Hilton is asking jobseekers to apply through TikTok.
Instead of submitting a CV and cover letter for roles, the international hotel chain allows applicants to send in a one-minute video "showing how you would make this day for our Hilton guests".
On its TikTok account, @hiremehiltonau, Hilton Australia shared a 34-second video labelled "recruitment process at Hilton", with a caption adding: "Looking for a job with #hilton? #tiktokresume #hospitalitylife #hiremehilton."
Interested parties are then asked to post the video application on their account, tag Hilton and add the hashtag #hiremehilton.
It is part of a six-week recruitment drive, dreamt up by a PR agency, looking to fill roles including bar attendant and front desk staff across 17 Australian properties.
It's not all bad news for those not on TikTok, though, as the company's website says it won't discard the old-fashioned CV. "Your dream career might be just around the corner and don't worry if creating videos isn't your style – we're equally happy to accept traditional written CVs," the statement reads.
The move is an attempt to attract Gen Z employees and also stems from concerns about artificial intelligence tools such as ChatGPT undermining traditional CVs.
“When you need somebody who’s going to have really good interpersonal skills, to be able to handle guest relationships or any of that side of things, you’ve got no idea [if they can do that] from the paper side," Mary Hogg, Hilton Australasia's regional HR director, told the Australian Financial Review.
Video interviews are not new. A recent OfficeTeam poll found 63 per cent of HR managers use or have recently utilised them in the employment process. In 2020, recruitment agency Walters People reported that candidates who submit a video with their CV are 40 per cent more likely to be shortlisted for an interview.
On the back of the trend, TikTok launched a pilot programme called TikTok Resumes in 2021, teaming up with employers such as Target and Shopify. It asked applicants to demonstrate their skills and use the hashtag #TikTokResumes.
It followed a subculture called CareerTok that rose during pandemic lockdowns, where career-themed videos were posted with job-hunting advice and employment opportunities.
In 2017, McDonald's rolled out a campaign for "Snaplications" via Snapchat, which reportedly had an estimated reach of 304 million people in three days.
This latest call for a social media-driven CV is not a welcome move by everyone, however. Michael Kalenderian, an executive producer at Guardian Australia, branded Hilton's move "an insult I wouldn't wish on my worst enemy" in an opinion column.
"Employment applications are already the height of awkward self-promotion," he added.
In 2021, following TikTok Resumes, which ended after only one month, US career guidance service Tallo conducted a survey that found 36 per cent of respondents were "somewhat comfortable" with making a video CV, while 48 per cent said they're either "somewhat uncomfortable" or "very uncomfortable". Only 12 per cent said they were OK with it.
There were two main reasons for this response, according to the study: introversion and increased bias from employers.
Tom Earls, a lawyer in Adelaide specialising in employment, workplace and industrial relations, also told The Guardian that while the Hilton's new hiring strategy is lawful, it poses a moral dilemma.
"Although the legal restrictions are relatively limited, requiring job applications to be made in a very public manner poses obvious ethical issues, as well as practical considerations that may also limit the available pool of applicants, especially in a tight labour market," he said.
Key facilities
- Olympic-size swimming pool with a split bulkhead for multi-use configurations, including water polo and 50m/25m training lanes
- Premier League-standard football pitch
- 400m Olympic running track
- NBA-spec basketball court with auditorium
- 600-seat auditorium
- Spaces for historical and cultural exploration
- An elevated football field that doubles as a helipad
- Specialist robotics and science laboratories
- AR and VR-enabled learning centres
- Disruption Lab and Research Centre for developing entrepreneurial skills
'Moonshot'
Director: Chris Winterbauer
Stars: Lana Condor and Cole Sprouse
Rating: 3/5
Killing of Qassem Suleimani
UK's plans to cut net migration
Under the UK government’s proposals, migrants will have to spend 10 years in the UK before being able to apply for citizenship.
Skilled worker visas will require a university degree, and there will be tighter restrictions on recruitment for jobs with skills shortages.
But what are described as "high-contributing" individuals such as doctors and nurses could be fast-tracked through the system.
Language requirements will be increased for all immigration routes to ensure a higher level of English.
Rules will also be laid out for adult dependants, meaning they will have to demonstrate a basic understanding of the language.
The plans also call for stricter tests for colleges and universities offering places to foreign students and a reduction in the time graduates can remain in the UK after their studies from two years to 18 months.
