Carrefour's home-grown produce keeps prices down during Ramadan


Patrick Ryan
  • English
  • Arabic

Carrefour has embraced home-grown produce to help drive down its prices for Ramadan.

The retail giant has 6,000 products in its Ramadan range, many of which it says are discounted by up to 50 per cent.

It has also launched an “Emirati Fresh Festival” that will increase and promote local-produce, which does not require the same long-distance supply lines as imported goods.

The Ministry of Economy in April approved a new policy to keep a check on the prices of basic consumer goods, such as eggs, bread, flour and salt.

It said more than 40 outlets and co-operative societies in the country are being regularly monitored to keep the prices of these goods in check.

In July, the ministry said traders looking to increase the prices of 10 basic items in the UAE must first receive its approval.

Customers are much more conscious about what they are spending and are buying less non-essential items
Christophe Orcet,
Carrefour at Majid Al Futtaim Retail

The list of protected items includes cooking oil, eggs, fresh milk, rice, sugar, fresh poultry, bread, flour, cleaning detergent and legumes such as lentils, peas, chickpeas and beans.

Two years ago, the ministry reduced the prices of 30,000 food items during Ramadan, with discounts of 25 to 75 per cent.

Carrefour said UAE-grown cucumbers are among the products with the biggest price drop this Ramadan, costing Dh1.50 as part of the promotion, which the chain says is down 60 per cent.

Bundles of water will also cost less during Ramadan. A 24-pack of 500ml bottles of Masafi is now Dh8.75, saving 59 per cent on the usual price.

Ghee, which is a crucial ingredient in Ramadan meals for many, costs just under Dh10 for a litre. Carrefour says this is a drop of almost 50 per cent.

Shoppers can also save half price on five-litre bottles of sunflower oil.

Chicken breasts in the Ramadan range are reduced to Dh11.

“Providing stock that matched the cost-of-living crisis was a crucial element for us,” said Christophe Orcet, head of commercial and operations of Carrefour at Majid Al Futtaim Retail.

“The global population has been struggling for the past two to three years and issues like inflation on raw materials and the cost of energy affect the final product in the market.”

Christophe Orce said among the products most affected by the supply chain issues were sugar, rice and other basic food staples. Pawan Singh / The National
Christophe Orce said among the products most affected by the supply chain issues were sugar, rice and other basic food staples. Pawan Singh / The National

He said among the products most affected by the supply chain issues were sugar, rice and other basic food staples.

The rise in cost of living has been a continuing issue around the world since the Covid-19 pandemic disrupted the food chain.

The challenges were compounded by Russia’s invasion of Ukraine last year.

The former director general of the World Trade Organisation, Roberto Azevedo, predicted in 2022 that the crisis could continue for another three years.

“There has been more of a challenge in the last two years, and even into this year, because of the global situation,” said Mr Orcet.

“We have been struggling for the past two years with the global supply chain.

“It has been an issue in many countries, not just in the UAE. The war in Ukraine has made it more difficult to get items from suppliers.”

Focusing on staples

Carrefour has worked closely with local suppliers and producers to ensure staples are in plentiful supply in Ramadan.

“We are focusing on commodities like rice, flour and oil, because we know they are fast-moving items,” said Mr Orcet.

“We know customers with less purchasing power are more likely to focus on those items.”

The National reported from the Gulfood trade show this week that experts had spotted a global trend of shoppers buying less than before, but ensuring what they bought was at least nutritious and healthy.

Mr Orcet said he also observed that trend among UAE consumers.

“People are back visiting the stores in high frequency [since the end of the Covid-19 lockdown] but we are noticing the average basket is containing less than it would have in 2018 and 2019,” said Mr Orcet.

“Customers are much more conscious about what they are spending and are buying fewer non-essential items.

“This is what is driving our product and pricing strategies today.”

The retailer's cost-saving Ramadan range follows its programme to lock the prices of 200 essential items in October.

The scheme was due to cease in January but has been expanded until the end of March.

The specs

Engine: 4.0-litre, twin-turbocharged V8

Transmission: nine-speed automatic

Power: 630bhp

Torque: 900Nm

Price: Dh810,000

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Trans fat is typically found in fried and baked goods, but you may be consuming more than you think.

