An education fund launched in the UAE by Sheikh Mohammed bin Rashid, Vice President, and Ruler of Dubai, to help disadvantaged families around the world has raised Dh770 million in two weeks.
The Mothers' Endowment campaign was created to provide educational materials, start social programmes and equip schools.
The campaign, which coincides with Ramadan, is inspired by the role mothers play in society, and people in the UAE are encouraged to make donations in their mothers' names.
“The strong community response to the Mothers’ Endowment campaign confirms how doing good has become an established way of life in the UAE community, which further solidifies the UAE’s humanitarian role,” said Mohammad Al Gergawi, secretary general of Mohammed bin Rashid Al Maktoum Global Initiatives, who is overseeing the campaign.
It "builds upon the success of previous charity and humanitarian initiatives launched in the UAE, which helped to drive development across underserved communities through a series of sustainable programmes that improve quality of life and ensure well-being".
Raising Dh770 million in two weeks shows how the Mothers’ Endowment campaign is on track to meet its Dh1 billion target, Mr Al Gergawi added.
Supporting the campaign
The Mothers' Endowment Campaign website has several options for donors.
Pledges can be made online, either monthly or through a one-off payment.
Donations can also be made by SMS messages through Etisalat or Du, by the DubaiNow app or Jood or through a bank transfer.
For large donations and related inquiries, contact the campaign team on 800 9999.
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Stuart Ritchie, director of wealth advice at AES International, says children cannot learn something overnight, so it helps to have a fun routine that keeps them engaged and interested.
“I explain to my daughter that the money I draw from an ATM or the money on my bank card doesn’t just magically appear – it’s money I have earned from my job. I show her how this works by giving her little chores around the house so she can earn pocket money,” says Mr Ritchie.
His daughter is allowed to spend half of her pocket money, while the other half goes into a bank account. When this money hits a certain milestone, Mr Ritchie rewards his daughter with a small lump sum.
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