Olympic triathlon gold medallist Jonny Brownlee competing in Saudi Arabia. Photo: Supertri
Olympic triathlon gold medallist Jonny Brownlee competing in Saudi Arabia. Photo: Supertri
Olympic triathlon gold medallist Jonny Brownlee competing in Saudi Arabia. Photo: Supertri
Olympic triathlon gold medallist Jonny Brownlee competing in Saudi Arabia. Photo: Supertri

Triathlon set for $65m boost as events organiser looks to expand in Middle East


Tariq Tahir
  • English
  • Arabic

An organiser of international triathlon events is looking for investors to expand the sport in the Middle East.

Supertri has been running successful competitions in Neom, Saudi Arabia, and believes there is strong potential for triathlon to take off in the region.

At Olympic level, triathlon involves a 1.5km swim, cycling 40km and then running 10km, and in the lronman event competitors swim 3.8km, cycle 180km and run the marathon distance of 42.2km. But shorter versions of the event have been introduced in recent years in a bid to popularise the sport.

Supertri combines an elite league featuring British Olympic champions Alistair and Jonny Brownlee and Alex Yee, as well as France’s Cassandre Beaugrand, with entry level mass-participation events.

There are currently two Middle East-based professional teams competing in the event, Bahrain Victorious and Crown Racing.

The organisation is now in talks to raise $65 million to acquire up to 50 additional events in the US, Europe and the Middle East. Half of that money is understood to already be assured with the remaining $30 million expected to be secured by September.

Bahrain Victorious are one of two professional triathon teams in the Middle East. Photo: That Cameraman
Bahrain Victorious are one of two professional triathon teams in the Middle East. Photo: That Cameraman

As well as the familiar format, there will also be an expansion of Supertri-E sport, which combines real life and virtual racing. Athletes swim in an Olympic-standard pool then switch to stationary bikes and self-powered treadmills positioned poolside.

The cycling and running segments are tracked and visualised using advanced platforms such as Dubai-based MyWhoosh, allowing both in-person and virtual spectators to follow the action in real time.

Supertri also wants to build a global community on a digital platform similar to the popular Strava app.

Jonny Brownlee, who owns a Supertri franchise team, described the new format as “shorter and sharper, with action and drama throughout”, which he believes can help to expand the sport.

“We need to inspire the next generation of triathletes and triathlon fans, and Supertri brings fresh thinking that makes the sport highly engaging and accessible to many people, both for fans and participants,” said Jonny, who won a gold medal in the mixed relay event at the Tokyo Olympics in 2022.

Supertri is looking to expand the number of events it runs across the globe. Photo: Supertri
Supertri is looking to expand the number of events it runs across the globe. Photo: Supertri

“It’s also a great way for me to race against the best in an exciting and competitive format that’s unlike anything else. I still want to test myself against the best in the world while I can still be competitive. Supertri is constantly innovating to make the sport better.”

He offered hope for the average competitor without his superhuman endurance who wants to take part in amateur events.

“You can be averagely fit and with a bit of training enter a By Supertri mass participation event – it’s much more accessible and enjoyable and fun,” he said.

Michael D’hulst, the co-founder of Supertri and its chief executive, said the company’s plans are “designed to inspire and engage new and existing triathletes alike”.

MyWhoosh was founded in 2019 by Akhtar Hashmi, a UAE-based entrepreneur who is chief executive of many technology companies.

Pioneering Saudi Arabian triathlete Dr Dina Al Tayeb. Photo: Dr Dina Al Tayeb
Pioneering Saudi Arabian triathlete Dr Dina Al Tayeb. Photo: Dr Dina Al Tayeb

In 2023, the company was granted the rights to organise the Esports World Championship by the Union Cycliste Internationale (UCI) for the next three years. It is also the official indoor cycling platform of the World Tour UAE Team Emirates and its rider, Tadej Pogacar.

Supertri has been operating in Saudi Arabia since 2019 and kicked off last year’s Neom Beach Games, which were covered by the Saudi Sports Channel and beIN Sports.

In 2023, viewing figures rose by 146 per cent, including a 66 per cent surge in live viewers, while Supertri’s annual YouTube viewership from the country has grown more than 6,000 per cent since 2022.

Participation in the Saudi Triathlon Federation events increased 24 per cent from 2022 to 2023.

Dr Dina Al Tayeb was the first Saudi female triathlete and also the first from the country to take part in the Ironman World Championship, in 2018 and 2019 in Hawaii.

She has competed in 18 full and 45 half Ironman events and more than 100 races in the past 20 years. She now plays a prominent role as a board member of the Saudi Arabia Triathlon Federation, overseeing the development of the women's section of the sport.

