Jemaa el-Fnaa square is market place in Marrakesh's old city. Getty Images
Jemaa el-Fnaa square is market place in Marrakesh's old city. Getty Images
Jemaa el-Fnaa square is market place in Marrakesh's old city. Getty Images
Jemaa el-Fnaa square is market place in Marrakesh's old city. Getty Images

How tourism keeps the artisans of Marrakesh afloat


  • English
  • Arabic

As I walk through the dimly lit narrow lanes that crisscross the labyrinthine 11th-century Medina of Marrakesh, I could be travelling back in time. This bustling medieval Moroccan metropolis was once one of North Africa's main commercial hubs.

I pass metal workers delicately engraving complex patterns on copper lamps and teapots; aged artisans expertly stitching exotic babouche slippers; and a teenage apprentice belt-maker hammering supple leather that has come straight from the open-air tannery. Elsewhere, rug and textile weavers work to a rhythmic beat on wooden handlooms, inventing intricate patterns with colourful strands of silk and cotton, while dyers plunge thick cords of wool into bubbling multi-coloured cauldrons before theatrically hanging them from the roof to dry.

A dye factory in Marrakesh, where its medina is world-famous. John Brunton for The National
A dye factory in Marrakesh, where its medina is world-famous. John Brunton for The National

Here in the medina, genuine artisan skills are miraculously thriving, centuries-old traditions proudly maintained and passed on from generation to generation. While in many countries, high-quality, hand-crafted creations are increasingly threatened by mass-produced alternatives from factories in China and India or cheap fakes that copy everything from Murano glass to Lacoste T-shirts and Louis Vuitton handbags, the artisans of Marrakesh have discovered how to survive.

Their livelihood is guaranteed today quite simply by sustainable tourism; the daily flood of visitors streaming into the medina, ready to spend Moroccan dirhams on some of the world’s finest arts and crafts. And that constant demand has neither disappeared after the long Covid lockdown nor diminished following the recent earthquake that rocked, but fortunately did not seriously damage, the medina.

I begin by exploring Souk Semmarine, for centuries the main entrance into the medina’s maze where everyone plunges in from the chaotic Jemaa el-Fna square. Walking past stalls selling all manner of olives, fragrant spices and irresistible sticky sweets, I enter the opulent Palais de la Menara, where the family of Mustapha Zidane have been showcasing their handicrafts for 85 years.

As Zidane points out delicately carved furniture, vivid rugs, ornate mirrors and lamps, he tells me they work with an atelier of 50 artisans, alongside independent specialist craftsmen who have collaborated with the family for several generations. They specialise in one-off, made-to-order pieces and their main customers are foreign visitors.

"We have no problem selling our merchandise today," he tells me. "But we have to work hard to motivate the next generation of artisans to continue the traditions of their fathers. That means starting at 10 or 11 years of age and convincing them to concentrate on crafts like pottery, carpentry, metal work and painting, rather than their mobile phones and video games.”

Specialist souqs branch out from Semmarine. I suddenly find myself surrounded by scores of stores selling shoes, leather bags and belts. In the exotic Maison des Babouches, a hole-in-the-wall Aladdin’s cave, Aziz Souri pours me a scalding glass of mint tea while explaining how they make everything in leather, from bags to pouffes and shoes to traditional babouche slippers.

Aziz Souri of Maison des Babouches sells all manner of leather products. John Brunton for The National
Aziz Souri of Maison des Babouches sells all manner of leather products. John Brunton for The National

“What I love doing is creating fashionable shoes that tourists will want to buy and I lay awake at night dreaming of new ideas, materials and designs," he says with a smile. "I purchase my leather from tanners in the souq as well as recycled material, sometimes using the skilled specialists you see here in the store, as well as 15 artisans who work from home.

"Traditionally, Marrakshi artisans prefer to work undisturbed at home, and what is changing today is that instead of having their house and atelier here in the medina, many are moving out of the historical centre.”

Souri believes that the faithful local clientele will ensure that medina craftsmanship will always exist, but the extra money from tourists allows them to enjoy a better lifestyle.

I could not survive without the tourists and I love the chance to exchange with them directly about my weaving
Ayoub Banouna,
weaver

Craftspeople here are becoming increasingly sophisticated both in following international design trends and in using online sales methods to reach a global audience. Tour guide Younes Ajana has seen a big difference since the enforced Covid lockdown.

"Artisans were forced to stay at home and discovered that e-commerce lets them reach out to huge new potential markets rather than sitting in a cramped souq stall waiting all day for a tourist to pass by and bargain over the price of a pair of babouches,” he says.

I wander towards the edge of the medina into the more popular neighbourhoods of Taghazout and El Moukef, where locals choose the freshest sardines and shark steaks from pavement fishmongers, haggle with butchers and select aromatic bunches of fresh mint, parsley and coriander. Tourists today are becoming more adventurous and discovering daily life in these backstreets, and their presence is changing the attitudes of some young artisans.

Not far from the 16th-century Medersa Ben Youssef – an Islamic school – Ayoub Banouna starts weaving his graphic wool and cotton scarves in the early morning behind his loom and is still weaving come 8pm.

