UAE farmers say noon.com deal will lead to better local produce


Kelly Clarke
  • English
  • Arabic

UAE farmers are confident of reaping the rewards of an enterprising initiative providing home-grown produce with a prime spot in the online shop window.

Under a new partnership between noon.com and the Khalifa Fund for Economic Development, local farms will be allocated dedicated space on the popular ‘noon Daily’ grocery delivery service.

Farmers and agriculturists said the programme would play an important role in maturing the country’s fresh produce scene.

It would also encourage more farmers to grow items which are not so readily available on the UAE market such as bok choy, okra and leafy greens.

As a local AgTech company, we believe that such initiatives play a big role in maturing the UAE's produce scene

“This initiative gives farmers the option to branch out and explore and expand their product offering,” said Yazen Al Kodmani, operations manager at Emirates Bio Farm.

“Some farmers here may not be tech savvy therefore they often lose out when it comes to getting the most out of their produce.

“Some try to make good quality local fruits and vegetables but when they sell it wholesale to supermarkets the price is usually set in stone.

“For example, a tomato will be priced at Dh2 because it is local, no matter the quality.

“That has impacted farmers producing good quality produce because there is just no incentive.

“By allowing them to sell straight to consumer they can set their own price and in turn they will be more inclined to produce high quality produce.”

As part of the scheme, participating small and medium-sized enterprises in Abu Dhabi will be offered a two-month commission-free period for online sales on the noon.com website. They will also get one per cent credit back on their sales for three months.

Currently, Emirates Bio Farm produces about 60 varieties of fruits and vegetables including tomatoes, cucumbers and capsicums.

Visitors get hands on experience of farm life at the Emirates Bio Farm. Leslie Pableo / The National
Visitors get hands on experience of farm life at the Emirates Bio Farm. Leslie Pableo / The National

While it already sells to both the wholesale and direct-to-consumer market, Mr Al Kodmani said initiatives that support local food producers would lead to a boon in the UAE’s agricultural environment.

“We live in a country which has a very diverse expatriate population,” he said.

“That population breeds a demand for specific products, products that consumers would usually buy back home.

“Right now there is a lack of items such as kale, okra and other leafy greens that are grown locally.

“This kind of produce is popular in Asian cuisine so if we show consumers we can grow them here, then demand will grow.”

Haifa Abdullah Alrasheed, brand manager at Madar Farms in Abu Dhabi and Dubai, said a direct online gateway to consumers is vital when selling fresh, home-grown produce.

“As a local AgTech company, we believe that such initiatives play a big role in maturing the UAE's produce scene,” she said.

Farmers in the UAE say initiative will play an important role in maturing the country’s fresh produce scene. Khushnum Bhandari / The National
Farmers in the UAE say initiative will play an important role in maturing the country’s fresh produce scene. Khushnum Bhandari / The National

“This contribution will not only go a long way in helping Madar Farms, but also in establishing the UAE as the region's food production hub.

“We are already on noon Daily and we offer a selection of our locally grown, high-quality microgreens and mixed packed salads.”

Madar Farms is on its third year of operation. It uses advanced farming technologies to produce a wide variety of fresh produce, locally.

What we eat affects both our health and the planet. Where food is grown, what fertilisers are used, what is fed to animals, and how food is transported and packaged, contribute to the eco footprint of what we consume.

In recent years, the UAE's Ministry of Climate Change and Environment has sought to boost local food production by promoting the use of state-of-the-art farming methods and driving private sector investments into sustainable agriculture.

Amjad Al-Akhal, farm manager at Emirates Hydroponics Farm in Abu Dhabi, said it will be signing up to the Khalifa Fund and noon.com initiative.

“Any kind of business support that will help our products reach more clients, especially in a pandemic, is definitely something we want to be a part of,” he said.

“Currently, we partner with two companies to get out products to customers, Fresh On Table and Farms Gate.