Call of Duty: Black Ops 6

Developer: Treyarch, Raven Software
Publisher:  Activision
Console: PlayStation 4 & 5, Windows, Xbox One & Series X/S
Rating: 3.5/5

UAE currency: the story behind the money in your pockets
The specs

Price, base / as tested Dh12 million

Engine 8.0-litre quad-turbo, W16

Gearbox seven-speed dual clutch auto

Power 1479 @ 6,700rpm

Torque 1600Nm @ 2,000rpm 0-100kph: 2.6 seconds 0-200kph: 6.1 seconds

Top speed 420 kph (governed)

Fuel economy, combined 35.2L / 100km (est)

The Birkin bag is made by Hermès. 
It is named after actress and singer Jane Birkin
Noone from Hermès will go on record to say how much a new Birkin costs, how long one would have to wait to get one, and how many bags are actually made each year.

THE%20SPECS
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The Sand Castle

Director: Matty Brown

Stars: Nadine Labaki, Ziad Bakri, Zain Al Rafeea, Riman Al Rafeea

Rating: 2.5/5

Company%20profile
%3Cp%3E%3Cstrong%3EName%3A%3C%2Fstrong%3E%20WallyGPT%3Cbr%3E%3Cstrong%3EStarted%3A%20%3C%2Fstrong%3E2014%3Cbr%3E%3Cstrong%3EFounders%3A%20%3C%2Fstrong%3ESaeid%20and%20Sami%20Hejazi%3Cbr%3E%3Cstrong%3EBased%3A%3C%2Fstrong%3E%20Dubai%3Cbr%3E%3Cstrong%3ESector%3A%20%3C%2Fstrong%3EFinTech%3Cbr%3E%3Cstrong%3EInvestment%20raised%3A%20%3C%2Fstrong%3E%247.1%20million%3Cbr%3E%3Cstrong%3ENumber%20of%20staff%3A%3C%2Fstrong%3E%2020%3Cbr%3E%3Cstrong%3EInvestment%20stage%3A%20%3C%2Fstrong%3EPre-seed%20round%3C%2Fp%3E%0A
PROFILE OF SWVL

Started: April 2017

Founders: Mostafa Kandil, Ahmed Sabbah and Mahmoud Nouh

Based: Cairo, Egypt

Sector: transport

Size: 450 employees

Investment: approximately $80 million

Investors include: Dubai’s Beco Capital, US’s Endeavor Catalyst, China’s MSA, Egypt’s Sawari Ventures, Sweden’s Vostok New Ventures, Property Finder CEO Michael Lahyani

Milestones on the road to union

1970

October 26: Bahrain withdraws from a proposal to create a federation of nine with the seven Trucial States and Qatar. 

December: Ahmed Al Suwaidi visits New York to discuss potential UN membership.

1971

March 1:  Alex Douglas Hume, Conservative foreign secretary confirms that Britain will leave the Gulf and “strongly supports” the creation of a Union of Arab Emirates.

July 12: Historic meeting at which Sheikh Zayed and Sheikh Rashid make a binding agreement to create what will become the UAE.

July 18: It is announced that the UAE will be formed from six emirates, with a proposed constitution signed. RAK is not yet part of the agreement.

August 6:  The fifth anniversary of Sheikh Zayed becoming Ruler of Abu Dhabi, with official celebrations deferred until later in the year.

August 15: Bahrain becomes independent.

September 3: Qatar becomes independent.

November 23-25: Meeting with Sheikh Zayed and Sheikh Rashid and senior British officials to fix December 2 as date of creation of the UAE.

November 29:  At 5.30pm Iranian forces seize the Greater and Lesser Tunbs by force.

November 30: Despite  a power sharing agreement, Tehran takes full control of Abu Musa. 

November 31: UK officials visit all six participating Emirates to formally end the Trucial States treaties

December 2: 11am, Dubai. New Supreme Council formally elects Sheikh Zayed as President. Treaty of Friendship signed with the UK. 11.30am. Flag raising ceremony at Union House and Al Manhal Palace in Abu Dhabi witnessed by Sheikh Khalifa, then Crown Prince of Abu Dhabi.

December 6: Arab League formally admits the UAE. The first British Ambassador presents his credentials to Sheikh Zayed.

December 9: UAE joins the United Nations.

THE LIGHT

Director: Tom Tykwer

Starring: Tala Al Deen, Nicolette Krebitz, Lars Eidinger

Rating: 3/5

What are the influencer academy modules?
  1. Mastery of audio-visual content creation. 
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Tips for newlyweds to better manage finances

All couples are unique and have to create a financial blueprint that is most suitable for their relationship, says Vijay Valecha, chief investment officer at Century Financial. He offers his top five tips for couples to better manage their finances.

