow as 2.5cm
  • Biodiversity: Bat cave to be added and habitats designed for kingfishers and little grebes
  • Flood risk: Longer grass, deeper lake, restored ponds and absorbent paths all meant to siphon off water 
Tearful appearance

Chancellor Rachel Reeves set markets on edge as she appeared visibly distraught in parliament on Wednesday. 

Legislative setbacks for the government have blown a new hole in the budgetary calculations at a time when the deficit is stubbornly large and the economy is struggling to grow. 

She appeared with Keir Starmer on Thursday and the pair embraced, but he had failed to give her his backing as she cried a day earlier.

A spokesman said her upset demeanour was due to a personal matter.

In numbers

- Number of children under five will fall from 681 million in 2017 to 401m in 2100

- Over-80s will rise from 141m in 2017 to 866m in 2100

- Nigeria will become the world’s second most populous country with 791m by 2100, behind India

- China will fall dramatically from a peak of 2.4 billion in 2024 to 732 million by 2100

- an average of 2.1 children per woman is required to sustain population growth

The specs

Engine: 2.0-litre 4-cylinder turbo

Power: 240hp at 5,500rpm

Torque: 390Nm at 3,000rpm

Transmission: eight-speed auto

Price: from Dh122,745

On sale: now

Titanium Escrow profile

Started: December 2016
Founder: Ibrahim Kamalmaz
Based: UAE
Sector: Finance / legal
Size: 3 employees, pre-revenue  
Stage: Early stage
Investors: Founder's friends and Family

The%C2%A0specs%20
%3Cp%3E%0D%3Cstrong%3EEngine%3A%20%3C%2Fstrong%3E6-cylinder%2C%204.8-litre%20%0D%3Cbr%3E%3Cstrong%3ETransmission%3A%20%3C%2Fstrong%3E5-speed%20automatic%20and%20manual%0D%3Cbr%3E%3Cstrong%3EPower%3A%20%3C%2Fstrong%3E280%20brake%20horsepower%20%0D%3Cbr%3E%3Cstrong%3ETorque%3A%20%3C%2Fstrong%3E451Nm%20%0D%3Cbr%3E%3Cstrong%3EPrice%3A%20%3C%2Fstrong%3Efrom%20Dh153%2C00%0D%3Cbr%3E%3Cstrong%3EOn%20sale%3A%20%3C%2Fstrong%3Enow%3C%2Fp%3E%0A
Brief scores:

England: 290 & 346

Sri Lanka: 336 & 243

Western Region Asia Cup Qualifier

Results

UAE beat Saudi Arabia by 12 runs

Kuwait beat Iran by eight wickets

Oman beat Maldives by 10 wickets

Bahrain beat Qatar by six wickets

Semi-finals

UAE v Qatar

Bahrain v Kuwait

 

While you're here

'How To Build A Boat'
Jonathan Gornall, Simon & Schuster