Ken Fisher

History shows that movements up or down predict little about stocks’ direction

The often ignored factor is having a dramatic effect, especially in Europe and the UK

Markets expect economies to weather tariff terror

Any strategy reliant on cherry-picked data is not viable

Tariffs always hammer the imposing country most

Trying to time markets based on widely known factors is folly, and so is selling amid panic

Dial down technology, focus on value and tilt towards growth-oriented categories

Technology has blurred geographical limitations so anyone, anywhere can build a business

Even moderate GDP growth in the EU will bring huge gains

Markets have proved that interest rate movements are a small variable and pale in comparison to larger trends

Bull market can shrug off threats from European conflict or Middle East tensions

Extreme returns are normal in the long term and the market’s current strength is common

Fluctuations in unemployment data do not necessarily pose a threat to economic growth and the bull market

Markets tend to ignore short-term chatter and long-term conjecture

Stock markets don't care about the candidates’ temperaments, gaffes or rhetoric