Ayoub Banouna weaves on his loom hour after hour each day. John Brunton for The National
Ayoub Banouna weaves on his loom hour after hour each day. John Brunton for The National

“I prefer to work like this for myself rather than to just produce and sell to tourist shops in the medina," he tells me. "The merchants would make me drop my prices, while selling to tourists directly here from my atelier means I valorise my weaving skills, keep my dignity and charge a fair price that gives me a living wage even if I work long hours.

"Of course, I could not survive without the tourists and I love the chance to exchange with them directly about my weaving rather than anonymously selling to a trader.”

Although it is only a few months since the earthquake that devastated villages high up in the Atlas Mountains, barely 75km from Marrakesh, the Moroccan authorities have done an incredible job of restoring almost all of the medina. And there is a tremendous spirit of solidarity among the Marrakshi artisans to help each other.

Khalid Bousfiha has been working as a specialist mosaic cutter since he was 10, but his rented workshop where he sold directly to tourists, was destroyed in the quake. Almost immediately after, a neighbour gave him a corner of his boutique to set up his tools and continue working. Fortunately, there is plenty of demand for his unique skills from both browsing tourists and Marrakesh locals who prefer to head for the soulful souq, rather than buy mass-produced goods in a characterless shopping mall.

MATCH INFO

Uefa Champions League semi-finals, first leg
Liverpool v Roma

When: April 24, 10.45pm kick-off (UAE)
Where: Anfield, Liverpool
Live: BeIN Sports HD
Second leg: May 2, Stadio Olimpico, Rome

Brief scores:

Toss: Australia, chose to bat

Australia: 272-9 (50 ov)

Khawaja 100, Handscomb 52; Bhuvneshwar 3-48

India: 237 (50 ov)

Rohit 56, Bhuvneshwar 46; Zampa 3-46

Player of the Match: Usman Khawaja (Australia)

Player of the Series: Usman Khawaja (Australia)

Benefits of first-time home buyers' scheme
  • Priority access to new homes from participating developers
  • Discounts on sales price of off-plan units
  • Flexible payment plans from developers
  • Mortgages with better interest rates, faster approval times and reduced fees
  • DLD registration fee can be paid through banks or credit cards at zero interest rates
Where to donate in the UAE

The Emirates Charity Portal

You can donate to several registered charities through a “donation catalogue”. The use of the donation is quite specific, such as buying a fan for a poor family in Niger for Dh130.

The General Authority of Islamic Affairs & Endowments

The site has an e-donation service accepting debit card, credit card or e-Dirham, an electronic payment tool developed by the Ministry of Finance and First Abu Dhabi Bank.

Al Noor Special Needs Centre

You can donate online or order Smiles n’ Stuff products handcrafted by Al Noor students. The centre publishes a wish list of extras needed, starting at Dh500.

Beit Al Khair Society

Beit Al Khair Society has the motto “From – and to – the UAE,” with donations going towards the neediest in the country. Its website has a list of physical donation sites, but people can also contribute money by SMS, bank transfer and through the hotline 800-22554.

Dar Al Ber Society

Dar Al Ber Society, which has charity projects in 39 countries, accept cash payments, money transfers or SMS donations. Its donation hotline is 800-79.

Dubai Cares

Dubai Cares provides several options for individuals and companies to donate, including online, through banks, at retail outlets, via phone and by purchasing Dubai Cares branded merchandise. It is currently running a campaign called Bookings 2030, which allows people to help change the future of six underprivileged children and young people.

Emirates Airline Foundation

Those who travel on Emirates have undoubtedly seen the little donation envelopes in the seat pockets. But the foundation also accepts donations online and in the form of Skywards Miles. Donated miles are used to sponsor travel for doctors, surgeons, engineers and other professionals volunteering on humanitarian missions around the world.

Emirates Red Crescent

On the Emirates Red Crescent website you can choose between 35 different purposes for your donation, such as providing food for fasters, supporting debtors and contributing to a refugee women fund. It also has a list of bank accounts for each donation type.

Gulf for Good

Gulf for Good raises funds for partner charity projects through challenges, like climbing Kilimanjaro and cycling through Thailand. This year’s projects are in partnership with Street Child Nepal, Larchfield Kids, the Foundation for African Empowerment and SOS Children's Villages. Since 2001, the organisation has raised more than $3.5 million (Dh12.8m) in support of over 50 children’s charities.

Noor Dubai Foundation

Sheikh Mohammed bin Rashid Al Maktoum launched the Noor Dubai Foundation a decade ago with the aim of eliminating all forms of preventable blindness globally. You can donate Dh50 to support mobile eye camps by texting the word “Noor” to 4565 (Etisalat) or 4849 (du).

UAE currency: the story behind the money in your pockets
UAE currency: the story behind the money in your pockets
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EXPATS
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The White Lotus: Season three

Creator: Mike White

Starring: Walton Goggins, Jason Isaacs, Natasha Rothwell

Rating: 4.5/5

The Facility’s Versatility

Between the start of the 2020 IPL on September 20, and the end of the Pakistan Super League this coming Thursday, the Zayed Cricket Stadium has had an unprecedented amount of traffic.
Never before has a ground in this country – or perhaps anywhere in the world – had such a volume of major-match cricket.
And yet scoring has remained high, and Abu Dhabi has seen some classic encounters in every format of the game.
 
