Boris Johnson's UK government struggled with 'very confused' Covid-19 messaging


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Nations with a clear approach to communications coped better with the devastating impact of Covid-19, a former UK government adviser said.

Rapid adoption by governments of digital services and mass messaging on social media were rare positive outcomes of the pandemic, according to Sir Craig Oliver who advised the British government led by David Cameron.

“There are some great examples of governments around the world that were communicating about Covid very clearly about what they wanted society to do,” Mr Oliver told the International Government Communication Forum at Expo Centre Sharjah.

“The UK was not one of those countries and it had a very confused message in the beginning of the pandemic.

It had a very confused message in the beginning of the pandemic
Sir Craig Oliver

“It was not clear about how serious it was, how the government was going to react and what was likely to happen.”

Muddled thinking in the early days of the pandemic in March 2020 in the UK led to a delay in cancelling public events that were blamed for rapidly spreading infections.

A football match in Liverpool and horse racing festival in Cheltenham continued with tens of thousands of people attending, despite much of Europe already enforcing travel restrictions.

The Boris Johnson-led government was criticised for a lack of transparency in keeping the public informed, a mistake Mr Oliver said was only rectified with a rapid vaccination campaign months later.

“Covid is a great example of how something really complicated that has not been experienced before demands an immediate response from government,” said Mr Oliver.

“It is an extraordinary situation for them to be in and has shown governments have to get the basics right.

“If they are behind the latest social media platforms, like TikTok, for example, their messaging could be left behind.

“The reality is politicians have to be capable on social media and be able to use the mechanism effectively.”

Sir Craig Oliver speaks at the International Government Communication Forum in Sharjah on 27 September, 2021. Pawan Singh / The National
Sir Craig Oliver speaks at the International Government Communication Forum in Sharjah on 27 September, 2021. Pawan Singh / The National

Seamless transition to remote working

While British politicians delayed key decisions on public health, other nations with established digital systems in place coped better with a transformation towards remote working and learning.

Estonia, the smallest Baltic state, has one of the most advanced e-societies in the world, with most government services conducted online.

It allowed for a seamless transition towards remote working for many businesses and schools as the pandemic took hold.

"By digitising our government early, we were able to continue to perform all our public services during the pandemic,” said Toomas Hendrik Ilves, who was Estonia president for a decade from 2006.

“We did not have to shut down the government to avoid people meeting each other."

Mr Ilves said many government offices in the US were forced to close, resulting in huge backlog of files, which included 3.5 million passport applications.

“In Estonia, we did not have that problem as the process was already done online without the need to go into a government office.

“Covid has been a fundamental motivator for governments to digitise.”

Mr Ilves dismissed privacy concerns over governments gaining access to personal data during the pandemic.

New technology unveiled

Wristband trackers for airport arrivals, digital check-in systems and mobile health applications have been widely introduced during the Covid-19 crisis, leading to mass data collection by governments.

It has allowed policymakers to shape health and social policies thanks to largely accurate and efficient information that helps manage resources.

But fears over how that information could be used in the future by governments should not be a concern, Mr Ilvers said.

“The degree of government data tracking compared to that by social media companies is tiny,” he said.

“Everything we do online is tracked so we should not be worrying about what governments are doing.

“The way we guarantee privacy in Estonia is through mutual reciprocal transparency. If someone is tracking my data, I can see who that is.”

Despite the successful digitisation of services in Estonia, cyber threats continue as more governments migrate towards online services around the world.

A cyber attack in the Baltic state in 2007 caused mass disruption to online services in Estonian banks, media outlets and government departments.

Botnets, or private computers infected with malicious software, sent waves of spam that swamped servers, causing many to crash.

As more UAE government services move online, cyber threats are something authorities here are proactively guarding against.

“We have cyber security centres across the UAE in each emirate to prevent any threat,” said Mohamed Hamad Al Kuwaiti, the UAE Government’s head of cyber security.

“We need to spread the culture of cyber security in order to make it a lifestyle where parents and families pass it on to their children," he told the Sharjah forum.

“Cyber security is everyone’s responsibility.”

