Dubai Civil Defence has harnessed cutting-edge artificial intelligence to deliver fire safety alerts to more than a million residents in at-risk areas since the start of the year.
The authority has used advanced technology to analyse six years of fire incident data to determine how, when and where blazes are most likely to occur.
Information gathered through the Dubai Readiness programme, which was launched in January, is used to identify residents who live in fire-prone 'red zones' which have recorded the highest number of fires.
Awareness videos have been generated in 198 languages, ensuring that a crucial safety message reaches all corners of the emirate's multicultural society.
“The AI is used to analyse the data of fires in recent years, identify the red zones and the reason behind the incidents,” Capt Essa Al Mutawa, director of the control and monitoring department at Dubai Civil Defence, told The National at the Leaders in Fire Safety Conference held at the Grosvenor Hotel, Dubai Marina, on Thursday.
“With one click, the AI generates a text message and sends the awareness video to people in specific areas.
“With a few steps, we can educate people in their language about the most common behaviour that causes fires.
“Alerts will be sent to residents who live in 'red zones' which have recorded the highest number of fires.”
Capt Al Mutawa said targeted messages were sent during the cooler winter months, in anticipation of a rise in camping fires.
Alerts were also delivered to people living in high-rise buildings in the emirate, in collaboration with telecommunication companies Etisalat by e& and du.
Dubai Civil Defence has previously warned of the heightened fire risk during celebrations such as Diwali, when many families fill their homes with candles, set off fireworks and drape lights across their balconies.
“During winter, there are fires in desert camps, farms and tents because of barbecues, so we send messages about what they can do for prevention,” he said.
“Raising the level of preventive awareness among the community enhances the safety behaviour in the emirate.”
AI sets out main causes of fires
The biggest causes of fires identified by the high-tech initiative include people smoking inside buildings or on balconies, poor storage of flammable items in industrial areas, gas leaks, electrical faults and using firewood or coal to heat rooms.
The Dubai conference brought together more than 120 senior fire and safety professionals from around the world to discuss key issues such as firefighting innovations, the latest regulations and trends and business strategies.
Lt Gen Rashid Al Matrooshi, director general of Dubai Civil Defence, appeared as an avatar on a special AI-generated video to welcome the delegates.
The video was created using ChatGPT and other applications to create a digital version of the fire chief.
Dubai joins global effort to boost safety
Dubai Civil Defence signed an agreement at the event with the Institution of Fire Engineers to launch a global platform to exchange best practices and learn lessons from previous blazes.
Brig Ali Hassan Al Mutawa, assistant director general for fire and rescue affairs at Dubai Civil Defence, signed the partnership with Steve Hamm, chief executive of the Institution of Fire Engineers, a UK-based registered charity established more than a century ago.
“It's an important partnership for both sides. The new interactive platform will allow members to exchange their practices and what they have learnt from the incidents,” Brig Al Mutawa told The National.
He said Dubai was striving to improve response times to limit damage caused by fires and save lives.
“We have more than 80,000 buildings in Dubai linked to the 24/7 fire alert system. Using the latest fire safety and alert tools in buildings will reduce response time. Besides innovations and well-trained firefighters, we rely on public awareness,” said Brig Al Mutawa.
“Major fires have decreased in the city. We aim to make Dubai the safest city in the world.”
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Company profile
Date started: 2015
Founder: John Tsioris and Ioanna Angelidaki
Based: Dubai
Sector: Online grocery delivery
Staff: 200
Funding: Undisclosed, but investors include the Jabbar Internet Group and Venture Friends
The specs: 2019 Infiniti QX50
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Timeline
2012-2015
The company offers payments/bribes to win key contracts in the Middle East
May 2017
The UK SFO officially opens investigation into Petrofac’s use of agents, corruption, and potential bribery to secure contracts
September 2021
Petrofac pleads guilty to seven counts of failing to prevent bribery under the UK Bribery Act
October 2021
Court fines Petrofac £77 million for bribery. Former executive receives a two-year suspended sentence
December 2024
Petrofac enters into comprehensive restructuring to strengthen the financial position of the group
May 2025
The High Court of England and Wales approves the company’s restructuring plan
July 2025
The Court of Appeal issues a judgment challenging parts of the restructuring plan
August 2025
Petrofac issues a business update to execute the restructuring and confirms it will appeal the Court of Appeal decision
October 2025
Petrofac loses a major TenneT offshore wind contract worth €13 billion. Holding company files for administration in the UK. Petrofac delisted from the London Stock Exchange
November 2025
180 Petrofac employees laid off in the UAE
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Everton 4
Richarlison 13'), Sigurdsson 28', Digne 56', Walcott 64'
Manchester United 0
Man of the match: Gylfi Sigurdsson (Everton)