Brian Noble is Super League's most successful coach. He won three Grand Finals and three World Championships with Bradford Bulls before going on to turn around a relegation-threatened Wigan Warriors side.
But the Englishman describes his most recent move, attempting to establish the Celtic Crusaders as a serious Super League side, as his toughest challenge in management.
On the eve of the new season, few pundits or fans are likely to give him much hope with a team that finished bottom last campaign, lost six main players through visa irregularities and had to relocate 200km north to Wrexham from Newport after a takeover.
"I love being told I can't do something, that I'm not going to achieve anything with this side," he said.
"It's the toughest challenge I've faced, no doubt. But these lads have shown the desire and I just know if they work that hard then they are going to be successful.
"I relish these backs-to-the-wall kind of situations. I grew up in a tough area in Bradford, became a policeman and crossed paths with bad folk and good folk. Doing that taught me how to speak to people and deal with difficult situations. But I wouldn't like to go back to that. That's what makes you think that when things get tough, I'm involved in professional sport. How fabulous is that?"
The winter has not been as fabulous as Noble, 48, wanted. As he underwent an operation for a serious knee injury the situation at Crusaders left him bewildered.
It was not the "picture that was painted" when he took the job following the end of his three years at Wigan.
"It's natural. You question yourself as to why you do things. I do and certainly did over this job," he said.
"There was a pulse and a heartbeat there and something worth sticking with. After Wigan, I was quite prepared not to be a coach.
"The priority for me was to get my leg right. I've now been polishing my boots and I've probably got three tackles left and one carry.
"I love the game, the people, the players, the fans and the challenge. This club has potential beyond many others and I always see there's a way forward in anything.
"Our start has been difficult and disjointed, but I'm still smiling. I'm not an excuses man and never have been.
"There are 11 or 12 players here on one-year contracts and that's the commitment they are giving. They are playing for their futures and they push me. We are certainly setting ourselves high standards.
"Building for the following season leads me to believe I'm wasting a year and we still have an opportunity to win a lot of games. We have got a reputation to fix after what happened last season and that can only be done by ourselves. We are the new Crusaders."
Not finishing bottom would be generally accepted as success - but not for Noble, who is used to challenging for silverware.
He knows he has a "skinny squad" and will look to strengthen further, including the possibility of rugby union players on short-term deals or loans. Noble's vision is to build a team for the future with young players coming through. Tonight's opponents in the season's opening match, Leeds, are the ones to follow.
They are favourites to claim a fourth successive Grand Final, but Noble recalls how they went eight seasons without a title after Super League started in 1996.
"Everybody has to start somewhere on a journey and ours starts on Friday against a team that has been on the starting blocks like we are now," he said. "If we want to be successful we have to look to emulate them. This game will show us where we are now and what more we have to do. There's a reason why they are a champion team.
"It's going to be competitive and as we saw last season, any team who are not on their game can get beaten. I hope we can surprise a few people."
@Email:akhan@thenational.ae
A MINECRAFT MOVIE
Director: Jared Hess
Starring: Jack Black, Jennifer Coolidge, Jason Momoa
Rating: 3/5
How green is the expo nursery?
Some 400,000 shrubs and 13,000 trees in the on-site nursery
An additional 450,000 shrubs and 4,000 trees to be delivered in the months leading up to the expo
Ghaf, date palm, acacia arabica, acacia tortilis, vitex or sage, techoma and the salvadora are just some heat tolerant native plants in the nursery
Approximately 340 species of shrubs and trees selected for diverse landscape
The nursery team works exclusively with organic fertilisers and pesticides
All shrubs and trees supplied by Dubai Municipality
Most sourced from farms, nurseries across the country
Plants and trees are re-potted when they arrive at nursery to give them room to grow
Some mature trees are in open areas or planted within the expo site
Green waste is recycled as compost
Treated sewage effluent supplied by Dubai Municipality is used to meet the majority of the nursery’s irrigation needs
Construction workforce peaked at 40,000 workers
About 65,000 people have signed up to volunteer
Main themes of expo is ‘Connecting Minds, Creating the Future’ and three subthemes of opportunity, mobility and sustainability.
