SHARJAH // University staff are trying to break down the stigma attached to certain degree courses in an attempt to steer students towards subjects they are more suited to, rather than those that carry social prestige.
Students wishing to make early applications to degree courses with limited vacancies will soon be deciding what to study, but those choices for as many as 20 per cent of students will often be the wrong ones.
It has been well documented by academics that among Arab and Arabian Gulf families, in particular, parental influence over subject choice is key and parents still think engineering, architecture, medicine and business are the only subjects that will lead to a successful career with good salaries for their child.
“It’s critical to change this perception that one is defined by their major and to explain that true success will come when one does what one is good at,” said Kevin Mitchell, vice provost at the American University of Sharjah.
“It’s the first step on a long career path so it’s got to be something you’re going to be engaged with over the course of a lifetime.”
He said there was still a lack of awareness of other disciplines and where they can take a graduate, such as international relations, mass-media communications or multi-media design.
“It always comes back to ‘does it make you employable and what do you do with it?’ ” he said.
These preconceptions are outdated, Mr Mitchell said. Employers look for soft skills, such as writing and critical thinking, more than a particular subject of study, something that is reflected in numerous studies in recent years from major employers in the region.
Dr Emilie Rutledge from UAE University, a federal institution, is currently studying parental influence on degree and career choices among Emirati students. She said career guidance from secondary education through the early stages of higher education was key.
“The more flexible the structure of undergraduate degree courses, the more feasible it will be for students to actually reconsider their majors,” she said. “If such a structure was in place, they would be able to experiment with the subjects.”
Ali Shuhaimy, vice chancellor of admissions at AUS, said that parents see these areas of diversification but still prefer majors like engineering and architecture.
“You don’t see investment into projects for history or geography,” he said. “We see investment in nuclear energy, in solar energy.”
It is a culturally bound issue however.
“If you were in the US or Canada where there is a great history in higher education you will have many people studying a general major like history and when they graduate there are hundreds of organisations to employ them. But here, the only place that would consider hiring a history major is a school, where the compensation and status is deemed very low.”
Every year the university increases its outreach, educating prospective students and meeting parents. Last year the university held 170 functions and this year 220.
“With these realities or limitations we try our best with students to encourage them to do what they love,” Mr Shuhaimy said. “It works sometimes, but most of the time it doesn’t. Parental pressure and prestige is a huge cultural factor.”
Prof Samy Mahmoud, who resigned as chancellor of The University of Sharjah in January after six years, said that since 2009, a system has been in place to try to avoid the problems that arise when students do not choose wisely.
A high-tech guidance system helps students to envisage their career orientation and uses multiple-choice questions to help steer them to areas that match aptitude and personality. In addition, advisers from the university meet prospective students and their parents for in-depth conversations.
“Once the students are admitted and get into the first three weeks of classes, any student who shows doubts about their choice can meet one of the counsellors and ask for a transfer to another programme,” Prof Mahmoud said. “In addition, the student’s classwork is monitored carefully for the first few months for possible remedial courses of action.
“With the above system in place, fewer students find themselves in the wrong programme than was previously the case. We found in recent times that the percentage dropped closer to 5 per cent, which is practical for most universities around the world that are known to have the best advising practices.”
mswan@thenational.ae
How to watch Ireland v Pakistan in UAE
When: The one-off Test starts on Friday, May 11
What time: Each day’s play is scheduled to start at 2pm UAE time.
TV: The match will be broadcast on OSN Sports Cricket HD. Subscribers to the channel can also stream the action live on OSN Play.
Skewed figures
In the village of Mevagissey in southwest England the housing stock has doubled in the last century while the number of residents is half the historic high. The village's Neighbourhood Development Plan states that 26% of homes are holiday retreats. Prices are high, averaging around £300,000, £50,000 more than the Cornish average of £250,000. The local average wage is £15,458.
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The National's picks
4.35pm: Tilal Al Khalediah
5.10pm: Continous
5.45pm: Raging Torrent
6.20pm: West Acre
7pm: Flood Zone
7.40pm: Straight No Chaser
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Company profile
Name: Steppi
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Jeff Buckley: From Hallelujah To The Last Goodbye
By Dave Lory with Jim Irvin
BUNDESLIGA FIXTURES
Friday (UAE kick-off times)
Borussia Dortmund v Paderborn (11.30pm)
Saturday
Bayer Leverkusen v SC Freiburg (6.30pm)
Werder Bremen v Schalke (6.30pm)
Union Berlin v Borussia Monchengladbach (6.30pm)
Eintracht Frankfurt v Wolfsburg (6.30pm)
Fortuna Dusseldof v Bayern Munich (6.30pm)
RB Leipzig v Cologne (9.30pm)
Sunday
Augsburg v Hertha Berlin (6.30pm)
Hoffenheim v Mainz (9pm)
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In numbers
Number of Chinese tourists coming to UAE in 2017 was... 1.3m
Alibaba’s new ‘Tech Town’ in Dubai is worth... $600m
China’s investment in the MIddle East in 2016 was... $29.5bn
The world’s most valuable start-up in 2018, TikTok, is valued at... $75bn
Boost to the UAE economy of 5G connectivity will be... $269bn
Brief scores:
Manchester City 3
Aguero 1', 44', 61'
Arsenal 1
Koscielny 11'
Man of the match: Sergio Aguero (Manchester City)
How to get there
Emirates (www.emirates.com) flies directly to Hanoi, Vietnam, with fares starting from around Dh2,725 return, while Etihad (www.etihad.com) fares cost about Dh2,213 return with a stop. Chuong is 25 kilometres south of Hanoi.
MATCH INFO
Chelsea 1 (Hudson-Odoi 90 1')
Manchester City 3 (Gundogan 18', Foden 21', De Bruyne 34')
Man of the match: Ilkay Gundogan (Man City)
Match info
Uefa Nations League Group B:
England v Spain, Saturday, 11.45pm (UAE)
Fixtures
50-over match
UAE v Lancashire, starts at 10am
Champion County match
MCC v Surrey, four-day match, starting on Sunday, March 24, play starts at 10am
Both matches are at ICC Academy, Dubai Sports City. Admission is free.
