A Day in the Life allows you to step into the shoes of a UAE resident to experience a typical 24 hours in their work and home life
Three years ago Dubai’s Madinat Theatre was reinvented as the immersive Theatre of Digital Art (Toda).
Daria Prodaevich joined as art director in 2021 with the task of broadening the concept beyond showcasing classical art through technology.
Now, as managing director, she oversees a creative centre hosting everything from hologram-led Van Gogh displays, meditation sessions and innovative product launches to visually collaborative jazz and classical music concerts.
The 29 year old grew up in Moscow, where she gave museum tours, acted and completed a master's in cultural studies.
She also worked in PR, HR and operations before her artistic passions prompted her to seek work in Dubai, where she had family.
Ms Prodaevich takes The National through her typical day.
7am: Canine alarm call
The alarm is set but Italian greyhound Grey sometimes takes the initiative.
“He stays in another room at night, but usually I wake up to him scratching at the door,” she says. “After his walk, I do yoga for 40 mins and then have breakfast.”
Work is a 10-minute drive from home in Barsha Heights.
Ms Prodaevich, a lover of culture, history and old architecture, didn’t warm to Dubai on previous holiday visits.
“Then I realised Dubai is a fantastic city, growing really fast at the forefront of technological development.
“While a lot of countries in Europe, the US and Russia have their history and culture, they’re maybe not so audacious when it comes to innovation and technology.
“I realised that by developing Toda, I could contribute to a developing local cultural scene. We were the first to launch an immersive digital art/NFT exhibition in November 2021.”
9-10am: Arrive and switch on
Ahead of Toda opening, Ms Prodaevich greets members of her team of 30 and watches filming of rehearsals for future shows.
“If we’re bringing a project with an interesting visual collaboration we create a video to market on social media and adverts,” she says.
Ms Prodaevich saw a “huge opportunity” on her appointment to develop something new at Toda, experimenting beyond its initial brief.
“The concept when it opened was different,” she says.
“We didn’t have anybody to create programmes, because originally the idea was just to stay with digital art shows. What makes Toda unique is it’s an immersive hub that can combine different arts in one place.”
11am: Doors open
Ahead of meetings, Ms Prodaevich walks around the venue to check all is fine.
While regular digital art shows still feature – playing each hour thousands of times a year to customers who sit or wander – Toda’s programme now features concerts, theatre, wellness, education, masterclasses and lectures.
“We started combining contemporary art exhibitions and music events, and then decided to combine music and contemporary art. Now we have regular concerts.
“We are evolving.”
12.30pm: Digital dialogue
Not all Toda employees are UAE-based so curatorial meetings can take place virtually.
“We launched a metaverse platform – sometimes we meet there because some employees are working from abroad and they have an avatar who can talk and walk around,” explains Ms Prodaevich.
“Our vision is to enrich UAE’s cultural landscape. We can contribute by not only presenting arts, but also representing international or local theatre, international or local musicians.
“We invite musicians and suggest they collaborate with digital artists as we work with a lot of digital studios."
2pm: Big cats and dragons
Thirty per cent of Toda audiences comprise tourists, with the rest UAE citizens and residents. The programme is as diverse as the demographic.
“There are a lot of families, especially for digital shows. We’re currently preparing for The Wizard Of Oz,” says Ms Prodaevich.
Her diary can include inspecting a private event set-up, such as corporate activations.
Some ideas cannot happen, such as when a company wanted to bring a live jaguar.
“They replaced it with CGI,” recalls Ms Prodaevich, who cites a launch of Games of Thrones prequel series House of the Dragon as a highlight; Toda transformed into a dungeon with fiery images of dragons while knights roamed.
“Some clients do something absolutely amazing,” she says, such as when luxury brand Mont Blanc transformed Toda into the Orient Express for an "on-board" dinner.
3pm: Feedback with feeling
Ms Prodaevich spends time with the tech team, offering input as a visual concert is readied.