Squid Game season two
Director: Hwang Dong-hyuk
Stars: Lee Jung-jae, Wi Ha-joon and Lee Byung-hun
Rating: 4.5/5
AI traffic lights to ease congestion at seven points to Sheikh Zayed bin Sultan Street
The seven points are:
Shakhbout bin Sultan Street
Dhafeer Street
Hadbat Al Ghubainah Street (outbound)
Salama bint Butti Street
Al Dhafra Street
Rabdan Street
Umm Yifina Street exit (inbound)
Points tally
1. Australia 52; 2. New Zealand 44; 3. South Africa 36; 4. Sri Lanka 35; 5. UAE 27; 6. India 27; 7. England 26; 8. Singapore 8; 9. Malaysia 3
Engine: 3.5-litre V6
Transmission: eight-speed automatic
Power: 290hp
Torque: 340Nm
Price: Dh155,800
On sale: now
Lexus LX700h specs
Engine: 3.4-litre twin-turbo V6 plus supplementary electric motor
Power: 464hp at 5,200rpm
Torque: 790Nm from 2,000-3,600rpm
Transmission: 10-speed auto
Fuel consumption: 11.7L/100km
On sale: Now
Price: From Dh590,000
Pharaoh's curse
British aristocrat Lord Carnarvon, who funded the expedition to find the Tutankhamun tomb, died in a Cairo hotel four months after the crypt was opened.
He had been in poor health for many years after a car crash, and a mosquito bite made worse by a shaving cut led to blood poisoning and pneumonia.
Reports at the time said Lord Carnarvon suffered from “pain as the inflammation affected the nasal passages and eyes”.
Decades later, scientists contended he had died of aspergillosis after inhaling spores of the fungus aspergillus in the tomb, which can lie dormant for months. The fact several others who entered were also found dead withiin a short time led to the myth of the curse.
Japan 30-10 Russia
Tries: Matsushima (3), Labuschange | Golosnitsky
Conversions: Tamura, Matsuda | Kushnarev
Penalties: Tamura (2) | Kushnarev
MATCH INFO
Uefa Champions League final:
Who: Real Madrid v Liverpool
Where: NSC Olimpiyskiy Stadium, Kiev, Ukraine
When: Saturday, May 26, 10.45pm (UAE)
TV: Match on BeIN Sports
UAE currency: the story behind the money in your pockets
BMW M5 specs
Engine: 4.4-litre twin-turbo V-8 petrol enging with additional electric motor
Power: 727hp
Torque: 1,000Nm
Transmission: 8-speed auto
Fuel consumption: 10.6L/100km
On sale: Now
Price: From Dh650,000
GAC GS8 Specs
Engine: 2.0-litre 4cyl turbo
Power: 248hp at 5,200rpm
Torque: 400Nm at 1,750-4,000rpm
Transmission: 8-speed auto
Fuel consumption: 9.1L/100km
On sale: Now
Price: From Dh149,900
Specs
Engine: 51.5kW electric motor
Range: 400km
Power: 134bhp
Torque: 175Nm
Price: From Dh98,800
Available: Now
Specs
Engine: Duel electric motors
Power: 659hp
Torque: 1075Nm
On sale: Available for pre-order now
Price: On request
MOUNTAINHEAD REVIEW
Starring: Ramy Youssef, Steve Carell, Jason Schwartzman
Director: Jesse Armstrong
Rating: 3.5/5
What sanctions would be reimposed?
Under ‘snapback’, measures imposed on Iran by the UN Security Council in six resolutions would be restored, including:
- An arms embargo
- A ban on uranium enrichment and reprocessing
- A ban on launches and other activities with ballistic missiles capable of delivering nuclear weapons, as well as ballistic missile technology transfer and technical assistance
- A targeted global asset freeze and travel ban on Iranian individuals and entities
- Authorisation for countries to inspect Iran Air Cargo and Islamic Republic of Iran Shipping Lines cargoes for banned goods
It Was Just an Accident
Director: Jafar Panahi
Stars: Vahid Mobasseri, Mariam Afshari, Ebrahim Azizi, Hadis Pakbaten, Majid Panahi, Mohamad Ali Elyasmehr
Rating: 4/5
box
COMPANY PROFILE
Company name: Letstango.com
Started: June 2013
Founder: Alex Tchablakian
Based: Dubai
Industry: e-commerce
Initial investment: Dh10 million
Investors: Self-funded
Total customers: 300,000 unique customers every month
Zayed Sustainability Prize
The specs
Engine: 4.0-litre V8 twin-turbocharged and three electric motors
Power: Combined output 920hp
Torque: 730Nm at 4,000-7,000rpm
Transmission: 8-speed dual-clutch automatic
Fuel consumption: 11.2L/100km
On sale: Now, deliveries expected later in 2025
Price: expected to start at Dh1,432,000
UAE tour of the Netherlands
UAE squad: Rohan Mustafa (captain), Shaiman Anwar, Ghulam Shabber, Mohammed Qasim, Rameez Shahzad, Mohammed Usman, Adnan Mufti, Chirag Suri, Ahmed Raza, Imran Haider, Mohammed Naveed, Amjad Javed, Zahoor Khan, Qadeer Ahmed
Fixtures: Monday, first 50-over match; Wednesday, second 50-over match; Thursday, third 50-over match
COMPANY%20PROFILE
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