Attending the launch were Emarat’s Director of Retail Sales Dr Rahma Al Shamsi, Pinza’s CEO Tamer Al Khayat and COO Faisal Yabroudi. Photo: supplied
Attending the launch were Emarat’s Director of Retail Sales Dr Rahma Al Shamsi, Pinza’s CEO Tamer Al Khayat and COO Faisal Yabroudi. Photo: supplied
Attending the launch were Emarat’s Director of Retail Sales Dr Rahma Al Shamsi, Pinza’s CEO Tamer Al Khayat and COO Faisal Yabroudi. Photo: supplied
Attending the launch were Emarat’s Director of Retail Sales Dr Rahma Al Shamsi, Pinza’s CEO Tamer Al Khayat and COO Faisal Yabroudi. Photo: supplied

Emarat partners with Pinza to offer customers new healthy options



Service station food has been gradually raising the bar but now Emarat and Pinza really aim to spoil their customers in Dubai and the Northern Emirates.

Emarat has partnered with KCG, parent company of locally grown Pinza and Punz by Pinza, to expand their healthy and nutritious food offering at about 50 Bakeria locations across Dubai and the Northern Emirates, by launching Pinza this month. KCG will also be supplying their famous Punz by Pinza hand-shaped, seeded, rye sourdough sandwich bread to Emarat to increase the options available to the customer at Bakeria sandwich counters.

Christoph Winkel, manager of Emarat’s Bakeria, commented enthusiastically: “As a passionate food and beverage professional, I have always been aware of Pinza and what they are doing in the industry, so when the opportunity came around to partner with them and serve their incredible product at our locations, I honestly couldn’t have been more thrilled. I am excited to offer their deliciously healthy Pinzas at our Bakeria locations across Dubai, Sharjah and the Northern Emirates.”

Emarat has partnered with KCG to offer Pinza products at about 50 Bakeria locations across Dubai and the Northern Emirates. Photo: supplied
Emarat has partnered with KCG to offer Pinza products at about 50 Bakeria locations across Dubai and the Northern Emirates. Photo: supplied

Ever more health conscious and discerning, Emarat customers expect nutritious options and excellent service. The corporation is constantly looking for new products and ideas while keeping convenience at the forefront of their minds. The well-stocked Convenience Stores are constantly expanding their offerings and the freshly baked, on-site, on demand Pinza products are both healthy and nutritious.

Ali Khalifa bin Shaheen Ali Al Shamsi, Emarat’s director general, said: “Leading the corporation into exciting times of growth means encouraging our teams to make bold choices while answering to the demands of the market for excellent and honest products. Emarat, as a federal government co-operation, takes pride in finding and empowering sustainable and locally grown ventures as they show that the UAE has some outstanding, homegrown talent.”

Pinza is in a class all of its own. Not a pizza and not a flatbread. It is the modern foodie’s answer to a wholesome, guilt-free and ridiculously delicious, hand-kneaded crust. The secret is the 80 per cent water to 20 per cent flour ratio, this ensures a crisp, light, easy-to-digest, healthier and tastier base. Experts scoured Italy for the best cured meats such as the bresaola and beef pepperoni, the best Italian tomatoes and cheeses. Vegetables are sourced locally when possible, ensuring that only the freshest GMO-free veggies and herbs are selected for the toppings.

Faisal Yabroudi, chief operating officer for KCG said: “This is our first big step into a consumer based, grab-and-go retail environment where customers can order, have their Pinza cooked fresh and handed to them in a matter of minutes. We can’t wait for everyone to try Pinza at its best ― fresh from the oven.”

Profile of Whizkey

Date founded: 04 November 2017

Founders: Abdulaziz AlBlooshi and Harsh Hirani

Based: Dubai, UAE

Number of employees: 10

Sector: AI, software

Cashflow: Dh2.5 Million  

Funding stage: Series A

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The burning issue

The internal combustion engine is facing a watershed moment – major manufacturer Volvo is to stop producing petroleum-powered vehicles by 2021 and countries in Europe, including the UK, have vowed to ban their sale before 2040. The National takes a look at the story of one of the most successful technologies of the last 100 years and how it has impacted life in the UAE.

Part three: an affection for classic cars lives on

Read part two: how climate change drove the race for an alternative 

Read part one: how cars came to the UAE

The%20specs
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Terror attacks in Paris, November 13, 2015

- At 9.16pm, three suicide attackers killed one person outside the Atade de France during a foootball match between France and Germany- At 9.25pm, three attackers opened fire on restaurants and cafes over 20 minutes, killing 39 people- Shortly after 9.40pm, three other attackers launched a three-hour raid on the Bataclan, in which 1,500 people had gathered to watch a rock concert. In total, 90 people were killed- Salah Abdeslam, the only survivor of the terrorists, did not directly participate in the attacks, thought to be due to a technical glitch in his suicide vest- He fled to Belgium and was involved in attacks on Brussels in March 2016. He is serving a life sentence in France

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Match info

Liverpool 4
Salah (19'), Mane (45 2', 53'), Sturridge (87')

West Ham United 0

About Takalam

Date started: early 2020

Founders: Khawla Hammad and Inas Abu Shashieh

Based: Abu Dhabi

Sector: HealthTech and wellness

Number of staff: 4

Funding to date: Bootstrapped

India squad

Virat Kohli (captain), Rohit Sharma, Mayank Agarwal, K.L. Rahul, Shreyas Iyer, Manish Pandey, Rishabh Pant, Shivam Dube, Kedar Jadhav, Ravindra Jadeja, Yuzvendra Chahal, Kuldeep Yadav, Deepak Chahar, Mohammed Shami, Shardul Thakur.

Brief scores:

Manchester United 4

Young 13', Mata 28', Lukaku 42', Rashford 82'

Fulham 1

Kamara 67' (pen),

Red card: Anguissa (68')

Man of the match: Juan Mata (Man Utd)

UAE currency: the story behind the money in your pockets
The Brutalist

Director: Brady Corbet

Stars: Adrien Brody, Felicity Jones, Guy Pearce, Joe Alwyn

Rating: 3.5/5

Our legal consultant

Name: Hassan Mohsen Elhais

Position: legal consultant with Al Rowaad Advocates and Legal Consultants.

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'Dark Waters'

Directed by: Todd Haynes

Starring: Mark Ruffalo, Anne Hathaway, William Jackson Harper 

Rating: ****

Our legal advisor

Ahmad El Sayed is Senior Associate at Charles Russell Speechlys, a law firm headquartered in London with offices in the UK, Europe, the Middle East and Hong Kong.

Experience: Commercial litigator who has assisted clients with overseas judgments before UAE courts. His specialties are cases related to banking, real estate, shareholder disputes, company liquidations and criminal matters as well as employment related litigation. 

Education: Sagesse University, Beirut, Lebanon, in 2005.

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Second Test, Day 2:

South Africa 335 & 75/1 (22.0 ov)
England 205
South Africa lead by 205 runs with 9 wickets remaining

COMPANY%20PROFILE
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Updated: June 02, 2022, 3:32 AM