“A good manager is defined by her team and my team is amazing,” she says.
Defining an evolving Toda for the public is less simple.
“We had several brainstorming sessions … we wanted to stay flexible and open to creators. We have rules for what kind of programmes we can bring, but there is a lot of freedom of exploration,” says Ms Prodaevich, who is putting finishing touches to a November-March theatre season with acts chosen based on skills and cultural diversity.
Audiences previously experienced Japanese Miyazaki anime-inspired digital artwork sound-tracked by Armenian musicians, AI-generated artworks, and Ramadan calligraphy set to handpan orchestration.
This time an open call brought local and international theatre companies.
"Our goal is to show some hidden gems of Dubai and maybe create something new by collaboration with technology," says Ms Prodaevich.
6pm: Head for the heals
Ms Prodaevich makes final checks behind the scenes if there is a special show.
Or, depending on the day, she might join a meditation or art therapy session.
“Sound healing is really popular here. Sometimes, after my working day, that’s a good way to finish, with the visual effects and sound of water.”
7pm: Concert or commute
Ms Prodaevich weighs up heading for home and dinner or attending a performance, such as Toda’s popular Friday jazz night.
“Sometimes it’s with visuals from our library,” she says. “For instance, a musician plays Fly Me To The Moon and we create a nice scene. We’re trying to embrace different ways to present culture through technology.”
8pm-11pm: Time to dream
A dog walk, some TV, a book or researching possible new shows before heading to bed.
One of Ms Prodaevich’s first bookings was designed to send people to sleep, based on US thematic 1960s concerts.
“People used to gather in summer to look at the night sky, bring their beds and listen to music,” she explains.
“I invited a musician and an artist to create a special combination of electronic music and visuals.
“People were snoring and by the end of the third hour there was different music and art to wake them up. It was a really nice experiment.”
Global Fungi Facts
• Scientists estimate there could be as many as 3 million fungal species globally
• Only about 160,000 have been officially described leaving around 90% undiscovered
• Fungi account for roughly 90% of Earth's unknown biodiversity
• Forest fungi help tackle climate change, absorbing up to 36% of global fossil fuel emissions annually and storing around 5 billion tonnes of carbon in the planet's topsoil
Scoreline
Saudi Arabia 1-0 Japan
Saudi Arabia Al Muwallad 63’
Killing of Qassem Suleimani
The five pillars of Islam
More from Neighbourhood Watch
Ferrari 12Cilindri specs
Engine: naturally aspirated 6.5-liter V12
Power: 819hp
Torque: 678Nm at 7,250rpm
Price: From Dh1,700,000
Available: Now
Ad Astra
Director: James Gray
Stars: Brad Pitt, Tommy Lee Jones
Five out of five stars
ALRAWABI%20SCHOOL%20FOR%20GIRLS
%3Cp%3ECreator%3A%20Tima%20Shomali%3C%2Fp%3E%0A%3Cp%3EStarring%3A%C2%A0Tara%20Abboud%2C%C2%A0Kira%20Yaghnam%2C%20Tara%20Atalla%3C%2Fp%3E%0A%3Cp%3ERating%3A%204%2F5%3C%2Fp%3E%0A
RESULTS
1.45pm: Maiden Dh75,000 1,200m
Winner: Lady Parma, Richard Mullen (jockey), Satish Seemar (trainer).
2.15pm: Maiden Dh75,000 1,200m
Winner: Tabernas, Connor Beasley, Ahmed bin Harmash.
2.45pm: Handicap Dh95,000 1,200m
Winner: Night Castle, Connor Beasley, Satish Seemar.
3.15pm: Handicap Dh120,000 1,400m
Winner: Mystique Moon, Sam Hitchcott, Doug Watson.
3.45pm: Handicap Dh80,000 1,400m
Winner: Mutawakked, Szczepan Mazur, Musabah Al Muhairi.
4.15pm: Handicap Dh90,000 1,800m
Winner: Tafaakhor, Sandro Paiva, Ali Rashid Al Raihe.
