Day in the Life: Dubai marriage proposal planner makes a living out of love


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Our A Day in the Life series allows you to step into the shoes of a UAE resident to experience a typical 24 hours in their work and home life

For most of us, a wedding proposal happens once in a lifetime. But for Caroline Ralston, it's just another day at the office.

The founder and chief executive of Dubai's Proposal Boutique has organised more than 400 extravagant proposals at venues including Burj Khalifa, Burj Al Arab, Aura Skypool and Al Ain Zoo – and has a 100 per cent success rate.

The former Emirates cabin crew member from Cheshire, England, was inspired to set up her proposal business in 2014 after her husband surprised her with a five-day marriage proposal in New York.

Today, she welcomes nervous grooms-to-be from around the world looking to arrange lavish set-ups, involving everything from flash mobs and private helicopters to takeovers of the Emirates Airline Rugby Sevens stadium.

Here, The National follows Ms Ralston through a typical day juggling prop preparation and flower arrangements with undercover operations and last-minute nerves.

5am: Prepping the day

"On an event day, I'll be up bright and early to make sure everything is in place for the proposal, since there's a lot to organise," Ms Ralston said.

"We're extremely busy now, with most proposals costing anything from Dh40,000 ($10,890) to Dh800,000 ($217,000)."

Ms Ralston said one of her most recent proposals took a full day.

"The guy whisked his girlfriend off on a yacht before enjoying a gourmet dinner on the beach, drinks in a secluded courtyard and a stroll through a private garden. When they reached the centre, there was a huge gift box waiting for her on the helipad containing a brand-new Range Rover Sport and a Dh250,000 engagement ring.

"Pulling off something like that takes months of planning, but seeing it all come together is the best feeling in the world."

8.30am: Getting creative

"I usually arrive at the office early to answer all the proposal requests that have come in the night before," Ms Ralston said.

"This is always an exciting part of the day and my inbox could hold anything from a rooftop proposal at the Burj Khalifa to a Disney-themed takeover involving princesses, magicians and hundreds of stuffed toys."

Then Ms Ralston heads over to a creative staff meeting where her team of six will come up with new ideas for "out-of-this-world proposals".

"This is supposed to last only 20 minutes, but can often get out of hand with talk of infinity pools, desert escapes and novel ways to hide engagement rings," she said.

9am: Calming nerves

The rest of the morning, she said, is dedicated to consultation and "calm-my-nerves" calls, where she reassures her fretting clients by taking them through the plans.

"People are typically most nervous the week before the proposal itself when we're taking them through the itinerary and coming up with a believable cover story to get the couple to the venue," Ms Ralston said.

"We once had a guy call us 90 minutes before the proposal wanting to change his giant message on the Rugby Sevens pitch from 'Marry Me' to 'Be My Valentine'".

Luckily, Ms Ralston said, he pulled himself together once he arrived at the venue and got down on one knee as planned.

12pm: Sourcing supplies

After a quick lunch, Ms Ralston runs errands and gets organised.

"Usually, I'll head to florists to discuss elaborate displays and flower arches, before auditioning musicians and picking up any props and craft supplies we need," Ms Ralston said.

Then, she'll drive to her warehouse in Al Quoz to paint the props or put together lighting displays or heart boards with a private message. "It's a treasure trove in there," she said.

Caroline Ralston says she has often hidden behind palm trees or beach umbrellas to make sure everything runs smoothly. Photo: The National
Caroline Ralston says she has often hidden behind palm trees or beach umbrellas to make sure everything runs smoothly. Photo: The National

4pm: Undercover work

In the afternoon, Ms Ralston and the team will head to the venue, whether it's a rooftop, beach, desert or garden.

She said setting up can take anything from three to eight hours depending on how many aspects there are.

Ms Ralston said one client from Taiwan managed three proposals in one day – to the same woman.

"The first was during a private helicopter ride, then they were driven by Rolls-Royce to a private garden where the groom joined a flash mob to get down on one knee and propose for a second time," she said.

"After that, they were taken to Burj Al Arab in a limo where deep divers presented a "MARRY ME" sign in an underwater restaurant. He got down on one knee and proposed again with a third ring."

Ms Ralston said that she sometimes goes undercover at the venue as part of the hotel concierge team or as a waitress in a restaurant to ensure everything goes to plan.

"It's all very slick and once we've perfected the room set-up, we'll get into position with our job sheet and schedule.

"There are plenty of times I've hidden behind palm trees or beach umbrellas to make sure everything is running smoothly," she said.

11pm: A job well done

Ms Ralston said that so far she's had a 100 per cent success rate, and reactions range from stunned silence to hysterical screaming and crying.

"We had one lady recently who couldn't say anything except 'shut up', at least 100 times," she said.

Once everything has died down, Ms Ralston and her team escort the happy couple to a car and will pack everything down and race to their hotel room to redecorate.

"It's a hectic job and some days last well over 18 hours, but when you see a couple sharing that magical moment, it makes it all worthwhile," she said.

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Dos

  • Wear the right fabric for the right season and occasion 
  • Always ask for the dress code if you don’t know
  • Wear a white kandura, white ghutra / shemagh (headwear) and black shoes for work 
  • Wear 100 per cent cotton under the kandura as most fabrics are polyester

Don’ts 

  • Wear hamdania for work, always wear a ghutra and agal 
  • Buy a kandura only based on how it feels; ask questions about the fabric and understand what you are buying

'Joker'

Directed by: Todd Phillips

Starring: Joaquin Phoenix

Rating: Five out of five stars

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6.30pm Meydan Classic Trial US$100,000 (Turf) 1,400m

Winner Bella Fever, Dane O’Neill (jockey), Mike de Kock (trainer).

