Shah Rukh Khan is the face of another new Dubai Tourism campaign, continuing the run of celebrity-studded videos.
One of the biggest names in Bollywood, Khan appears in an advertisement that shows him dancing at Dubai Creek, visiting the recently opened Museum of the Future and shopping at one of the biggest malls in the world.
The video, called Dubai Presents: Shah Rukh Khan, was released by the emirate's Department of Economy and Tourism on Tuesday. It's the fourth collaboration between the Bollywood legend and the tourism authority.
Shot over three days in November 2020, it shows the star singing and dancing to music by Indian duo Vishal-Shekhar.
The score is combined with the lyrics of a poem written by Sheikh Mohammed bin Rashid, Vice President and Ruler of Dubai, which reads, “Dubai is the rarest land of wonder, as it charms you, captives you and enlightens you.”
Aimed at "rekindling the spirit of travel and aspiring travellers to explore Dubai, like never before", the video shows the megastar wrap up a film shoot in front of Atlantis, The Palm, before heading out to explore the city.
He runs on the beach, scoring a goal in a game of football with Burj Al Arab — Dubai's "seven-star hotel" — serving as an impressive backdrop.
One of the world's richest actors, Khan is also seen exploring the souqs of old Dubai, where he stops to clean a vendor’s glasses for him.
He also appears to gatecrash a party in Dubai Marina, after his daughter Suhana Khan, 21, calls and tells her father: “You're in Dubai, walk around, have fun”.
Famed for his charm, personality and box-office success, Khan wraps up the video on a balcony overlooking Dubai’s glittering skyline, telling his daughter that he had "the best day of his life".
Khan posted the video to his Instagram, where he has more than 28 million followers, with the caption: "Every experience becomes a special memory in Dubai".
At the time of writing, the video had 2,228,111 views on Instagram and 1,195,364 views on YouTube.
“Dubai is my second home. There is something about the city that keeps calling me back. I am amazed by the warmth, hospitality, love and memories that Dubai and its people have given me over the years. Dubai is much more than its breathtaking locations and extravagance; it's a feeling. The city is full of surprises, and every time I visit, I know that there’s something new that awaits me," Khan previously said of the emirate.
Celebrity-endorsed Dubai
The Bollywood star is one of several celebrities to endorse Dubai.
In 2019, he invited Gwyneth Paltrow to be part of his #BeMyGuest campaign in collaboration with Visit Dubai.
In a video called The Revelation, the sixth episode of the series released in 2019, Khan is seen bumping into the Hollywood actress on a beach.
Visit Dubai's most recent star-studded collaboration was an action-packed, film-style campaign with Hollywood stars Zac Efron and Jessica Alba.
Released in August, it features the American actors skydiving off Burj Al Arab, whizzing through Madinat Jumeirah's waterways and navigating Al Fahidi on scooters.
Conflict, drought, famine
Estimates of the number of deaths caused by the famine range from 400,000 to 1 million, according to a document prepared for the UK House of Lords in 2024.
It has been claimed that the policies of the Ethiopian government, which took control after deposing Emperor Haile Selassie in a military-led revolution in 1974, contributed to the scale of the famine.
Dr Miriam Bradley, senior lecturer in humanitarian studies at the University of Manchester, has argued that, by the early 1980s, “several government policies combined to cause, rather than prevent, a famine which lasted from 1983 to 1985. Mengistu’s government imposed Stalinist-model agricultural policies involving forced collectivisation and villagisation [relocation of communities into planned villages].
The West became aware of the catastrophe through a series of BBC News reports by journalist Michael Buerk in October 1984 describing a “biblical famine” and containing graphic images of thousands of people, including children, facing starvation.
Band Aid
Bob Geldof, singer with the Irish rock group The Boomtown Rats, formed Band Aid in response to the horrific images shown in the news broadcasts.
With Midge Ure of the band Ultravox, he wrote the hit charity single Do They Know it’s Christmas in December 1984, featuring a string of high-profile musicians.
Following the single’s success, the idea to stage a rock concert evolved.
Live Aid was a series of simultaneous concerts that took place at Wembley Stadium in London, John F Kennedy Stadium in Philadelphia, the US, and at various other venues across the world.
The combined event was broadcast to an estimated worldwide audience of 1.5 billion.
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First-round leaderbaord
-5 C Conners (Can)
-3 B Koepka (US), K Bradley (US), V Hovland (Nor), A Wise (US), S Horsfield (Eng), C Davis (Aus);
-2 C Morikawa (US), M Laird (Sco), C Tringale (US)
Selected others: -1 P Casey (Eng), R Fowler (US), T Hatton (Eng)
Level B DeChambeau (US), J Rose (Eng)
1 L Westwood (Eng), J Spieth (US)
3 R McIlroy (NI)
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Why it pays to compare
A comparison of sending Dh20,000 from the UAE using two different routes at the same time - the first direct from a UAE bank to a bank in Germany, and the second from the same UAE bank via an online platform to Germany - found key differences in cost and speed. The transfers were both initiated on January 30.
Route 1: bank transfer
The UAE bank charged Dh152.25 for the Dh20,000 transfer. On top of that, their exchange rate margin added a difference of around Dh415, compared with the mid-market rate.
Total cost: Dh567.25 - around 2.9 per cent of the total amount
Total received: €4,670.30
Route 2: online platform
The UAE bank’s charge for sending Dh20,000 to a UK dirham-denominated account was Dh2.10. The exchange rate margin cost was Dh60, plus a Dh12 fee.
Total cost: Dh74.10, around 0.4 per cent of the transaction
Total received: €4,756
The UAE bank transfer was far quicker – around two to three working days, while the online platform took around four to five days, but was considerably cheaper. In the online platform transfer, the funds were also exposed to currency risk during the period it took for them to arrive.
COMPANY%20PROFILE
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More than 2.2 million Indian tourists arrived in UAE in 2023
More than 3.5 million Indians reside in UAE
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