Emirates airline has shared a video celebrating news that the UAE has been taken off the UK's red list and upgraded to amber as travel rules change.
In the video, a person wearing Emirates' flight attendants' uniform can be seen holding boards that read, "Moving the UAE to the UK amber list has made us feel on top of the world." The drone camera then pans out to reveal that the crew member is standing at the very top of Burj Khalifa. The tip of the tallest building in the world stands at 830 metres.
The "crew member" is in fact skydiver and stuntwoman Nicole Smith-Ludvik, who was enlisted for the ambitious shoot.
"This is, without a doubt, one of the most amazing and exciting stunts I've ever done," Smith-Ludvik wrote on Instagram. "A big shout out to Emirates Airlines for your creative marketing idea! It was a pleasure being a part of the team."
The shoot was carried out by helicopter and drones filming company Choppershoot, produced by Prime Productions AMG and TECS Event Services.
"Being part of such a special project – not only for the fact that we were trusted to help bring this to life (yes, this is very very real), but also what it means for so many families who have been separated from their families between here in Dubai and the UK. Definitely a project we’ll remember forever," TECS Event Services wrote of the campaign, on social media.
UAE taken off UK red list
The UAE and Bahrain will be removed from the UK's travel red list, the British government announced on Wednesday night, providing a major boost to tourism and allowing families to be reunited.
They will join other amber list countries, meaning that people entering most of the UK from these points of origin do not have to pay to quarantine in a government hotel for 10 days.
Passengers arriving from amber list countries need to isolate for 10 days on arrival in the UK but can be released after day five with a negative test result.
Travellers coming from countries with amber status who have been fully vaccinated with inoculations approved and administered in the UK, EU and US do not have to self-isolate but must provide a negative Covid-19 test within two days of arrival.
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Non-profit arts studio Tashkeel launched this annual initiative with the intention of supporting budding designers in the UAE. This year, three talents were chosen from hundreds of applicants to be a part of the sixth creative development programme. These are architect Abdulla Al Mulla, interior designer Lana El Samman and graphic designer Yara Habib.
The trio have been guided by experts from the industry over the course of nine months, as they developed their own products that merge their unique styles with traditional elements of Emirati design. This includes laboratory sessions, experimental and collaborative practice, investigation of new business models and evaluation.
It is led by British contemporary design project specialist Helen Voce and mentor Kevin Badni, and offers participants access to experts from across the world, including the likes of UK designer Gareth Neal and multidisciplinary designer and entrepreneur, Sheikh Salem Al Qassimi.
The final pieces are being revealed in a worldwide limited-edition release on the first day of Downtown Designs at Dubai Design Week 2019. Tashkeel will be at stand E31 at the exhibition.
Lisa Ball-Lechgar, deputy director of Tashkeel, said: “The diversity and calibre of the applicants this year … is reflective of the dynamic change that the UAE art and design industry is witnessing, with young creators resolute in making their bold design ideas a reality.”
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