John Cena is celebrating Abu Dhabi in high-octane style.
The Hollywood action man is the celebrity face of a Visit Abu Dhabi tourist campaign, with a video showing Cena having a full-throttled adventure in the UAE capital.
The one-minute video, available on Department of Culture and Tourism Abu Dhabi’s social media channels, begins with Cena stuck on a private long-haul flight.
Inspired by a magazine showcasing Abu Dhabi's wonders, he announces a change of plans.
“Let’s go to Abu Dhabi instead,” Cena says. “Drop me off!”
“Sir, I have already flown past, I would have to change the flight path,” the captain replies.
Taking matters in his own hands, Cena opens the plane's door and skydives down to the city.
While descending, he surveys Abu Dhabi’s diverse offerings – from the majestic sand dunes to the eye-catching facade of Yas Island’s Ferrari World – before landing on the shimmering roof of Louvre Abu Dhabi on Saadiyat Island.
The video ends with Cena removing his shades and uttering the campaign’s key message: “I wish you could see this.”
Its release comes as Abu Dhabi welcomes vaccinated international tourists.
Earlier this month, DCT Abu Dhabi announced those arriving from green list countries are exempt from quarantine.
The campaign follow a similar move by Dubai Tourism, which enlisted the services of Hollywood stars Zac Efron and Jessica Alba for the two-part Dubai Presents.
The first video, dubbed A Brand New You, has a future version Efron time travelling to the present to better himself, while A Romance to Remember is a playful riff on rom-coms.
The videos see the duo venture into the desert, touring around the souqs in Deira, skydiving, enjoying abra trips and dining at Jumeirah Al Qasr hotel. The pieces are directed by Cruella's Craig Gillespie.
UAE currency: the story behind the money in your pockets
Tank warfare
Lt Gen Erik Petersen, deputy chief of programs, US Army, has argued it took a “three decade holiday” on modernising tanks.
“There clearly remains a significant armoured heavy ground manoeuvre threat in this world and maintaining a world class armoured force is absolutely vital,” the general said in London last week.
“We are developing next generation capabilities to compete with and deter adversaries to prevent opportunism or miscalculation, and, if necessary, defeat any foe decisively.”
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Business Insights
- As per the document, there are six filing options, including choosing to report on a realisation basis and transitional rules for pre-tax period gains or losses.
- SMEs with revenue below Dh3 million per annum can opt for transitional relief until 2026, treating them as having no taxable income.
- Larger entities have specific provisions for asset and liability movements, business restructuring, and handling foreign permanent establishments.
Other promotions
- Deliveroo will team up with Pineapple Express to offer customers near JLT a special treat: free banana caramel dessert with all orders on January 26
- Jones the Grocer will have their limited edition Australia Day menu available until the end of the month (January 31)
- Australian Vet in Abu Dhabi (with locations in Khalifa City A and Reem Island) will have a 15 per cent off all store items (excluding medications)
RESULT
Al Hilal 4 Persepolis 0
Khribin (31', 54', 89'), Al Shahrani 40'
Red card: Otayf (Al Hilal, 49')
Sole survivors
- Cecelia Crocker was on board Northwest Airlines Flight 255 in 1987 when it crashed in Detroit, killing 154 people, including her parents and brother. The plane had hit a light pole on take off
- George Lamson Jr, from Minnesota, was on a Galaxy Airlines flight that crashed in Reno in 1985, killing 68 people. His entire seat was launched out of the plane
- Bahia Bakari, then 12, survived when a Yemenia Airways flight crashed near the Comoros in 2009, killing 152. She was found clinging to wreckage after floating in the ocean for 13 hours.
- Jim Polehinke was the co-pilot and sole survivor of a 2006 Comair flight that crashed in Lexington, Kentucky, killing 49.
Killing of Qassem Suleimani