THE SPECS

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Power: 420kW

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Transmission: 8-speed automatic

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Moonfall

Director: Rolan Emmerich

Stars: Patrick Wilson, Halle Berry

Rating: 3/5

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BULKWHIZ PROFILE

Date started: February 2017

Founders: Amira Rashad (CEO), Yusuf Saber (CTO), Mahmoud Sayedahmed (adviser), Reda Bouraoui (adviser)

Based: Dubai, UAE

Sector: E-commerce 

Size: 50 employees

Funding: approximately $6m

Investors: Beco Capital, Enabling Future and Wain in the UAE; China's MSA Capital; 500 Startups; Faith Capital and Savour Ventures in Kuwait

The Bio

Hometown: Bogota, Colombia
Favourite place to relax in UAE: the desert around Al Mleiha in Sharjah or the eastern mangroves in Abu Dhabi
The one book everyone should read: 100 Years of Solitude by Gabriel Garcia Marquez. It will make your mind fly
Favourite documentary: Chasing Coral by Jeff Orlowski. It's a good reality check about one of the most valued ecosystems for humanity

Tamkeen's offering
  • Option 1: 70% in year 1, 50% in year 2, 30% in year 3
  • Option 2: 50% across three years
  • Option 3: 30% across five years 
UAE currency: the story behind the money in your pockets
What is blockchain?

Blockchain is a form of distributed ledger technology, a digital system in which data is recorded across multiple places at the same time. Unlike traditional databases, DLTs have no central administrator or centralised data storage. They are transparent because the data is visible and, because they are automatically replicated and impossible to be tampered with, they are secure.

The main difference between blockchain and other forms of DLT is the way data is stored as ‘blocks’ – new transactions are added to the existing ‘chain’ of past transactions, hence the name ‘blockchain’. It is impossible to delete or modify information on the chain due to the replication of blocks across various locations.

Blockchain is mostly associated with cryptocurrency Bitcoin. Due to the inability to tamper with transactions, advocates say this makes the currency more secure and safer than traditional systems. It is maintained by a network of people referred to as ‘miners’, who receive rewards for solving complex mathematical equations that enable transactions to go through.

However, one of the major problems that has come to light has been the presence of illicit material buried in the Bitcoin blockchain, linking it to the dark web.

Other blockchain platforms can offer things like smart contracts, which are automatically implemented when specific conditions from all interested parties are reached, cutting the time involved and the risk of mistakes. Another use could be storing medical records, as patients can be confident their information cannot be changed. The technology can also be used in supply chains, voting and has the potential to used for storing property records.

Tips on buying property during a pandemic

Islay Robinson, group chief executive of mortgage broker Enness Global, offers his advice on buying property in today's market.

While many have been quick to call a market collapse, this simply isn’t what we’re seeing on the ground. Many pockets of the global property market, including London and the UAE, continue to be compelling locations to invest in real estate.

While an air of uncertainty remains, the outlook is far better than anyone could have predicted. However, it is still important to consider the wider threat posed by Covid-19 when buying bricks and mortar. 

Anything with outside space, gardens and private entrances is a must and these property features will see your investment keep its value should the pandemic drag on. In contrast, flats and particularly high-rise developments are falling in popularity and investors should avoid them at all costs.

Attractive investment property can be hard to find amid strong demand and heightened buyer activity. When you do find one, be prepared to move hard and fast to secure it. If you have your finances in order, this shouldn’t be an issue.

Lenders continue to lend and rates remain at an all-time low, so utilise this. There is no point in tying up cash when you can keep this liquidity to maximise other opportunities. 

Keep your head and, as always when investing, take the long-term view. External factors such as coronavirus or Brexit will present challenges in the short-term, but the long-term outlook remains strong. 

Finally, keep an eye on your currency. Whenever currency fluctuations favour foreign buyers, you can bet that demand will increase, as they act to secure what is essentially a discounted property.

SPECS
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The specs

Engine: 1.5-litre 4-cylinder petrol

Power: 154bhp

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Company Profile

Name: Thndr
Started: 2019
Co-founders: Ahmad Hammouda and Seif Amr
Sector: FinTech
Headquarters: Egypt
UAE base: Hub71, Abu Dhabi
Current number of staff: More than 150
Funds raised: $22 million

HIJRA

Starring: Lamar Faden, Khairiah Nathmy, Nawaf Al-Dhufairy

Director: Shahad Ameen

Rating: 3/5

Formula Middle East Calendar (Formula Regional and Formula 4)
Round 1: January 17-19, Yas Marina Circuit – Abu Dhabi
 
Round 2: January 22-23, Yas Marina Circuit – Abu Dhabi
 
Round 3: February 7-9, Dubai Autodrome – Dubai
 
Round 4: February 14-16, Yas Marina Circuit – Abu Dhabi
 
Round 5: February 25-27, Jeddah Corniche Circuit – Saudi Arabia
Updated: September 27, 2021, 5:39 PM