Saudi Arabia's Public Investment Fund (PIF) and the WTA have announced a multi-year partnership as the kingdom continues its expansion into the world of professional tennis.
In a similar deal that was unveiled with the men's tour (ATP) in February, PIF will also now become the first ever naming partner of the WTA Rankings.
The new partnership between the WTA and PIF follows the April announcement that Riyadh would play host to the next three season-ending WTA Finals, offering record prize money of $15.25 million.
In January, three-time Grand Slam finalist Ons Jabeur signed a new sponsorship deal with Saudi Arabia's PIF-owned fitness and wellness brand Kayanee and has made clear her determination to help expand the sport in the kingdom.
The ATP Tour has moved its Next Gen Finals for leading 21-and-under players to Jeddah in November, while 22-time Grand Slam champion Rafael Nadal has become an ambassador for the Saudi Tennis Federation.
Nadal will join 24-time major champion Novak Djokovic and rising stars Carlos Alcaraz and Jannik Sinner at an October exhibition event in Riyadh.
“We are delighted to welcome PIF as a Global Partner of the WTA and our first-ever official naming partner of the WTA Rankings,” said Marina Storti, chief executive of WTA Ventures, said in a press release.
“Together, we look forward to sharing the journey of our talented players across the season, as we continue to grow the sport, creating more fans of tennis and inspiring more young people to take up the game.”
Mohamed Al Sayyad, head of corporate brand at PIF, said in the same release: “Through our partnership with WTA, PIF will continue to be a catalyst for the growth of women’s sport. We look forward to working with the WTA to increase participation and inspire the next generation of talent.
“Underpinned by PIF’s four strategic sponsorship pillars, this partnership aligns with our ambition to elevate the game and bring positive growth to the sport around the world.”
The kingdom's involvement in the world of sport continues to gather pace with tennis following hot-on-the-heels of major investment in the likes of football, golf and boxing.
In football, the Saudi Pro League has been on an unprecedented transfer spree which has seen the likes of Cristiano Ronaldo, Karim Benzema and Sadio Mane all move to the kingdom.
PIF has also took control of four of the country’s most prominent clubs in Al Hilal, Al Nassr, Al Ittihad and Al Ahli. The fund also has a majority stake in English Premier League club Newcastle United.
In golf, a bitter stand-off was brought to a surprise end when the PGA Tour, European Tour and LIV Golf circuit announced a landmark agreement in an attempt to unify the sport that had been in turmoil due to the emergence of the Saudi-backed tour.
And only last weekend, Riyadh played host to the much-anticipated heavyweight boxing title-fight between Oleksandr Usyk and Tyson Fury that saw the Ukrainian become the first undisputed champion of the world at that weight since 1999.
UAE currency: the story behind the money in your pockets
Black Panther
Dir: Ryan Coogler
Starring: Chadwick Boseman, Michael B Jordan, Lupita Nyong'o
Five stars
Sole survivors
- Cecelia Crocker was on board Northwest Airlines Flight 255 in 1987 when it crashed in Detroit, killing 154 people, including her parents and brother. The plane had hit a light pole on take off
- George Lamson Jr, from Minnesota, was on a Galaxy Airlines flight that crashed in Reno in 1985, killing 68 people. His entire seat was launched out of the plane
- Bahia Bakari, then 12, survived when a Yemenia Airways flight crashed near the Comoros in 2009, killing 152. She was found clinging to wreckage after floating in the ocean for 13 hours.
- Jim Polehinke was the co-pilot and sole survivor of a 2006 Comair flight that crashed in Lexington, Kentucky, killing 49.
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UAE currency: the story behind the money in your pockets
The specs
Engine: 2.0-litre 4cyl turbo
Power: 261hp at 5,500rpm
Torque: 405Nm at 1,750-3,500rpm
Transmission: 9-speed auto
Fuel consumption: 6.9L/100km
On sale: Now
Price: From Dh117,059
ELECTION%20RESULTS
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More on Quran memorisation:
Guide to intelligent investing
Investing success often hinges on discipline and perspective. As markets fluctuate, remember these guiding principles:
- Stay invested: Time in the market, not timing the market, is critical to long-term gains.
