Confident, assertive and blonde, Eugenie Bouchard is the Canadian golden girl of Wimbledon, a marketing man's dream who was named after a British princess.
She has the tennis world at her feet, but deep down she insists she's just a Teddy-bear collecting nerd with a liking for mathematics.
That explains the presence of US actor Jim Parsons in the players box during her Centre Court fourth round win over Alize Cornet on Monday.
Parsons is Dr Sheldon Cooper, the aloof, super-nerd with a love of physics, computer games and comic books and a social misfit's distaste for all things human in the hit TV show "The Big Bang Theory".
"It's my favourite show. So many unexpected things, you just burst out laughing. It's less stressful to watch than, say, like a movie on a war or something," said 20-year-old Bouchard, the first Canadian woman in the Wimbledon quarter-finals in the Open Era.
"Jim Parsons' character Sheldon is my favourite. He's so nerdy. He's so smart and set in his ways.
"I do have a little bit of the nerd in me. When I was in school, my favourite class was math class. I was very determined to try to get 100 per cent on all my math tests. I think that kind of self-discipline translates to tennis."
Bouchard and Parsons became friends around a year ago in what she describes as a "random pairing".
He is a regular spectator at her matches and he was also on hand Saturday when Bouchard defeated Andrea Petkovic to make the last 16.
"He's emailed me after every single match I've played. He's more positive than all of my team combined. So it's a refreshing change to get a nice email with exclamation marks and smiley faces," said Bouchard.
"We talk about the mental aspect in tennis. He says how it's similar to him acting. He has to be in the moment on set and all these things. It's interesting to see how similar the mentality is in different careers."
Bouchard has also been a focus for the royalty-obsessed British media at Wimbledon and Monday, with the Royal Box...well, full of royalty..., was no exception.
The Duke of Kent, the president of the All England Club, watched Bouchard, as did his brother, Prince Michael of Kent and the Countess of Wessex, the wife of Prince Edward, the youngest son of Queen Elizabeth II.
Bouchard was named after the younger daughter of Prince Andrew, the Queen's second son, while her sister was named after Beatrice, Andrew's elder daughter. The Canadian player also has a brother, William.
Bouchard pointed her finger at her mother, Julie, for further questions over her royal links.
"She named us, so I wasn't really aware of what was going on at that time. But I played on Centre Court last year. Kate Middleton's parents were watching us then. That was really exciting," she said.
"I think when I went in the Royal Box when I won the juniors, I think the Duke of Kent presented me the trophy."
With her status as a potential Grand Slam champion-in-waiting, does Bouchard act like a princess, throwing the occasional diva tantrum?
"You can ask my coach or my parents or anyone that I can be a princess," said the 13th seed who could face 2004 champion and fellow commercial goddess, Maria Sharapova in the quarter-finals.
"I mean, they're not horrible. But I can be moody in the morning. I'm not so much of a morning person. My fitness trainer carries my tennis bag around. But that's so I don't get tired because I want to save all my energy for the match.
"I can demand a few things once in a while, but I do it with love," she smiled.
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More on animal trafficking
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The National's picks
4.35pm: Tilal Al Khalediah
5.10pm: Continous
5.45pm: Raging Torrent
6.20pm: West Acre
7pm: Flood Zone
7.40pm: Straight No Chaser
8.15pm: Romantic Warrior
8.50pm: Calandogan
9.30pm: Forever Young
In numbers: PKK’s money network in Europe
Germany: PKK collectors typically bring in $18 million in cash a year – amount has trebled since 2010
Revolutionary tax: Investigators say about $2 million a year raised from ‘tax collection’ around Marseille
Extortion: Gunman convicted in 2023 of demanding $10,000 from Kurdish businessman in Stockholm
Drug trade: PKK income claimed by Turkish anti-drugs force in 2024 to be as high as $500 million a year
Denmark: PKK one of two terrorist groups along with Iranian separatists ASMLA to raise “two-digit million amounts”
Contributions: Hundreds of euros expected from typical Kurdish families and thousands from business owners
TV channel: Kurdish Roj TV accounts frozen and went bankrupt after Denmark fined it more than $1 million over PKK links in 2013
NO OTHER LAND
Director: Basel Adra, Yuval Abraham, Rachel Szor, Hamdan Ballal
Stars: Basel Adra, Yuval Abraham
Rating: 3.5/5
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Skewed figures
In the village of Mevagissey in southwest England the housing stock has doubled in the last century while the number of residents is half the historic high. The village's Neighbourhood Development Plan states that 26% of homes are holiday retreats. Prices are high, averaging around £300,000, £50,000 more than the Cornish average of £250,000. The local average wage is £15,458.
Test
Director: S Sashikanth
Cast: Nayanthara, Siddharth, Meera Jasmine, R Madhavan
Star rating: 2/5
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More coverage from the Future Forum
The specs
Engine: 4.0-litre flat-six
Torque: 450Nm at 6,100rpm
Transmission: 7-speed PDK auto or 6-speed manual
Fuel economy, combined: 13.8L/100km
On sale: Available to order now
Profile of MoneyFellows
Founder: Ahmed Wadi
Launched: 2016
Employees: 76
Financing stage: Series A ($4 million)
Investors: Partech, Sawari Ventures, 500 Startups, Dubai Angel Investors, Phoenician Fund
Poland Statement
All people fleeing from Ukraine before the armed conflict are allowed to enter Poland. Our country shelters every person whose life is in danger - regardless of their nationality.
The dominant group of refugees in Poland are citizens of Ukraine, but among the people checked by the Border Guard are also citizens of the USA, Nigeria, India, Georgia and other countries.
All persons admitted to Poland are verified by the Border Guard. In relation to those who are in doubt, e.g. do not have documents, Border Guard officers apply appropriate checking procedures.
No person who has received refuge in Poland will be sent back to a country torn by war.
The specs
AT4 Ultimate, as tested
Engine: 6.2-litre V8
Power: 420hp
Torque: 623Nm
Transmission: 10-speed automatic
Price: From Dh330,800 (Elevation: Dh236,400; AT4: Dh286,800; Denali: Dh345,800)
On sale: Now
What to watch out for:
Algae, waste coffee grounds and orange peels will be used in the pavilion's walls and gangways
The hulls of three ships will be used for the roof
The hulls will painted to make the largest Italian tricolour in the country’s history
Several pillars more than 20 metres high will support the structure
Roughly 15 tonnes of steel will be used
Real estate tokenisation project
Dubai launched the pilot phase of its real estate tokenisation project last month.
The initiative focuses on converting real estate assets into digital tokens recorded on blockchain technology and helps in streamlining the process of buying, selling and investing, the Dubai Land Department said.
Dubai’s real estate tokenisation market is projected to reach Dh60 billion ($16.33 billion) by 2033, representing 7 per cent of the emirate’s total property transactions, according to the DLD.