7.05pm Handicap $135,000 (T) 1,400m

Winner Woven, Harry Bentley, David Simcock.

7.40pm UAE 2000 Guineas Group Three $250,000 (Dirt) 1,600m

Winner Fore Left, William Buick, Doug O’Neill.

8.15pm Dubai Sprint Listed Handicap $175,000 (T) 1,200m

Winner Rusumaat, Dane O’Neill, Musabah Al Muhairi.

8.50pm Al Maktoum Challenge Round-2 Group Two $450,000 (D) 1,900m

Winner Benbatl, Christophe Soumillon, Saeed bin Suroor.

9.25pm Handicap $135,000 (T) 1,800m

Winner Art Du Val, William Buick, Charlie Appleby.

10pm Handicap $135,000 (T) 1,400m

Winner Beyond Reason, William Buick, Charlie Appleby.

UPI facts

More than 2.2 million Indian tourists arrived in UAE in 2023
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Indian tourists can make purchases in UAE using rupee accounts in India through QR-code-based UPI real-time payment systems
Indian residents in UAE can use their non-resident NRO and NRE accounts held in Indian banks linked to a UAE mobile number for UPI transactions

Specs

Engine: 51.5kW electric motor

Range: 400km

Power: 134bhp

Torque: 175Nm

Price: From Dh98,800

Available: Now

DEADPOOL & WOLVERINE

Starring: Ryan Reynolds, Hugh Jackman, Emma Corrin

Director: Shawn Levy

Rating: 3/5

The Melbourne Mercer Global Pension Index

The Melbourne Mercer Global Pension Index

Mazen Abukhater, principal and actuary at global consultancy Mercer, Middle East, says the company’s Melbourne Mercer Global Pension Index - which benchmarks 34 pension schemes across the globe to assess their adequacy, sustainability and integrity - included Saudi Arabia for the first time this year to offer a glimpse into the region.

The index highlighted fundamental issues for all 34 countries, such as a rapid ageing population and a low growth / low interest environment putting pressure on expected returns. It also highlighted the increasing popularity around the world of defined contribution schemes.

“Average life expectancy has been increasing by about three years every 10 years. Someone born in 1947 is expected to live until 85 whereas someone born in 2007 is expected to live to 103,” Mr Abukhater told the Mena Pensions Conference.

“Are our systems equipped to handle these kind of life expectancies in the future? If so many people retire at 60, they are going to be in retirement for 43 years – so we need to adapt our retirement age to our changing life expectancy.”

Saudi Arabia came in the middle of Mercer’s ranking with a score of 58.9. The report said the country's index could be raised by improving the minimum level of support for the poorest aged individuals and increasing the labour force participation rate at older ages as life expectancies rise.

Mr Abukhater said the challenges of an ageing population, increased life expectancy and some individuals relying solely on their government for financial support in their retirement years will put the system under strain.

“To relieve that pressure, governments need to consider whether it is time to switch to a defined contribution scheme so that individuals can supplement their own future with the help of government support,” he said.

COMPANY PROFILE

Founders: Sebastian Stefan, Sebastian Morar and Claudia Pacurar

Based: Dubai, UAE

Founded: 2014

Number of employees: 36

Sector: Logistics

Raised: $2.5 million

Investors: DP World, Prime Venture Partners and family offices in Saudi Arabia and the UAE

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Artist: Linkin Park

Label: Warner Records

Number of tracks: 11

Rating: 4/5

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Stars: Dwayne Johnson, Kevin Hart, Karen Gillan, Jack Black, Nick Jonas 

Two out of five stars 

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Engine: Four electric motors, one at each wheel

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Torque: 859Nm

Transmission: Single-speed automatic

Price: From Dh825,900

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Cast: Rishi Kapoor, Jimmy Sheirgill, Sunny Singh, Omkar Kapoor, Rajesh Sharma
Rating: Two out of five stars 

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Director: John Madden 

 

Cast: Colin Firth, Matthew Macfayden, Kelly Macdonald and Penelope Wilton

 

Rating: 4/5

 
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Creator: Mike White

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The biog

Favourite hobby: taking his rescue dog, Sally, for long walks.

Favourite book: anything by Stephen King, although he said the films rarely match the quality of the books

Favourite film: The Shawshank Redemption stands out as his favourite movie, a classic King novella

Favourite music: “I have a wide and varied music taste, so it would be unfair to pick a single song from blues to rock as a favourite"

Sukuk explained

Sukuk are Sharia-compliant financial certificates issued by governments, corporates and other entities. While as an asset class they resemble conventional bonds, there are some significant differences. As interest is prohibited under Sharia, sukuk must contain an underlying transaction, for example a leaseback agreement, and the income that is paid to investors is generated by the underlying asset. Investors must also be prepared to share in both the profits and losses of an enterprise. Nevertheless, sukuk are similar to conventional bonds in that they provide regular payments, and are considered less risky than equities. Most investors would not buy sukuk directly due to high minimum subscriptions, but invest via funds.

Updated: November 10, 2023, 12:22 PM`