Powdered coffee creamer, microwave popcorn and virtually anything processed with a crust is likely to contain it, as this guide from Mayo Clinic outlines: 

Baked goods - Most cakes, cookies, pie crusts and crackers contain shortening, which is usually made from partially hydrogenated vegetable oil. Ready-made frosting is another source of trans fat.

Snacks - Potato, corn and tortilla chips often contain trans fat. And while popcorn can be a healthy snack, many types of packaged or microwave popcorn use trans fat to help cook or flavour the popcorn.

Fried food - Foods that require deep frying — french fries, doughnuts and fried chicken — can contain trans fat from the oil used in the cooking process.

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Started: April 2017

Founders: Mostafa Kandil, Ahmed Sabbah and Mahmoud Nouh

Based: Cairo, Egypt

Sector: transport

Size: 450 employees

Investment: approximately $80 million

Investors include: Dubai’s Beco Capital, US’s Endeavor Catalyst, China’s MSA, Egypt’s Sawari Ventures, Sweden’s Vostok New Ventures, Property Finder CEO Michael Lahyani

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1. Featherweight 66kg: Ben Lucas (AUS) v Ibrahim Kendil (EGY)

2. Lightweight 70kg: Mohammed Kareem Aljnan (SYR) v Alphonse Besala (CMR)

3. Welterweight 77kg:Marcos Costa (BRA) v Abdelhakim Wahid (MAR)

4. Lightweight 70kg: Omar Ramadan (EGY) v Abdimitalipov Atabek (KGZ)

5. Featherweight 66kg: Ahmed Al Darmaki (UAE) v Kagimu Kigga (UGA)

6. Catchweight 85kg: Ibrahim El Sawi (EGY) v Iuri Fraga (BRA)

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8. Catchweight 73kg: Mostafa Radi (PAL) v Ahmed Abdelraouf of Egypt (EGY)

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Favourite food: Tabbouleh, greek salad and sushi

Favourite TV show: That 70s Show

Favourite animal: Ferrets, they are smart, sensitive, playful and loving

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Name of first pet: Eddy, a Persian cat that showed up at our home

Favourite dog breed: I love them all - if I had to pick Yorkshire terrier for small dogs and St Bernard's for big

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Prefers vegetables and fish to meat and would choose salad over pizza

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Her motto is to never stop working for the country

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The government has taken an increasingly tough line against companies that fail to pay employees on time. Three years ago, the Cabinet passed a decree allowing the government to halt the granting of work permits to companies with wage backlogs.

The new measures passed by the Cabinet in 2016 were an update to the Wage Protection System, which is in place to track whether a company pays its employees on time or not.

If wages are 10 days late, the new measures kick in and the company is alerted it is in breach of labour rules. If wages remain unpaid for a total of 16 days, the authorities can cancel work permits, effectively shutting off operations. Fines of up to Dh5,000 per unpaid employee follow after 60 days.

Despite those measures, late payments remain an issue, particularly in the construction sector. Smaller contractors, such as electrical, plumbing and fit-out businesses, often blame the bigger companies that hire them for wages being late.

The authorities have urged employees to report their companies at the labour ministry or Tawafuq service centres — there are 15 in Abu Dhabi.

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Name: Mamo 

 Year it started: 2019 Founders: Imad Gharazeddine, Asim Janjua

 Based: Dubai, UAE

 Number of employees: 28

 Sector: Financial services

 Investment: $9.5m

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Favourite book: Peter Rabbit. I used to read it to my three children and still read it myself. If I am feeling down it brings back good memories.

Best thing about your job: Getting to help people. My mum always told me never to pass up an opportunity to do a good deed.

Best part of life in the UAE: The weather. The constant sunshine is amazing and there is always something to do, you have so many options when it comes to how to spend your day.

Favourite holiday destination: Malaysia. I went there for my honeymoon and ended up volunteering to teach local children for a few hours each day. It is such a special place and I plan to retire there one day.

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Range: 400km

Power: 134bhp

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Transmission: six-speed automatic

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Torque: 240Nm

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Updated: February 23, 2023, 12:06 PM`