“It's a dream come true,” said Filipina tourist Isabel Palijon, staring in wonder at a wooden pier framed by the turquoise waters of a Swiss lake and the towering Alps behind.
And she is not alone. Ever since the hugely popular South Korean series Crash Landing on You broadcast a romantic scene shot on this very spot, the picturesque village of Iseltwald has been overrun by Asian tourists.
The Netflix hit tells the unlikely story of a South Korean billionaire heiress who accidentally paraglides into the peninsula's demilitarised zone, crash-landing on to a chivalrous army officer serving North Korean leader Kim Jong-un.
Several flashbacks in the show take place in Switzerland, including a riveting romantic scene on Iseltwald's wooden pier, where the male lead plays a beautiful piano melody that echoes across the water as the girl he will later fall in love with arrives by ferry from Interlaken.
“I wish someday someone would do that for me,” said Jiah Hni Gwee, 35, from Malaysia, looking longingly at the spot on the pier where the piano stood.
“It would be amazing and romantic.”
She was among dozens of tourists milling around the lakeside on a sunny day last week, as a large steamboat bearing a giant Swiss flag pulled up to the nearby dock, teeming with visitors.
The breathtaking scenery and the romantic setting have made the pier a must-see for so-called “Cloy” fans who make it to Europe.
The 16-part series started just as the Covid-19 pandemic began and became a must-watch in much of Asia during lockdowns.
A South Korean Culture Ministry survey found that it was the second-most popular K-drama show among foreign viewers in 2021 after Squid Game.
But its success has caused an unexpected headache for Iseltwald, especially since last year when travel restrictions were lifted across much of Asia.
“The numbers have exploded,” local tourism office manager Titia Weiland told AFP.
She said it was difficult to calculate how many Cloy tourists had come but estimated that “for every local person living here, it's been 1,000 visitors”.
She stressed that “almost everybody in Iseltwald – population 400 – is happy to have many tourists,” but acknowledged “it has been quite overwhelming”.
Last summer, up to 20 coaches began arriving each day, clogging traffic and sometimes blocking access to the village. And locals complain that fans typically rush to the pier for a picture before moving on, often leaving a mess but little money.
In a bid to deal with the influx, the municipality last month announced only pre-booked coaches that pay for reserved parking spots will be let in.
And it installed a turnstile at the pier, which tourists can pass for a “selfie fee” of five Swiss francs ($5.50).
Sonja Hornung, the manager of the Strand Hotel that overlooks the pier, said the measures had made a difference and her restaurant gives customers a turnstile token.
“Last year, it was terrible, (but) it has got much better,” she said, hailing the slot system that has dramatically reduced the number of coaches.
Some tourists, however, were a bit dismayed by the turnstile – and the price.
“Oh, five francs!” Florita Lichtensteiger, 64, a Filipina living in Switzerland, exclaimed as she showed up with several visiting relatives.
She grudgingly paid for them to go through, but did not follow, saying she had been here at least 10 times before. “All my guests want to see this place.”
“It's not worth it,” said Nayeon Park, 21, a tourist from South Korea.
Weiland insisted that the payment was needed for the upkeep of the pier, which had seen the number of people walking on it skyrocket.
“It has to be safe.”
Iseltwald “is like paradise on Earth,” she said. “We want to really try to keep it that way.”
Killing of Qassem Suleimani
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Director: Milan Jhaveri
Producer: Emmay Entertainment and T-Series
Cast: John Abraham, Manoj Bajpayee
Rating: 2/5
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KILLING OF QASSEM SULEIMANI
Specs
Engine: 51.5kW electric motor
Range: 400km
Power: 134bhp
Torque: 175Nm
Price: From Dh98,800
Available: Now
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Killing of Qassem Suleimani
The five pillars of Islam
1. Fasting
2. Prayer
3. Hajj
4. Shahada
5. Zakat
The National Archives, Abu Dhabi
Founded over 50 years ago, the National Archives collects valuable historical material relating to the UAE, and is the oldest and richest archive relating to the Arabian Gulf.
Much of the material can be viewed on line at the Arabian Gulf Digital Archive - https://www.agda.ae/en
Red flags
- Promises of high, fixed or 'guaranteed' returns.
- Unregulated structured products or complex investments often used to bypass traditional safeguards.
- Lack of clear information, vague language, no access to audited financials.
- Overseas companies targeting investors in other jurisdictions - this can make legal recovery difficult.
- Hard-selling tactics - creating urgency, offering 'exclusive' deals.
Courtesy: Carol Glynn, founder of Conscious Finance Coaching
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Brief scores:
Toss: South Africa, chose to field
Pakistan: 177 & 294
South Africa: 431 & 43-1
Man of the Match: Faf du Plessis (South Africa)
Series: South Africa lead three-match series 2-0
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The internal combustion engine is facing a watershed moment – major manufacturer Volvo is to stop producing petroleum-powered vehicles by 2021 and countries in Europe, including the UK, have vowed to ban their sale before 2040. The National takes a look at the story of one of the most successful technologies of the last 100 years and how it has impacted life in the UAE.
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2pm: Maiden (TB) Dh60,000 (Dirt) 1,200m, Winner: Mouheeb, Tom Marquand (jockey), Nicholas Bachalard (trainer)
2.30pm: Handicap (TB) Dh68,000 (D) 1,200m, Winner: Honourable Justice, Royston Ffrench, Salem bin Ghadayer
3pm: Handicap (TB) Dh84,000 (D) 1,200m, Winner: Dahawi, Antonio Fresu, Musabah Al Muhairi
3.30pm: Conditions (TB) Dh100,000 (D) 1,200m, Winner: Dark Silver, Fernando Jara, Ahmad bin Harmash
4pm: Maiden (TB) Dh60,000 (D) 1,600m, Winner: Dark Of Night. Antonio Fresu, Al Muhairi.
4.30pm: Handicap (TB) Dh68,000 (D) 1,600m, Winner: Habah, Pat Dobbs, Doug Watson
The 12 Syrian entities delisted by UK
Ministry of Interior
Ministry of Defence
General Intelligence Directorate
Air Force Intelligence Agency
Political Security Directorate
Syrian National Security Bureau
Military Intelligence Directorate
Army Supply Bureau
General Organisation of Radio and TV
Al Watan newspaper
Cham Press TV
Sama TV
UAE currency: the story behind the money in your pockets
Specs
Engine: Dual-motor all-wheel-drive electric
Range: Up to 610km
Power: 905hp
Torque: 985Nm
Price: From Dh439,000
Available: Now
How to help
Send “thenational” to the following numbers or call the hotline on: 0502955999
2289 – Dh10
2252 – Dh 50
6025 – Dh20
6027 – Dh 100
6026 – Dh 200
UAE currency: the story behind the money in your pockets
The specs: 2018 Infiniti QX80
Price: base / as tested: Dh335,000
Engine: 5.6-litre V8
Gearbox: Seven-speed automatic
Power: 400hp @ 5,800rpm
Torque: 560Nm @ 4,000rpm
Fuel economy, combined: 12.1L / 100km
Key facilities
- Olympic-size swimming pool with a split bulkhead for multi-use configurations, including water polo and 50m/25m training lanes
- Premier League-standard football pitch
- 400m Olympic running track
- NBA-spec basketball court with auditorium
- 600-seat auditorium
- Spaces for historical and cultural exploration
- An elevated football field that doubles as a helipad
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