4.45pm: Handicap Dh80,000 1,950m
Winner: Cranesbill, Fabrice Veron, Erwan Charpy.
Oscars in the UAE
The 90th Academy Awards will be aired in the UAE from 3.30am on Monday, March 5 on OSN, with the ceremony starting at 5am
The%20specs%3A%202024%20Mercedes%20E200
%3Cp%3E%3Cstrong%3EEngine%3A%20%3C%2Fstrong%3E2.0-litre%20four-cyl%20turbo%20%2B%20mild%20hybrid%0D%3Cbr%3E%3Cstrong%3EPower%3A%20%3C%2Fstrong%3E204hp%20at%205%2C800rpm%20%2B23hp%20hybrid%20boost%0D%3Cbr%3E%3Cstrong%3ETorque%3A%20%3C%2Fstrong%3E320Nm%20at%201%2C800rpm%20%2B205Nm%20hybrid%20boost%0D%3Cbr%3E%3Cstrong%3ETransmission%3A%20%3C%2Fstrong%3E9-speed%20auto%0D%3Cbr%3E%3Cstrong%3EFuel%20consumption%3A%20%3C%2Fstrong%3E7.3L%2F100km%0D%3Cbr%3E%3Cstrong%3EOn%20sale%3A%20%3C%2Fstrong%3ENovember%2FDecember%0D%3Cbr%3E%3Cstrong%3EPrice%3A%20%3C%2Fstrong%3EFrom%20Dh205%2C000%20(estimate)%3C%2Fp%3E%0A
Lexus LX700h specs
Engine: 3.4-litre twin-turbo V6 plus supplementary electric motor
Power: 464hp at 5,200rpm
Torque: 790Nm from 2,000-3,600rpm
Transmission: 10-speed auto
Fuel consumption: 11.7L/100km
On sale: Now
Price: From Dh590,000
Diriyah%20project%20at%20a%20glance
%3Cp%3E-%20Diriyah%E2%80%99s%201.9km%20King%20Salman%20Boulevard%2C%20a%20Parisian%20Champs-Elysees-inspired%20avenue%2C%20is%20scheduled%20for%20completion%20in%202028%0D%3Cbr%3E-%20The%20Royal%20Diriyah%20Opera%20House%20is%20expected%20to%20be%20completed%20in%20four%20years%0D%3Cbr%3E-%20Diriyah%E2%80%99s%20first%20of%2042%20hotels%2C%20the%20Bab%20Samhan%20hotel%2C%20will%20open%20in%20the%20first%20quarter%20of%202024%0D%3Cbr%3E-%20On%20completion%20in%202030%2C%20the%20Diriyah%20project%20is%20forecast%20to%20accommodate%20more%20than%20100%2C000%20people%0D%3Cbr%3E-%20The%20%2463.2%20billion%20Diriyah%20project%20will%20contribute%20%247.2%20billion%20to%20the%20kingdom%E2%80%99s%20GDP%0D%3Cbr%3E-%20It%20will%20create%20more%20than%20178%2C000%20jobs%20and%20aims%20to%20attract%20more%20than%2050%20million%20visits%20a%20year%0D%3Cbr%3E-%20About%202%2C000%20people%20work%20for%20the%20Diriyah%20Company%2C%20with%20more%20than%2086%20per%20cent%20being%20Saudi%20citizens%0D%3C%2Fp%3E%0A
HEADLINE HERE
- I would recommend writing out the text in the body
- And then copy into this box
- It can be as long as you link
- But I recommend you use the bullet point function (see red square)
- Or try to keep the word count down
- Be wary of other embeds lengthy fact boxes could crash into
- That's about it
RESULTS
2pm: Handicap (PA) Dh40,000 (Dirt) 1,000m
Winner: AF Mozhell, Saif Al Balushi (jockey), Khalifa Al Neyadi (trainer)
2.30pm: Maiden (PA) Dh40,000 (D) 2,000m
Winner: Majdi, Szczepan Mazur, Abdallah Al Hammadi.
