Meat consumption in the Netherlands is currently 89.3 kilograms per person, above the global average. Photo: Unsplash
Meat consumption in the Netherlands is currently 89.3 kilograms per person, above the global average. Photo: Unsplash
Meat consumption in the Netherlands is currently 89.3 kilograms per person, above the global average. Photo: Unsplash
Meat consumption in the Netherlands is currently 89.3 kilograms per person, above the global average. Photo: Unsplash

Dutch city of Haarlem becomes world's first to ban meat advertising


Hayley Skirka
  • English
  • Arabic

Travellers visiting Haarlem in the Netherlands soon won't see any public advertisements encouraging meat eating.

That's because the city, which lies 20 kilometres west of Amsterdam, will become the world's first to ban meat advertising.

Dutch authorities in the progressive city have proposed a law to prohibit all advertising promoting meat in a bid to help reduce the impact of climate change.

Meat has since been added to a list of products deemed to contribute to the climate crisis, which also includes fossil fuels and flights.

The rearing of animals for consumption has long been linked to climate change. EPA
The rearing of animals for consumption has long been linked to climate change. EPA

The ban will come into effect in 2024 and will extend to advertising in all public spaces, including on public buses and bus stops.

Known for its leafy streets, winding canals and museums, Haarlem is the capital province of North Holland.

Pre-pandemic, it attracted more than five million visitors a year and is popular with travellers visiting the Netherlands for the annual Formula One Grand Prix, which is held in Zandvoort, only 20 minutes away.

Authorities will be hoping to lead by example by banning the promotion of meat, something that has long been linked to climate change.

Ziggy Klazes, a councillor from the GroenLinks party, who drafted the motion, said that she had not known the city would be the world’s first to enforce such a policy when she proposed it, reports The Guardian.

“We can’t tell people there’s a climate crisis and encourage them to buy products that are part of the cause,” Klazes said on local radio channel Haarlem105.

“Of course, there are a lot of people who find the decision outrageous and patronising, but there are also a lot of people who think it’s fine.

Meat production contributes to mass deforestation in the Amazon rainforest, which is linked to climate change. Photo: Douglas Magno / AFP
Meat production contributes to mass deforestation in the Amazon rainforest, which is linked to climate change. Photo: Douglas Magno / AFP

The amount of meat consumed in the Netherlands currently stands at 89.3 kilograms per person, above the global average.

Its production puts immense pressure on Earth’s ecosystems as meat requires more energy, water and land to produce than almost any other food source.

The UN says that livestock generates more than 14 per cent of all man-made greenhouse gases, including methane. It also accounts for mass deforestation in places like the Amazon rainforest to make room for grazing.

That's well above the estimated 3 per cent of greenhouse emissions that aviation — an industry that is routinely criticised for its environmental impact — produces.

A 2022 study from the World Resources Institute found that consumers are easily “nudged” to increase their uptake of lower carbon, plant-rich dishes when restaurants and supermarkets display “thoughtfully framed environmental messages”.

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Mia Man’s tips for fermentation

- Start with a simple recipe such as yogurt or sauerkraut

- Keep your hands and kitchen tools clean. Sanitize knives, cutting boards, tongs and storage jars with boiling water before you start.

- Mold is bad: the colour pink is a sign of mold. If yogurt turns pink as it ferments, you need to discard it and start again. For kraut, if you remove the top leaves and see any sign of mold, you should discard the batch.

- Always use clean, closed, airtight lids and containers such as mason jars when fermenting yogurt and kraut. Keep the lid closed to prevent insects and contaminants from getting in.

 

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Chancellor Rachel Reeves set markets on edge as she appeared visibly distraught in parliament on Wednesday. 

Legislative setbacks for the government have blown a new hole in the budgetary calculations at a time when the deficit is stubbornly large and the economy is struggling to grow. 

She appeared with Keir Starmer on Thursday and the pair embraced, but he had failed to give her his backing as she cried a day earlier.

A spokesman said her upset demeanour was due to a personal matter.

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Engine: 2.0-litre 4-cylturbo

Transmission: seven-speed DSG automatic

Power: 242bhp

Torque: 370Nm

Price: Dh136,814

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Price, base Dh485,000 (GranTurismo) and Dh575,000 (GranCabrio)

Engine 4.7L V8

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Power 460hp @ 7,000rpm

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Company%20profile
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Arushi Holt (vice-captain) – wing defence / centre (Jumeriah English Speaking School)  

Olivia Petricola (vice-captain) – centre / wing attack (Dubai English Speaking College)

Isabel Affley – goalkeeper / goal defence (Dubai English Speaking College)

Jemma Eley – goal attack / wing attack (Dubai College)

Alana Farrell-Morton – centre / wing / defence / wing attack (Nord Anglia International School)

Molly Fuller – goal attack / wing attack (Dubai College)

Caitlin Gowdy – goal defence / wing defence (Dubai English Speaking College)

Noorulain Hussain – goal defence / wing defence (Dubai College)

Zahra Hussain-Gillani – goal defence / goalkeeper (British School Al Khubairat)

Claire Janssen – goal shooter / goal attack (Jumeriah English Speaking School)         

Eliza Petricola – wing attack / centre (Dubai English Speaking College)

COMPANY%20PROFILE
%3Cp%3EFounder%3A%20Hani%20Abu%20Ghazaleh%3Cbr%3EBased%3A%20Abu%20Dhabi%2C%20with%20an%20office%20in%20Montreal%3Cbr%3EFounded%3A%202018%3Cbr%3ESector%3A%20Virtual%20Reality%3Cbr%3EInvestment%20raised%3A%20%241.2%20million%2C%20and%20nearing%20close%20of%20%245%20million%20new%20funding%20round%3Cbr%3ENumber%20of%20employees%3A%2012%3C%2Fp%3E%0A
Updated: September 07, 2022, 12:11 PM`