Discuss your assets and debts: When married, it’s important to understand each other’s personal financial situation. It’s necessary to know upfront what each party brings to the table, as debts and assets affect spending habits and joint loan qualifications. Discussing all aspects of their finances as a couple prevents anyone from being blindsided later.

Decide on the financial/saving goals: Spouses should independently list their top goals and share their lists with one another to shape a joint plan. Writing down clear goals will help them determine how much to save each month, how much to put aside for short-term goals, and how they will reach their long-term financial goals.

Set a budget: A budget can keep the couple be mindful of their income and expenses. With a monthly budget, couples will know exactly how much they can spend in a category each month, how much they have to work with and what spending areas need to be evaluated.

Decide who manages what: When it comes to handling finances, it’s a good idea to decide who manages what. For example, one person might take on the day-to-day bills, while the other tackles long-term investments and retirement plans.

Money date nights: Talking about money should be a healthy, ongoing conversation and couples should not wait for something to go wrong. They should set time aside every month to talk about future financial decisions and see the progress they’ve made together towards accomplishing their goals.

While you're here
Points to remember
  • Debate the issue, don't attack the person
  • Build the relationship and dialogue by seeking to find common ground
  • Express passion for the issue but be aware of when you're losing control or when there's anger. If there is, pause and take some time out.
  • Listen actively without interrupting
  • Avoid assumptions, seek understanding, ask questions
COMPANY%20PROFILE
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COMPANY PROFILE
Name: Kumulus Water
 
Started: 2021
 
Founders: Iheb Triki and Mohamed Ali Abid
 
Based: Tunisia 
 
Sector: Water technology 
 
Number of staff: 22 
 
Investment raised: $4 million 
Napoleon
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What can you do?

Document everything immediately; including dates, times, locations and witnesses

Seek professional advice from a legal expert

You can report an incident to HR or an immediate supervisor

You can use the Ministry of Human Resources and Emiratisation’s dedicated hotline

In criminal cases, you can contact the police for additional support

COMPANY%20PROFILE
%3Cp%3E%3Cstrong%3ECompany%3A%20%3C%2Fstrong%3EGrowdash%0D%3Cbr%3E%3Cstrong%3EStarted%3A%20%3C%2Fstrong%3EJuly%202022%0D%3Cbr%3E%3Cstrong%3EFounders%3A%20%3C%2Fstrong%3ESean%20Trevaskis%20and%20Enver%20Sorkun%0D%3Cbr%3E%3Cstrong%3EBased%3A%20%3C%2Fstrong%3EDubai%2C%20UAE%0D%3Cbr%3E%3Cstrong%3EIndustry%3A%20%3C%2Fstrong%3ERestaurant%20technology%0D%3Cbr%3E%3Cstrong%3EFunding%20so%20far%3A%3C%2Fstrong%3E%20%24750%2C000%0D%3Cbr%3E%3Cstrong%3EInvestors%3A%20%3C%2Fstrong%3EFlat6Labs%2C%20Plus%20VC%2C%20Judah%20VC%2C%20TPN%20Investments%20and%20angel%20investors%2C%20including%20former%20Talabat%20chief%20executive%20Abdulhamid%20Alomar%2C%20and%20entrepreneur%20Zeid%20Husban%3C%2Fp%3E%0A
MOUNTAINHEAD REVIEW

Starring: Ramy Youssef, Steve Carell, Jason Schwartzman

Director: Jesse Armstrong

Rating: 3.5/5

The low down

Producers: Uniglobe Entertainment & Vision Films

Director: Namrata Singh Gujral

Cast: Rajkummar Rao, Nargis Fakhri, Bo Derek, Candy Clark

Rating: 2/5

Europe’s rearming plan
  • Suspend strict budget rules to allow member countries to step up defence spending
  • Create new "instrument" providing €150 billion of loans to member countries for defence investment
  • Use the existing EU budget to direct more funds towards defence-related investment
  • Engage the bloc's European Investment Bank to drop limits on lending to defence firms
  • Create a savings and investments union to help companies access capital
TEAMS

EUROPE:
Justin Rose, Francesco Molinari, Tyrrell Hatton, Tommy Fleetwood, Jon Rahm, Rory McIlroy, Alex Noren, Thorbjorn Olesen, Paul Casey, Sergio Garcia, Ian Poulter, Henrik Stenson

USA:
Brooks Koepka, Justin Thomas, Dustin Johnson, Patrick Reed, Bubba Watson, Jordan Spieth,​​​​​​​ Rickie Fowler, Webb Simpson, Tiger Woods, Phil Mickelson, Bryson DeChambeau ( 1 TBC)

Blackpink World Tour [Born Pink] In Cinemas

Starring: Rose, Jisoo, Jennie, Lisa

Directors: Min Geun, Oh Yoon-Dong

Rating: 3/5

HAJJAN
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Updated: May 29, 2025, 11:57 AM