“To expand your online reach can be expensive but the bonus with this programme is that we will save fees on online registration and service fees.

“We can also sell more produce via direct retail than wholesale.”

Countries recognising Palestine

France, UK, Canada, Australia, Portugal, Belgium, Malta, Luxembourg, San Marino and Andorra

 

$1,000 award for 1,000 days on madrasa portal

Daily cash awards of $1,000 dollars will sweeten the Madrasa e-learning project by tempting more pupils to an education portal to deepen their understanding of math and sciences.

School children are required to watch an educational video each day and answer a question related to it. They then enter into a raffle draw for the $1,000 prize.

“We are targeting everyone who wants to learn. This will be $1,000 for 1,000 days so there will be a winner every day for 1,000 days,” said Sara Al Nuaimi, project manager of the Madrasa e-learning platform that was launched on Tuesday by the Vice President and Ruler of Dubai, to reach Arab pupils from kindergarten to grade 12 with educational videos.  

“The objective of the Madrasa is to become the number one reference for all Arab students in the world. The 5,000 videos we have online is just the beginning, we have big ambitions. Today in the Arab world there are 50 million students. We want to reach everyone who is willing to learn.”

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MOST%20POLLUTED%20COUNTRIES%20IN%20THE%20WORLD
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If you go

The flights
There are various ways of getting to the southern Serengeti in Tanzania from the UAE. The exact route and airstrip depends on your overall trip itinerary and which camp you’re staying at. 
Flydubai flies direct from Dubai to Kilimanjaro International Airport from Dh1,350 return, including taxes; this can be followed by a short flight from Kilimanjaro to the Serengeti with Coastal Aviation from about US$700 (Dh2,500) return, including taxes. Kenya Airways, Emirates and Etihad offer flights via Nairobi or Dar es Salaam.   

AI traffic lights to ease congestion at seven points to Sheikh Zayed bin Sultan Street

The seven points are:

Shakhbout bin Sultan Street

Dhafeer Street

Hadbat Al Ghubainah Street (outbound)

Salama bint Butti Street

Al Dhafra Street

Rabdan Street

Umm Yifina Street exit (inbound)

GAC GS8 Specs

Engine: 2.0-litre 4cyl turbo

Power: 248hp at 5,200rpm

Torque: 400Nm at 1,750-4,000rpm

Transmission: 8-speed auto

Fuel consumption: 9.1L/100km

On sale: Now

Price: From Dh149,900

Springsteen: Deliver Me from Nowhere

Director: Scott Cooper

Starring: Jeremy Allen White, Odessa Young, Jeremy Strong

Rating: 4/5

F1 The Movie

Starring: Brad Pitt, Damson Idris, Kerry Condon, Javier Bardem

Director: Joseph Kosinski

Rating: 4/5

White hydrogen: Naturally occurring hydrogenChromite: Hard, metallic mineral containing iron oxide and chromium oxideUltramafic rocks: Dark-coloured rocks rich in magnesium or iron with very low silica contentOphiolite: A section of the earth’s crust, which is oceanic in nature that has since been uplifted and exposed on landOlivine: A commonly occurring magnesium iron silicate mineral that derives its name for its olive-green yellow-green colour

The specs

Engine: 4-litre twin-turbo V8

Transmission: nine-speed

Power: 542bhp

Torque: 700Nm

Price: Dh848,000

On sale: now

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Groom and Two Brides

Director: Elie Semaan

Starring: Abdullah Boushehri, Laila Abdallah, Lulwa Almulla

Rating: 3/5

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Specs

Engine: Duel electric motors
Power: 659hp
Torque: 1075Nm
On sale: Available for pre-order now
Price: On request

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COMPANY%20PROFILE
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Global state-owned investor ranking by size

1.

United States

2.

China

3.

UAE

4.

Japan

5

Norway

6.

Canada

7.

Singapore

8.

Australia

9.

Saudi Arabia

10.

