Fans can test their skills at Man City's unique ‘City Challenge’ interactive attraction


Amith Passela
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Football fans can now test their skills at a unique interactive experience after Manchester City launched the "City Challenge" attraction at Yas Mall in Abu Dhabi.

Visitors can step into the boots of their heroes and immerse themselves in what it feels like to be Erling Haaland, Kevin De Bruyne, Steph Houghton or Alex Greenwood.

The world-first destination, which comes as a result of the club’s partnership with Aldar, is open to fans of all ages and abilities.

The venue has been designed to recreate the feel of the club's Etihad Stadium and place visitors at the heart of the action, with a locker room, player tunnel and trophy hall as standout features.

To start, each player must create a virtual companion avatar before entering the state-of-the-art game arena, where they will be able to test and improve their skills in a challenging yet fun environment.

Players can tackle 10 unique challenges, one of the highlights of which is to test their scoring abilities against a robot goalkeeper. The challenge was taken up by former City striker Sergio Aguero in November, before the attraction's official launch.

The challenges are designed to measure speed, reflexes and agility, the results of which are tracked and calculated to give a score for each individual's performance.

Scores are also ranked on a dynamic leaderboard, giving players the opportunity to compete against family and friends.

Aside from the gaming experiences, the City Challenge also celebrates Manchester City’s history. It showcases the club’s many achievements including their recent astonishing haul of Champions League, Premier League, Fifa Club World Cup, FA Cup and Uefa Super Cup in the 2022/23 season.

Also on show are iconic kits, dating back as far as 1884, and some of the trophies the club has won over the years.

Coinciding with the City Challenge was the opening of the first official Manchester City store, operated by Puma, last month.

It stocks the latest officially licensed kits, shirts, merchandise and personalised pieces from some of the club’s most famous players. It will soon feature a dedicated area where fans can sit, relax and enjoy live Manchester City games.

“This is a fantastic opportunity for adults and children across the UAE and the Middle East region – whether they’re football fans or not – to enjoy a unique and interactive experience,” Nuria Tarre, chief marketing and fan experience officer at City Group said of the facility launched last week.

“City Challenge will allow visitors to enjoy the spirit of football, celebrate the club’s major achievements in a new way and allow people to connect with Manchester City from afar. We wanted to create something fresh and distinct, and we hope our fans enjoy it.”

The launch of City Challenge further strengthens Manchester City’s enduring partnership with Experience Abu Dhabi, the destination brand of the Department of Culture and Tourism Abu Dhabi, and the Yas Island portfolio, becoming a key asset for a location already established as one of the world’s leisure and entertainment destinations.

Man City 4 Fluminense 0

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The flights 
Fly Etihad or Emirates from the UAE to Moscow from 2,763 return per person return including taxes. 
Where to stay 
Trips on the Golden Eagle Trans-Siberian cost from US$16,995 (Dh62,414) per person, based on two sharing.

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·         Set the table the night before. It’s a small job but it will make you feel more organised once done.

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Why are asylum seekers being housed in hotels?

The number of asylum applications in the UK has reached a new record high, driven by those illegally entering the country in small boats crossing the English Channel.

A total of 111,084 people applied for asylum in the UK in the year to June 2025, the highest number for any 12-month period since current records began in 2001.

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UAE currency: the story behind the money in your pockets
UAE currency: the story behind the money in your pockets
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Dec 09-10: v Cricket Australia XI, Perth
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Favourite piece of music: Verdi’s Requiem. It’s awe-inspiring.

Biggest inspiration: My father, as I grew up in a house where music was constantly played on a wind-up gramophone. I had amazing music teachers in primary and secondary school who inspired me to take my music further. They encouraged me to take up music as a profession and I follow in their footsteps, encouraging others to do the same.

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PROFILE OF STARZPLAY

Date started: 2014

Founders: Maaz Sheikh, Danny Bates

Based: Dubai, UAE

Sector: Entertainment/Streaming Video On Demand

Number of employees: 125

Investors/Investment amount: $125 million. Major investors include Starz/Lionsgate, State Street, SEQ and Delta Partners

Water waste

In the UAE’s arid climate, small shrubs, bushes and flower beds usually require about six litres of water per square metre, daily. That increases to 12 litres per square metre a day for small trees, and 300 litres for palm trees.

Horticulturists suggest the best time for watering is before 8am or after 6pm, when water won't be dried up by the sun.

A global report published by the Water Resources Institute in August, ranked the UAE 10th out of 164 nations where water supplies are most stretched.

The Emirates is the world’s third largest per capita water consumer after the US and Canada.

Updated: December 27, 2023, 12:44 PM`