Only a few months after Emirates went viral for sharing a video of a flight attendant standing on top of Burj Khalifa, the airline has done it again. In a new video posted on the airline’s social media, she’s “still there”.
The new advertisement shows the flight attendant yet again standing on top of Burj Khalifa. In this video, the boards she is holding go on to say “Wow, I can see Dubai Expo” and “Finally, here come my friends”.
The camera then pans out to show an Emirates A380, featuring an Expo 2020 livery, flying past her as she holds up a sign inviting people to fly Emirates to “the world’s greatest show”.
Emirates is currently giving away one Expo 2020 Dubai day pass with every ticket purchased.
The video has already garnered quite a lot of attention, with more than 100,000 views in less than four hours. Many are also wondering if an A380 really did fly that close to the attendant as she stood on top of Burj Khalifa.
Even if it did, luckily, the “crew member” in question could undoubtedly handle the pressure, as the person on camera is actually not a flight attendant at all but skydiver and stuntwoman Nicole Smith-Ludvik.
“We’ve done it again – but bigger,” Smith-Ludvik posted on her own social media. “Check this out – I’m back at the top and this time I have an A380 with me.”
Smith-Ludvik is among only a handful of people who have had the privilege of standing at the pinnacle of the world's tallest building – including Sheikh Hamdan bin Mohammed, Crown Prince of Dubai, Tom Cruise and Will Smith.
"We're proud to be among a privileged few who have been allowed to film at the top of the Burj Khalifa by Emaar; and even prouder that we get to showcase our beautiful city, Dubai," Emirates airline president Sir Tim Clark said, after the first advertisement went viral.
"This is, without a doubt, one of the most amazing and exciting stunts I've ever done," Smith-Ludvik wrote on Instagram, after the first advertisement. "A big shout out to Emirates for your creative marketing idea! It was a pleasure being a part of the team."
In the past, Emirates has detailed the safety precautions taken to create such a campaign. According to an airline representative: "A custom platform with an attached pole was built at the top for the protagonist [Smith-Ludvik] to stand on. She was attached to the pole as well as two other different points directly to the pinnacle, through a hidden harness under the Emirates uniform."
How the stunt was done
Emirates released a new video showing how the advertisement has come together. In it, we see Smith-Ludvik ascend to the top once again but this time we also learn how the A380 had to fly around her and Burj Khalifa 11 times at a speed of 145 knots, which is quite slow for the aircraft, to get the perfect shot.
Although they appear to be close, they are actually .8 kilometres (or half a mile) apart, while staying level with the world's tallest building. In addition to the stunt, the plane was also spotting flying over other areas in the emirate including near Burj Al Arab and over Al Wasl Plaza at Expo 2020 Dubai.
Killing of Qassem Suleimani
If you go:
Getting there:
Flying to Guyana requires first reaching New York with either Emirates or Etihad, then connecting with JetBlue or Caribbean Air at JFK airport. Prices start from around Dh7,000.
Getting around:
Wildlife Worldwide offers a range of Guyana itineraries, such as its small group tour, the 15-day ‘Ultimate Guyana Nature Experience’ which features Georgetown, the Iwokrama Rainforest (one of the world’s four remaining pristine tropical rainforests left in the world), the Amerindian village of Surama and the Rupununi Savannah, known for its giant anteaters and river otters; wildlifeworldwide.com
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More from Neighbourhood Watch
More from Neighbourhood Watch:
if you go
The flights
Air Astana flies direct from Dubai to Almaty from Dh2,440 per person return, and to Astana (via Almaty) from Dh2,930 return, both including taxes.
The hotels
Rooms at the Ritz-Carlton Almaty cost from Dh1,944 per night including taxes; and in Astana the new Ritz-Carlton Astana (www.marriott) costs from Dh1,325; alternatively, the new St Regis Astana costs from Dh1,458 per night including taxes.
When to visit
March-May and September-November
Visas
Citizens of many countries, including the UAE do not need a visa to enter Kazakhstan for up to 30 days. Contact the nearest Kazakhstan embassy or consulate.
Mohammed bin Zayed Majlis
The specs
- Engine: 3.9-litre twin-turbo V8
- Power: 640hp
- Torque: 760nm
- On sale: 2026
- Price: Not announced yet
List of alleged parties
May 12, 2020: PM and his wife Carrie attend 'work meeting' with at least 17 staff
May 20, 2020: They attend 'bring your own booze party'
Nov 27, 2020: PM gives speech at leaving party for his staff
Dec 10, 2020: Staff party held by then-education secretary Gavin Williamson
Dec 13, 2020: PM and his wife throw a party
Dec 14, 2020: London mayoral candidate Shaun Bailey holds staff event at Conservative Party headquarters
Dec 15, 2020: PM takes part in a staff quiz
Dec 18, 2020: Downing Street Christmas party
UAE currency: the story behind the money in your pockets
At a glance
Global events: Much of the UK’s economic woes were blamed on “increased global uncertainty”, which can be interpreted as the economic impact of the Ukraine war and the uncertainty over Donald Trump’s tariffs.
Growth forecasts: Cut for 2025 from 2 per cent to 1 per cent. The OBR watchdog also estimated inflation will average 3.2 per cent this year
Welfare: Universal credit health element cut by 50 per cent and frozen for new claimants, building on cuts to the disability and incapacity bill set out earlier this month
Spending cuts: Overall day-to day-spending across government cut by £6.1bn in 2029-30
Tax evasion: Steps to crack down on tax evasion to raise “£6.5bn per year” for the public purse
Defence: New high-tech weaponry, upgrading HM Naval Base in Portsmouth
Housing: Housebuilding to reach its highest in 40 years, with planning reforms helping generate an extra £3.4bn for public finances
PROFILE OF STARZPLAY
Date started: 2014
Founders: Maaz Sheikh, Danny Bates
Based: Dubai, UAE
Sector: Entertainment/Streaming Video On Demand
Number of employees: 125
Investors/Investment amount: $125 million. Major investors include Starz/Lionsgate, State Street, SEQ and Delta Partners
The years Ramadan fell in May
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Killing of Qassem Suleimani
Killing of Qassem Suleimani
Match info:
Wolves 1
Boly (57')
Manchester City 1
Laporte (69')