South Korea

Napoleon
%3Cp%3E%3Cstrong%3EDirector%3C%2Fstrong%3E%3A%20Ridley%20Scott%3Cbr%3E%3Cstrong%3EStars%3C%2Fstrong%3E%3A%20Joaquin%20Phoenix%2C%20Vanessa%20Kirby%2C%20Tahar%20Rahim%3Cbr%3E%3Cstrong%3ERating%3C%2Fstrong%3E%3A%202%2F5%3Cbr%3E%3Cbr%3E%3C%2Fp%3E%0A
The specs

Engine: 2.0-litre 4cyl turbo

Power: 261hp at 5,500rpm

Torque: 405Nm at 1,750-3,500rpm

Transmission: 9-speed auto

Fuel consumption: 6.9L/100km

On sale: Now

Price: From Dh117,059

UAE currency: the story behind the money in your pockets
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Labour dispute

The insured employee may still file an ILOE claim even if a labour dispute is ongoing post termination, but the insurer may suspend or reject payment, until the courts resolve the dispute, especially if the reason for termination is contested. The outcome of the labour court proceedings can directly affect eligibility.


- Abdullah Ishnaneh, Partner, BSA Law 

In numbers: China in Dubai

The number of Chinese people living in Dubai: An estimated 200,000

Number of Chinese people in International City: Almost 50,000

Daily visitors to Dragon Mart in 2018/19: 120,000

Daily visitors to Dragon Mart in 2010: 20,000

Percentage increase in visitors in eight years: 500 per cent

MATCH INFO

Uefa Champions League, semi-final result:

Liverpool 4-0 Barcelona

Liverpool win 4-3 on aggregate

Champions Legaue final: June 1, Madrid

Major matches on Manic Monday

Andy Murray (GBR) v Benoit Paire (FRA)

Grigor Dimitrov (BGR) v Roger Federer (SUI)

Rafael Nadal (ESP) v Gilles Muller (LUX)

Adrian Mannarino (FRA) Novak Djokovic (SRB)

A State of Passion

Directors: Carol Mansour and Muna Khalidi

Stars: Dr Ghassan Abu-Sittah

Rating: 4/5

Jewel of the Expo 2020

252 projectors installed on Al Wasl dome

13.6km of steel used in the structure that makes it equal in length to 16 Burj Khalifas

550 tonnes of moulded steel were raised last year to cap the dome

724,000 cubic metres is the space it encloses

Stands taller than the leaning tower of Pisa

Steel trellis dome is one of the largest single structures on site

The size of 16 tennis courts and weighs as much as 500 elephants

Al Wasl means connection in Arabic

World’s largest 360-degree projection surface

Racecard:

6.30pm: Mazrat Al Ruwayah (PA) | Group 2 | US$55,000 (Dirt) | 1,600 metres

7.05pm: Meydan Sprint (TB) | Group 2 | $250,000 (Turf) | 1,000m

7.40pm: Firebreak Stakes | Group 3 | $200,000 (D) | 1,600m

8.15pm: Meydan Trophy | Conditions (TB) | $100,000 (T) | 1,900m

8.50pm: Balanchine | Group 2 (TB) | $250,000 (T) | 1,800m

9.25pm: Handicap (TB) | $135,000 (D) | 1,200m

10pm: Handicap (TB) | $175,000 (T) | 2,410m.

Company%20profile
%3Cp%3EDate%20started%3A%20January%202022%3Cbr%3EFounders%3A%20Omar%20Abu%20Innab%2C%20Silvia%20Eldawi%2C%20Walid%20Shihabi%3Cbr%3EBased%3A%20Dubai%3Cbr%3ESector%3A%20PropTech%20%2F%20investment%3Cbr%3EEmployees%3A%2040%3Cbr%3EStage%3A%20Seed%3Cbr%3EInvestors%3A%20Multiple%3C%2Fp%3E%0A
Dunki
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HAJJAN
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COMPANY%20PROFILE
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The specs