October 18, IPL, Kolkata Knight Riders tied with Sunrisers Hyderabad
The two playoff-chasing sides put on 163 apiece, before Kolkata went on to win the Super Over
 
January 8, ODI, UAE beat Ireland by six wickets
A century by CP Rizwan underpinned one of UAE’s greatest ever wins, as they chased 270 to win with an over to spare
 
February 6, T10, Northern Warriors beat Delhi Bulls by eight wickets
The final of the T10 was chiefly memorable for a ferocious over of fast bowling from Fidel Edwards to Nicholas Pooran
 
March 14, Test, Afghanistan beat Zimbabwe by six wickets
Eleven wickets for Rashid Khan, 1,305 runs scored in five days, and a last session finish
 
June 17, PSL, Islamabad United beat Peshawar Zalmi by 15 runs
Usman Khawaja scored a hundred as Islamabad posted the highest score ever by a Pakistan team in T20 cricket

Korean Film Festival 2019 line-up

Innocent Witness, June 26 at 7pm

On Your Wedding Day, June 27 at 7pm

The Great Battle, June 27 at 9pm

The Witch: Part 1. The Subversion, June 28 at 4pm

Romang, June 28 at 6pm

Mal Mo E: The Secret Mission, June 28 at 8pm

Underdog, June 29 at 2pm

Nearby Sky, June 29 at 4pm

A Resistance, June 29 at 6pm 

 

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The Voice of Hind Rajab

Starring: Saja Kilani, Clara Khoury, Motaz Malhees

Director: Kaouther Ben Hania

Rating: 4/5

UAE currency: the story behind the money in your pockets
Infiniti QX80 specs

Engine: twin-turbocharged 3.5-liter V6

Power: 450hp

Torque: 700Nm

Price: From Dh450,000, Autograph model from Dh510,000

Available: Now

The%20specs
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The five pillars of Islam
The specs: Lamborghini Aventador SVJ

Price, base: Dh1,731,672

Engine: 6.5-litre V12

Gearbox: Seven-speed automatic

Power: 770hp @ 8,500rpm

Torque: 720Nm @ 6,750rpm

Fuel economy: 19.6L / 100km

UAE currency: the story behind the money in your pockets
RACE SCHEDULE

All times UAE ( 4 GMT)

Friday, September 29
First practice: 7am - 8.30am
Second practice: 11am - 12.30pm

Saturday, September 30
Qualifying: 1pm - 2pm

Sunday, October 1
Race: 11am - 1pm

Dubai Rugby Sevens

November 30-December 2, at The Sevens, Dubai

Gulf Under 19

Pool A – Abu Dhabi Harlequins, Jumeirah College Tigers, Dubai English Speaking School 1, Gems World Academy

Pool B – British School Al Khubairat, Bahrain Colts, Jumeirah College Lions, Dubai English Speaking School 2

Pool C - Dubai College A, Dubai Sharks, Jumeirah English Speaking School, Al Yasmina

Pool D – Dubai Exiles, Dubai Hurricanes, Al Ain Amblers, Deira International School

The years Ramadan fell in May

1987

1954

1921

1888

Brief scores:

Kashima Antlers 0

River Plate 4

Zuculini 24', Martinez 73', 90 2', Borre 89' (pen)

Key facilities
  • Olympic-size swimming pool with a split bulkhead for multi-use configurations, including water polo and 50m/25m training lanes
  • Premier League-standard football pitch
  • 400m Olympic running track
  • NBA-spec basketball court with auditorium
  • 600-seat auditorium
  • Spaces for historical and cultural exploration
  • An elevated football field that doubles as a helipad
  • Specialist robotics and science laboratories
  • AR and VR-enabled learning centres
  • Disruption Lab and Research Centre for developing entrepreneurial skills
MATCH INFO

Manchester United v Brighton, Sunday, 6pm UAE

About Seez

Company name/date started: Seez, set up in September 2015 and the app was released in August 2017  

Founder/CEO name(s): Tarek Kabrit, co-founder and chief executive, and Andrew Kabrit, co-founder and chief operating officer

Based in: Dubai, with operations also in Kuwait, Saudi Arabia and Lebanon 

Sector:  Search engine for car buying, selling and leasing

Size: (employees/revenue): 11; undisclosed

Stage of funding: $1.8 million in seed funding; followed by another $1.5m bridge round - in the process of closing Series A 

Investors: Wamda Capital, B&Y and Phoenician Funds 

The burning issue

The internal combustion engine is facing a watershed moment – major manufacturer Volvo is to stop producing petroleum-powered vehicles by 2021 and countries in Europe, including the UK, have vowed to ban their sale before 2040. The National takes a look at the story of one of the most successful technologies of the last 100 years and how it has impacted life in the UAE. 

Read part four: an affection for classic cars lives on

Read part three: the age of the electric vehicle begins

Read part one: how cars came to the UAE

 

Updated: February 09, 2024, 1:29 PM`