3pm: Handicap (PA) Dh40,000 (D) 1,700m
Winner: AF Athabeh, Tadhg O’Shea, Ernst Oertel.
3.30pm: Handicap (PA) Dh40,000 (D) 1,700m
Winner: AF Eshaar, Bernardo Pinheiro, Khalifa Al Neyadi
4pm: Gulf Cup presented by Longines Prestige (PA) Dh150,000 (D) 1,700m
Winner: Al Roba’a Al Khali, Al Moatasem Al Balushi, Younis Al Kalbani
4.30pm: Handicap (TB) Dh40,000 (D) 1,200m
Winner: Apolo Kid, Antonio Fresu, Musabah Al Muahiri
Indoor cricket in a nutshell
Indoor Cricket World Cup – Sep 16-20, Insportz, Dubai
16 Indoor cricket matches are 16 overs per side
8 There are eight players per team
9 There have been nine Indoor Cricket World Cups for men. Australia have won every one.
5 Five runs are deducted from the score when a wickets falls
4 Batsmen bat in pairs, facing four overs per partnership
Scoring In indoor cricket, runs are scored by way of both physical and bonus runs. Physical runs are scored by both batsmen completing a run from one crease to the other. Bonus runs are scored when the ball hits a net in different zones, but only when at least one physical run is score.
Zones
A Front net, behind the striker and wicketkeeper: 0 runs
B Side nets, between the striker and halfway down the pitch: 1 run
C Side nets between halfway and the bowlers end: 2 runs
D Back net: 4 runs on the bounce, 6 runs on the full
FIXTURES
Fixtures for Round 15 (all times UAE)
Friday
Inter Milan v AS Roma (11.45pm)
Saturday
Atalanta v Verona (6pm)
Udinese v Napoli (9pm)
Lazio v Juventus (11.45pm)
Sunday
Lecce v Genoa (3.30pm)
Sassuolo v Cagliari (6pm)
SPAL v Brescia (6pm)
Torino v Fiorentina (6pm)
Sampdoria v Parma (9pm)
Bologna v AC Milan (11.45pm)
Volvo ES90 Specs
Engine: Electric single motor (96kW), twin motor (106kW) and twin motor performance (106kW)
Power: 333hp, 449hp, 680hp
Torque: 480Nm, 670Nm, 870Nm
On sale: Later in 2025 or early 2026, depending on region
Price: Exact regional pricing TBA
More on Quran memorisation:
Like a Fading Shadow
Antonio Muñoz Molina
Translated from the Spanish by Camilo A. Ramirez
Tuskar Rock Press (pp. 310)
ARGYLLE
%3Cp%3EDirector%3A%20Matthew%20Vaughn%3C%2Fp%3E%0A%3Cp%3EStarring%3A%20Bryce%20Dallas%20Howard%2C%20Sam%20Rockwell%2C%20John%20Cena%3C%2Fp%3E%0A%3Cp%3ERating%3A%203%2F5%3C%2Fp%3E%0A
Married Malala
Malala Yousafzai is enjoying married life, her father said.
The 24-year-old married Pakistan cricket executive Asser Malik last year in a small ceremony in the UK.
Ziauddin Yousafzai told The National his daughter was ‘very happy’ with her husband.
BRIEF SCORES
England 228-7, 50 overs
N Sciver 51; J Goswami 3-23
India 219, 48.4 overs
P Raut 86, H Kaur 51; A Shrubsole 6-46
England won by nine runs
'Manmarziyaan' (Colour Yellow Productions, Phantom Films)
Director: Anurag Kashyap
Cast: Abhishek Bachchan, Taapsee Pannu, Vicky Kaushal
Rating: 3.5/5
Essentials
The flights
Emirates, Etihad and Malaysia Airlines all fly direct from the UAE to Kuala Lumpur and on to Penang from about Dh2,300 return, including taxes.