Engine: 8.0-litre, quad-turbo 16-cylinder

Transmission: 7-speed auto

0-100kmh 2.3 seconds

0-200kmh 5.5 seconds

0-300kmh 11.6 seconds

Power: 1500hp

Torque: 1600Nm

Price: Dh13,400,000

On sale: now

Bareilly Ki Barfi
Directed by: Ashwiny Iyer Tiwari
Starring: Kriti Sanon, Ayushmann Khurrana, Rajkummar Rao
Three and a half stars

While you're here
Scorebox

Sharjah Wanderers 20-25 Dubai Tigers (After extra-time)

Wanderers

Tries Gormley, Penalty

Cons Flaherty

Pens Flaherty 2

Tigers

Tries O’Donnell, Gibbons, Kelly

Cons Caldwell 2

Pens Caldwell, Cross

Polarised public

31% in UK say BBC is biased to left-wing views

19% in UK say BBC is biased to right-wing views

19% in UK say BBC is not biased at all

Source: YouGov

Brief scores:

Toss: Nepal, chose to field

UAE 153-6: Shaiman (59), Usman (30); Regmi 2-23

Nepal 132-7: Jora 53 not out; Zahoor 2-17

Result: UAE won by 21 runs

Series: UAE lead 1-0

COMPANY%20PROFILE%20
%3Cp%3E%3Cstrong%3EName%3A%3C%2Fstrong%3E%20Dooda%20Solutions%0D%3Cbr%3E%3Cstrong%3EBased%3A%3C%2Fstrong%3E%20Lebanon%0D%3Cbr%3E%3Cstrong%3EFounder%3A%20%3C%2Fstrong%3ENada%20Ghanem%0D%3Cbr%3E%3Cstrong%3ESector%3A%3C%2Fstrong%3E%20AgriTech%0D%3Cbr%3E%3Cstrong%3ETotal%20funding%3A%20%3C%2Fstrong%3E%24300%2C000%20in%20equity-free%20funding%0D%3Cbr%3E%3Cstrong%3ENumber%20of%20employees%3A%3C%2Fstrong%3E%2011%3C%2Fp%3E%0A
MADAME%20WEB
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Living in...

This article is part of a guide on where to live in the UAE. Our reporters will profile some of the country’s most desirable districts, provide an estimate of rental prices and introduce you to some of the residents who call each area home.

How Beautiful this world is!
Israel Palestine on Swedish TV 1958-1989

Director: Goran Hugo Olsson

Rating: 5/5

The specs

Engine: 6.2-litre V8

Power: 502hp at 7,600rpm

Torque: 637Nm at 5,150rpm

Transmission: 8-speed dual-clutch auto

Price: from Dh317,671

On sale: now

It Was Just an Accident

Director: Jafar Panahi

Stars: Vahid Mobasseri, Mariam Afshari, Ebrahim Azizi, Hadis Pakbaten, Majid Panahi, Mohamad Ali Elyasmehr

Rating: 4/5

Abu Dhabi GP schedule

Friday: First practice - 1pm; Second practice - 5pm

Saturday: Final practice - 2pm; Qualifying - 5pm

Sunday: Etihad Airways Abu Dhabi Grand Prix (55 laps) - 5.10pm

BMW M5 specs

Engine: 4.4-litre twin-turbo V-8 petrol enging with additional electric motor

Power: 727hp

Torque: 1,000Nm

Transmission: 8-speed auto

Fuel consumption: 10.6L/100km

On sale: Now

Price: From Dh650,000

The years Ramadan fell in May

1987

1954

1921

1888

The specs

Engine: 3.9-litre twin-turbo V8
Power: 620hp from 5,750-7,500rpm
Torque: 760Nm from 3,000-5,750rpm
Transmission: Eight-speed dual-clutch auto
On sale: Now
Price: From Dh1.05 million ($286,000)

UAE currency: the story behind the money in your pockets