Expo 2020 Dubai to open in October 2020 and run for six months
Tips for job-seekers
- Do not submit your application through the Easy Apply button on LinkedIn. Employers receive between 600 and 800 replies for each job advert on the platform. If you are the right fit for a job, connect to a relevant person in the company on LinkedIn and send them a direct message.
- Make sure you are an exact fit for the job advertised. If you are an HR manager with five years’ experience in retail and the job requires a similar candidate with five years’ experience in consumer, you should apply. But if you have no experience in HR, do not apply for the job.
David Mackenzie, founder of recruitment agency Mackenzie Jones Middle East
If%20you%20go
%3Cp%3E%0DThere%20are%20regular%20flights%20from%20Dubai%20to%20Addis%20Ababa%20with%20Ethiopian%20Airlines%20with%20return%20fares%20from%20Dh1%2C700.%20Nashulai%20Journeys%20offers%20tailormade%20and%20ready%20made%20trips%20in%20Africa%20while%20Tesfa%20Tours%20has%20a%20number%20of%20different%20community%20trekking%20tours%20throughout%20northern%20Ethiopia.%20%20The%20Ben%20Abeba%20Lodge%20has%20rooms%20from%20Dh228%2C%20and%20champions%20a%20programme%20of%20re-forestation%20in%20the%20surrounding%20area.%26nbsp%3B%3C%2Fp%3E%0A%3Cp%3E%3Cbr%3E%3Cbr%3E%3C%2Fp%3E%0A
NO OTHER LAND
Director: Basel Adra, Yuval Abraham, Rachel Szor, Hamdan Ballal
Stars: Basel Adra, Yuval Abraham
Rating: 3.5/5
Specs
Engine: Dual-motor all-wheel-drive electric
Range: Up to 610km
Power: 905hp
Torque: 985Nm
Price: From Dh439,000
Available: Now
Company: Instabug
Founded: 2013
Based: Egypt, Cairo
Sector: IT
Employees: 100
Stage: Series A
Investors: Flat6Labs, Accel, Y Combinator and angel investors
Killing of Qassem Suleimani
TOURNAMENT INFO
Fixtures
Sunday January 5 - Oman v UAE
Monday January 6 - UAE v Namibia
Wednesday January 8 - Oman v Namibia
Thursday January 9 - Oman v UAE
Saturday January 11 - UAE v Namibia
Sunday January 12 – Oman v Namibia
UAE squad
Ahmed Raza (captain), Rohan Mustafa, Mohammed Usman, CP Rizwan, Waheed Ahmed, Zawar Farid, Darius D’Silva, Karthik Meiyappan, Jonathan Figy, Vriitya Aravind, Zahoor Khan, Junaid Siddique, Basil Hameed, Chirag Suri
KYLIAN MBAPPE 2016/17 STATS
Ligue 1: Appearances - 29, Goals - 15, Assists - 8
UCL: Appearances - 9, Goals - 6
French Cup: Appearances - 3, Goals - 3
France U19: Appearances - 5, Goals - 5, Assists - 1
COMPANY PROFILE
● Company: Bidzi
● Started: 2024
● Founders: Akshay Dosaj and Asif Rashid
● Based: Dubai, UAE
● Industry: M&A
● Funding size: Bootstrapped
● No of employees: Nine
TOURNAMENT INFO
Women’s World Twenty20 Qualifier
Jul 3- 14, in the Netherlands
The top two teams will qualify to play at the World T20 in the West Indies in November
UAE squad
Humaira Tasneem (captain), Chamani Seneviratne, Subha Srinivasan, Neha Sharma, Kavisha Kumari, Judit Cleetus, Chaya Mughal, Roopa Nagraj, Heena Hotchandani, Namita D’Souza, Ishani Senevirathne, Esha Oza, Nisha Ali, Udeni Kuruppuarachchi