Where to stay
In Kuala Lumpur, Element is a recently opened, futuristic hotel high up in a Norman Foster-designed skyscraper. Rooms cost from Dh400 per night, including taxes. Hotel Stripes, also in KL, is a great value design hotel, with an infinity rooftop pool. Rooms cost from Dh310, including taxes.
In Penang, Ren i Tang is a boutique b&b in what was once an ancient Chinese Medicine Hall in the centre of Little India. Rooms cost from Dh220, including taxes.
23 Love Lane in Penang is a luxury boutique heritage hotel in a converted mansion, with private tropical gardens. Rooms cost from Dh400, including taxes.
In Langkawi, Temple Tree is a unique architectural villa hotel consisting of antique houses from all across Malaysia. Rooms cost from Dh350, including taxes.
The specs: 2018 Chevrolet Trailblazer
Price, base / as tested Dh99,000 / Dh132,000
Engine 3.6L V6
Transmission: Six-speed automatic
Power 275hp @ 6,000rpm
Torque 350Nm @ 3,700rpm
Fuel economy combined 12.2L / 100km
Six things you need to know about UAE Women’s Special Olympics football team
Several girls started playing football at age four
They describe sport as their passion
The girls don’t dwell on their condition
They just say they may need to work a little harder than others
When not in training, they play football with their brothers and sisters
The girls want to inspire others to join the UAE Special Olympics teams
UAE%20PREMIERSHIP
%3Cp%3E%3Cstrong%3EFinal%3A%3C%2Fstrong%3E%20Dubai%20Hurricanes%20v%20Jebel%20Ali%20Dragons%0D%3Cbr%3E%0DSaturday%2C%208.15pm%2C%20Al%20Ain%20Amblers%0D%3C%2Fp%3E%0A%3Cp%3E%3Cstrong%3ESemi-final%20results%3C%2Fstrong%3E%0D%3Cbr%3EDubai%20Exiles%2020-26%20Dubai%20Hurricanes%0D%3Cbr%3EDubai%20Tigers%2032-43%20Jebel%20Ali%20Dragons%0D%3C%2Fp%3E%0A%3Cp%3E%3Cstrong%3ETable%3C%2Fstrong%3E%0D%3Cbr%3E1%20Dubai%20Tigers%2C%2033%20points%0D%3Cbr%3E2%20Dubai%20Exiles%2C%2024%20points%0D%3Cbr%3E3%20Dubai%20Hurricanes%2C%2018%20points%0D%3Cbr%3E4%20Jebel%20Ali%20Dragons%2C%2014%20points%0D%3Cbr%3E5%20Abu%20Dhabi%20Harlequins%2C%2014%20points%3C%2Fp%3E%0A
Australia tour of Pakistan
March 4-8: First Test, Rawalpindi
March 12-16: Second Test, Karachi
March 21-25: Third Test, Lahore
March 29: First ODI, Rawalpindi
March 31: Second ODI, Rawalpindi
April 2: Third ODI, Rawalpindi
April 5: T20I, Rawalpindi
Mercedes-AMG GT 63 S E Performance: the specs
Engine: 4.0-litre twin-turbo V8 plus rear-mounted electric motor
Power: 843hp at N/A rpm
Torque: 1470Nm N/A rpm
Transmission: 9-speed auto
Fuel consumption: 8.6L/100km
On sale: October to December
Price: From Dh875,000 (estimate)
What sanctions would be reimposed?
Under ‘snapback’, measures imposed on Iran by the UN Security Council in six resolutions would be restored, including:
- An arms embargo
- A ban on uranium enrichment and reprocessing
- A ban on launches and other activities with ballistic missiles capable of delivering nuclear weapons, as well as ballistic missile technology transfer and technical assistance
- A targeted global asset freeze and travel ban on Iranian individuals and entities
- Authorisation for countries to inspect Iran Air Cargo and Islamic Republic of Iran Shipping Lines cargoes for banned goods