- Rational thinking: Breathe and avoid emotional decision-making; let logic and planning guide your actions.
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Company%20Profile
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Moonfall
Director: Rolan Emmerich
Stars: Patrick Wilson, Halle Berry
Rating: 3/5
COMPANY%20PROFILE
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Benefits of first-time home buyers' scheme
- Priority access to new homes from participating developers
- Discounts on sales price of off-plan units
- Flexible payment plans from developers
- Mortgages with better interest rates, faster approval times and reduced fees
- DLD registration fee can be paid through banks or credit cards at zero interest rates
'Unrivaled: Why America Will Remain the World’s Sole Superpower'
Michael Beckley, Cornell Press
Killing of Qassem Suleimani
The specs
- Engine: 3.9-litre twin-turbo V8
- Power: 640hp
- Torque: 760nm
- On sale: 2026
- Price: Not announced yet
Honeymoonish
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The candidates
Dr Ayham Ammora, scientist and business executive
Ali Azeem, business leader
Tony Booth, professor of education
Lord Browne, former BP chief executive
Dr Mohamed El-Erian, economist
Professor Wyn Evans, astrophysicist
Dr Mark Mann, scientist
Gina MIller, anti-Brexit campaigner
Lord Smith, former Cabinet minister
Sandi Toksvig, broadcaster
UAE Team Emirates
Valerio Conti (ITA)
Alessandro Covi (ITA)
Joe Dombrowski (USA)
Davide Formolo (ITA)
Fernando Gaviria (COL)
Sebastian Molano (COL)
Maximiliano Richeze (ARG)
Diego Ulissi (ITAS)
UAE currency: the story behind the money in your pockets
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UK-EU trade at a glance
EU fishing vessels guaranteed access to UK waters for 12 years
Co-operation on security initiatives and procurement of defence products
Youth experience scheme to work, study or volunteer in UK and EU countries
Smoother border management with use of e-gates
Cutting red tape on import and export of food
COMPANY%20PROFILE%3A
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Rashid & Rajab
Director: Mohammed Saeed Harib
Stars: Shadi Alfons, Marwan Abdullah, Doaa Mostafa Ragab
Two stars out of five
Global Fungi Facts
• Scientists estimate there could be as many as 3 million fungal species globally
• Only about 160,000 have been officially described leaving around 90% undiscovered
• Fungi account for roughly 90% of Earth's unknown biodiversity
• Forest fungi help tackle climate change, absorbing up to 36% of global fossil fuel emissions annually and storing around 5 billion tonnes of carbon in the planet's topsoil
Key facilities
- Olympic-size swimming pool with a split bulkhead for multi-use configurations, including water polo and 50m/25m training lanes
- Premier League-standard football pitch
- 400m Olympic running track
- NBA-spec basketball court with auditorium
- 600-seat auditorium
- Spaces for historical and cultural exploration
- An elevated football field that doubles as a helipad
- Specialist robotics and science laboratories
- AR and VR-enabled learning centres
- Disruption Lab and Research Centre for developing entrepreneurial skills
COMPANY%20PROFILE
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Tips to stay safe during hot weather
- Stay hydrated: Drink plenty of fluids, especially water. Avoid alcohol and caffeine, which can increase dehydration.
- Seek cool environments: Use air conditioning, fans, or visit community spaces with climate control.
- Limit outdoor activities: Avoid strenuous activity during peak heat. If outside, seek shade and wear a wide-brimmed hat.
- Dress appropriately: Wear lightweight, loose and light-coloured clothing to facilitate heat loss.
- Check on vulnerable people: Regularly check in on elderly neighbours, young children and those with health conditions.
- Home adaptations: Use blinds or curtains to block sunlight, avoid using ovens or stoves, and ventilate living spaces during cooler hours.
- Recognise heat illness: Learn the signs of heat exhaustion and heat stroke (dizziness, confusion, rapid pulse, nausea), and seek medical attention if symptoms occur.
Company%20profile
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