A new advertisement campaign aims to attract entrepreneurs, businesses and talent to the UAE from across the globe.
Under the slogan United Global Emirates, digital commercials highlight its zero income tax, ease of doing business and growing population of 190 nationalities.
The initiative will encourage entrepreneurs and professionals to "go global' with the help of the UAE.
"We are launching United Global Emirates, an international campaign to highlight the benefits and incentives that the UAE offers to help entrepreneurs go global," Sheikh Mohammed bin Rashid, Vice President and Ruler of Dubai, said on Twitter.
"We invite talents from all over the world to make their ideas a reality in the United Global Emirates."
Sheikh Mohamed bin Zayed, Crown Prince of Abu Dhabi and Deputy Supreme Commander of the Armed Forces, also heralded the wide-ranging plan on Monday.
The launch of the new economic campaign aims to secure the UAE’s position as one of the strongest global economies over the next 50 years, Sheikh Mohamed said on Twitter.
"Our nation will build on its entrepreneurial achievements to reinforce its status as a prime destination for talent, expertise and investments," he said.
Sheikh Mohammed praised the strategy aiming to propel the Emirates to new heights with a tweet accompanied by a video outlining some of the UAE's key achievements and celebrating its enterprising spirit.
Among the successes featured in the video are the UAE sending its first astronaut into space and the Hope probe reaching Mars.
The video describes the Emirates as a "land of opportunity" that can provide a wealth of business opportunities to people from all over the world.
It highlights low custom tariffs and income tax-free benefits as being among the favourable working conditions offered in the country.
The campaign calls on people to be part of the story of growth in the UAE.
It comes a day after the UAE unveiled its Principles of the 50, which lay out the economic, political and developmental road map for the next 50 years.
A cornerstone of the country's jubilee celebrations this year is the Projects of the 50 series, initiatives that will boost economic growth and prepare the UAE for a rapidly changing future.
UAE's 50 projects initiative unveiled - in pictures
Gothia Cup 2025
4,872 matches
1,942 teams
116 pitches
76 nations
26 UAE teams
15 Lebanese teams
2 Kuwaiti teams
Ferrari 12Cilindri specs
Engine: naturally aspirated 6.5-liter V12
Power: 819hp
Torque: 678Nm at 7,250rpm
Price: From Dh1,700,000
Available: Now
Company profile
Name: Infinite8
Based: Dubai
Launch year: 2017
Number of employees: 90
Sector: Online gaming industry
Funding: $1.2m from a UAE angel investor
Conflict, drought, famine
Estimates of the number of deaths caused by the famine range from 400,000 to 1 million, according to a document prepared for the UK House of Lords in 2024.
It has been claimed that the policies of the Ethiopian government, which took control after deposing Emperor Haile Selassie in a military-led revolution in 1974, contributed to the scale of the famine.
Dr Miriam Bradley, senior lecturer in humanitarian studies at the University of Manchester, has argued that, by the early 1980s, “several government policies combined to cause, rather than prevent, a famine which lasted from 1983 to 1985. Mengistu’s government imposed Stalinist-model agricultural policies involving forced collectivisation and villagisation [relocation of communities into planned villages].
The West became aware of the catastrophe through a series of BBC News reports by journalist Michael Buerk in October 1984 describing a “biblical famine” and containing graphic images of thousands of people, including children, facing starvation.
Band Aid
Bob Geldof, singer with the Irish rock group The Boomtown Rats, formed Band Aid in response to the horrific images shown in the news broadcasts.
With Midge Ure of the band Ultravox, he wrote the hit charity single Do They Know it’s Christmas in December 1984, featuring a string of high-profile musicians.
Following the single’s success, the idea to stage a rock concert evolved.
Live Aid was a series of simultaneous concerts that took place at Wembley Stadium in London, John F Kennedy Stadium in Philadelphia, the US, and at various other venues across the world.
The combined event was broadcast to an estimated worldwide audience of 1.5 billion.
UAE currency: the story behind the money in your pockets
UAE currency: the story behind the money in your pockets
A timeline of the Historical Dictionary of the Arabic Language
- 2018: Formal work begins
- November 2021: First 17 volumes launched
- November 2022: Additional 19 volumes released
- October 2023: Another 31 volumes released
- November 2024: All 127 volumes completed
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Global Fungi Facts
• Scientists estimate there could be as many as 3 million fungal species globally
• Only about 160,000 have been officially described leaving around 90% undiscovered
• Fungi account for roughly 90% of Earth's unknown biodiversity
• Forest fungi help tackle climate change, absorbing up to 36% of global fossil fuel emissions annually and storing around 5 billion tonnes of carbon in the planet's topsoil
Is it worth it? We put cheesecake frap to the test.
The verdict from the nutritionists is damning. But does a cheesecake frappuccino taste good enough to merit the indulgence?
My advice is to only go there if you have unusually sweet tooth. I like my puddings, but this was a bit much even for me. The first hit is a winner, but it's downhill, slowly, from there. Each sip is a little less satisfying than the last, and maybe it was just all that sugar, but it isn't long before the rush is replaced by a creeping remorse. And half of the thing is still left.
The caramel version is far superior to the blueberry, too. If someone put a full caramel cheesecake through a liquidiser and scooped out the contents, it would probably taste something like this. Blueberry, on the other hand, has more of an artificial taste. It's like someone has tried to invent this drink in a lab, and while early results were promising, they're still in the testing phase. It isn't terrible, but something isn't quite right either.
So if you want an experience, go for a small, and opt for the caramel. But if you want a cheesecake, it's probably more satisfying, and not quite as unhealthy, to just order the real thing.
COMPANY PROFILE
Name: Qyubic
Started: October 2023
Founder: Namrata Raina
Based: Dubai
Sector: E-commerce
Current number of staff: 10
Investment stage: Pre-seed
Initial investment: Undisclosed
