Lacnor and Oasis’ “Small Steps, Big Difference” campaign urged people across the UAE to pledge for a healthier tomorrow, aiming to increase consciousness on sustainability and health.
Lacnor and Oasis, the leading brands of National Food Products Company (NFPC), implemented a sustainability-focused, health-driven campaign, “Small Steps, Big Difference”.
The “Small Steps, Big Difference” campaign, conducted during Ramadan, aimed to remind people that impactful positive behaviour changes start with one small step, which, when applied consistently and by everyone, goes a long way to making a big difference to our environment, and ourselves.
During Ramadan, Lacnor and Oasis asked people in the UAE to join the campaign and make a small pledge for a healthier tomorrow. Pledging ensured they had a chance to win a new Tesla Model 3 and other eco-friendly prizes.
Oasis consumers were pledging for a healthier planet by promising what small steps they would take in their daily life to contribute to a more sustainable future for the world.
Lacnor consumers pledged healthier versions of themselves, committing to healthier habits through better and more healthy choices in food and drinks while committing to a more active lifestyle.
Established in 1984, Oasis is a leading water brand in the UAE and has been taking significant steps towards sustainable future
Established in 1984, Oasis is a leading water brand in the UAE and has been taking significant steps towards sustainable future, by reducing its Carbon Footprint through the use of technological advances that reduce the use of plastic in the PET bottles, introducing the first paper-based water packaging in the region, reducing its water footprint through innovative technological solutions that reduce water wastage and through CSR campaign that provides water to those in need around the world, and promote “Reduce, Recycle, Reuse” initiatives in developed countries like the UAE.
Established in 1978, Lacnor has become a staple in millions of homes, bringing people the best of nature through its wide variety of juices that are selectively sourced from where these fruit trees naturally thrive, along with dairy products which are exclusively sourced from New Zealand’s grass-fed cows, which produce milk with higher nutritional value than most local alternatives. Their Healthy Living and 100% Juice range, with no added sugar, aim to complement the nation’s drive to improve health and wellness amongst consumers who are cautious of their sugar intake. Lacnor has continued the health focus by offering low fat & reduced sugar variants within its flavoured milk range too. As a market leader, Lacnor continues to be a pioneer in developing innovations and making steps for a healthy lifestyle of its consumers, through its natural and healthy products.
The “Small Steps, Big Difference” campaign directly drove the action of over 18,000 unique registrations and almost 2,000 impressive pledges, along with a positive response from long-time users of UAE’s leading water and beverage brands, Oasis and Lacnor.
The creative, inspiring, and outstanding pledges, which people shared on Instagram, showed how important these topics are and how generating awareness and empowering change creates a unique opportunity for a significant impact on the future.
The winner of the major prize of a Tesla Model 3 was a father of three from Abu Dhabi. His family are long-term customers of Lacnor milk, with the winner expressing that he and his family were delighted to participate in the initiative with their favourite brand and, of course, for winning the main prize. Five other participants in the pledges won e-scooters as a prize to help them on their sustainability & health journey.
Lacnor and Oasis brands encourage people to continue their commitment to sustainability and health journey, as our collective tomorrow depends on our actions today.
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