Tempo: Hilton to debut newest hotel brand in New York’s Times Square


Hayley Skirka
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A new property is set to open doors in New York's Times Square in 2023, as Hilton’s newest brand debuts in the Big Apple.

Tempo by Hilton Times Square will be the first under the new Tempo by Hilton flag, adding 661 rooms in one of the city's busiest districts.

The property is opening as part of TSX Broadway, a $2.5 billion, 46-storey tower going up adjacent to Times Square's famed red bleachers.

All rooms in the mid-priced property come with floor-to-ceiling windows facing Times Square, so guests can watch the bustle, entertainment and bright lights from the comfort of their rooms.

“We’re delighted to introduce Tempo by Hilton to the world from the heart of Manhattan,” said Matt Schuyler, chief brand officer for Hilton.

Guests checking in will enjoy direct access to TSX Broadway's stage, the only permanent outdoor stage in Times Square. This interior theatre opens out of the building’s huge sign, where performances will take place 10 metres above the city's streets.

The 36-floor lifestyle hotel puts a focus on wellness and sustainability with signature Power Up and Power Down zones, encouraging guests to get energised for the day ahead, or wind down and relax for the evening.

Select wellness rooms feature Peloton bikes and workout products from Therabody. There's also what Hilton is calling a "hydration station" — most likely a juice bar — and a state-of-the-art fitness centre.

The hotel is also fully equipped for those working on the move. Each room features a Get Ready Zone, designed for easy remote working, and the 11th floor has an open sky lobby that's home to co-working spaces and an outdoor terrace with city views.

Premium culinary offerings include a casual breakfast cafe, the brand's signature coffee bar experience and a Fuel Bar offering a variety of spirit and spirit-free mixed drinks.

Tempo by Hilton to follow in Boston, Seattle and more

Hilton's Tempo Boston Fenway will open in 2023, steps from Fenway Park, home to the Boston Red Sox. Photo: Hilton
Hilton's Tempo Boston Fenway will open in 2023, steps from Fenway Park, home to the Boston Red Sox. Photo: Hilton

First announced in early 2020, Tempo by Hilton is the hotel group's 18th brand. It's described as a stylish, approachable and contemporary lifestyle brand.

“As our newest brand, Tempo by Hilton is designed to create an elevated and innovative stay, with thoughtfully appointed rooms that offer comfort and functionality plus an emphasis on well-being,” said Schuyler. "Tempo by Hilton Times Square will set the stage for a new standard of hospitality in Times Square, for today’s discerning traveller."

Tempo by Hilton hotels are also earmarked to open in Boston, Texas, Seattle, Kentucky and Milwaukee.

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hall of shame

SUNDERLAND 2002-03

No one has ended a Premier League season quite like Sunderland. They lost each of their final 15 games, taking no points after January. They ended up with 19 in total, sacking managers Peter Reid and Howard Wilkinson and losing 3-1 to Charlton when they scored three own goals in eight minutes.

SUNDERLAND 2005-06

Until Derby came along, Sunderland’s total of 15 points was the Premier League’s record low. They made it until May and their final home game before winning at the Stadium of Light while they lost a joint record 29 of their 38 league games.

HUDDERSFIELD 2018-19

Joined Derby as the only team to be relegated in March. No striker scored until January, while only two players got more assists than goalkeeper Jonas Lossl. The mid-season appointment Jan Siewert was to end his time as Huddersfield manager with a 5.3 per cent win rate.

ASTON VILLA 2015-16

Perhaps the most inexplicably bad season, considering they signed Idrissa Gueye and Adama Traore and still only got 17 points. Villa won their first league game, but none of the next 19. They ended an abominable campaign by taking one point from the last 39 available.

FULHAM 2018-19

Terrible in different ways. Fulham’s total of 26 points is not among the lowest ever but they contrived to get relegated after spending over £100 million (Dh457m) in the transfer market. Much of it went on defenders but they only kept two clean sheets in their first 33 games.

LA LIGA: Sporting Gijon, 13 points in 1997-98.

BUNDESLIGA: Tasmania Berlin, 10 points in 1965-66

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Updated: September 13, 2022, 7:48 AM`